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Legal Alerts
25/09/2021 https://www.esin.av.tr/wp-content/themes/esin/images/esin.jpg

İYS Deadlines Extended – December 2020

Legal Alerts
IT & Communications
General

Deadlines for service providers to register with the Electronic Messages Management System (tr. İYS) and transfer recipient consents to the İYS, according to the Regulation on Commercial Communication and Commercial Electronic Messages (“Regulation“) have been extended.

Per the announcement of the Ministry of Trade (“Ministry”) published on November 30, 2020, service providers must complete registration and transfer process until;

  • December 31, 2020 for service providers with more than 150,000 commercial electronic message consents; and
  • May 31, 2021 for service providers with 150,000 or less commercial electronic message consents.

The deadlines for recipients to review, accept or withdraw electronic message consents transferred to the İYS are determined as follows;

  • February 15, 2021 for consents transferred by service providers with more than 150,000 commercial electronic message consents; and
  • July 15, 2021 for consents transferred by service providers with 150,000 or less commercial electronic message consents.

Announcement of the Ministry is available online here (in Turkish).

Previous DeadlineNew Deadline
ScopeService providers with more than 150,000 commercial electronic message consentsService providers with 150,000 or less commercial electronic message consents
Deadline for service providers to transfer recipient consents to the İYSDecember 1, 2020December 31, 2020May 31, 2021
Deadline for recipients to review their consent
declarations on the İYS
January 16, 2021February 15, 2021July 15, 2021

 

Conclusion

According to the Regulation, service providers wishing to send commercial electronic messages must register with and transfer recipient consents to the İYS. Consents that are not transferred to İYS by the foregoing deadlines will be deemed invalid, unless a new extension is introduced by the Ministry.
Consequently, companies sending further commercial communications to its customer portfolio whose opt-ins are not transferred to the İYS will be in breach of e-commerce legislation.