{"id":25429,"date":"2023-04-24T11:37:44","date_gmt":"2023-04-24T11:37:44","guid":{"rendered":"https:\/\/www.esin.av.tr\/?p=25429"},"modified":"2023-04-24T11:37:44","modified_gmt":"2023-04-24T11:37:44","slug":"dijital-donusumun-rekabet-hukukuna-yansimalari-rekabet-kurumu-dijital-pazarlara-yonelik-calismasini-yayimladi","status":"publish","type":"post","link":"https:\/\/www.esin.av.tr\/tr\/2023\/04\/24\/dijital-donusumun-rekabet-hukukuna-yansimalari-rekabet-kurumu-dijital-pazarlara-yonelik-calismasini-yayimladi\/","title":{"rendered":"Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn Rekabet Hukukuna Yans\u0131malar\u0131: Rekabet Kurumu Dijital Pazarlara Y\u00f6nelik \u00c7al\u0131\u015fmas\u0131n\u0131 Yay\u0131mlad\u0131"},"content":{"rendered":"<h3><strong>Y<\/strong><strong>eni geli\u015fme<\/strong><\/h3>\n<p>\u0130nternet kullan\u0131m\u0131ndaki art\u0131\u015f ve teknolojik geli\u015fmelerin h\u0131z\u0131, t\u00fcm d\u00fcnyada te\u015febb\u00fcslerin i\u015f yapma modellerini ve \u00e7al\u0131\u015fma prensiplerini derinden etkilemi\u015ftir. Ya\u015fanan bu d\u00f6n\u00fc\u015f\u00fcm dijital pazarlardaki t\u00fcketici tercihlerini de yeniden \u015fekillendirmi\u015ftir. \u0130\u015fbu kapsamda, T\u00fcrk rekabet hukuku nezdinde dijital pazarlar\u0131n yap\u0131s\u0131na ve i\u015fleyi\u015fine uygun rekabet\u00e7i m\u00fcdahalelerin neler olabilece\u011fine, yak\u0131n gelecekte rekabet hukuku ve politikas\u0131n\u0131n nas\u0131l \u015fekillenebilece\u011fine, dolay\u0131s\u0131yla da bu pazarlar \u00f6zelinde ihtiya\u00e7 duyulan politika de\u011fi\u015fikliklerine ili\u015fkin olarak Rekabet Kurumu (&#8220;<strong>Kurum<\/strong>&#8220;) bir \u00e7al\u0131\u015fma y\u00fcr\u00fctm\u00fc\u015f, bu \u00e7al\u0131\u015fman\u0131n nihai hali olan Dijital Piyasalar \u00c7al\u0131\u015fma Metni (&#8220;<strong>\u00c7al\u0131\u015fma<\/strong>&#8220;) ise 18 Nisan 2023 tarihinde Kurum\u2019un internet sitesinde yay\u0131mlanm\u0131\u015ft\u0131r. \u00c7al\u0131\u015fma&#8217;n\u0131n ba\u011flant\u0131s\u0131n\u0131 i\u00e7eren Kurum duyurusuna <a href=\"https:\/\/urldefense.com\/v3\/__https:\/esinxchange.com\/collect\/click.aspx?u=aEFFc1lrRFVMN2lHQW9WNXQ5VDYxdFZ6VnNUZTNqL2lqMGY4VmdramlqMWxzRndrUzJXdjltejNlb0Radjk1RXpqVUt2ZWhEbUpZODR6T00rRFdMRkV3OUpyRENRT25CQzlnUE5JVWVHKzhmeXd4VktYMmsyYU1UVG9tcXhITzhlWDc1VmpFd3dSWnFLNDNOM0pCOEVGUVk2ZkJzL2o0RXRJaFBZUUQwZFFwMHNjNGVRQmhFektrV2hOK1hnaHpC&amp;rh=ff00a9b772fb59b923b198879645ae1fd681ad09__;!!Hj9Y_P0nvg!VRcj3I0W2VdrXuyEK4VdLVnweUSPM7GG9h4zH8_ykFxkZhBY2WmMA6L0Ob1-UOC-Jm_x19PU0i2QaY4KE4Cyrzxfqg$\">buradan<\/a> ula\u015fabilirsiniz.<\/p>\n<h3><strong>\u00c7al\u0131\u015fma ne anlama geliyor?<\/strong><\/h3>\n<p>\u00c7al\u0131\u015fma, dijital piyasalar kapsam\u0131ndaki bir\u00e7ok segmente ili\u015fkin olarak Kurum\u2019un de\u011ferlendirmelerini i\u00e7ermekte olup, i\u00e7erisinde yer alan bulgular ve tavsiyeler a\u015fa\u011f\u0131da \u00f6zetlenmektedir:<\/p>\n<ul>\n<li><strong>T\u00fcrkiye&#8217;deki dijitalle\u015fme s\u00fcrecinin mevcut durum ve potansiyeli: <\/strong>\u00c7al\u0131\u015fma&#8217;da T\u00fcrkiye&#8217;deki dijitalle\u015fmenin h\u0131z\u0131, fiili durumu ve potansiyeli kapsam\u0131nda \u00e7e\u015fitli g\u00f6stergeler (\u00f6rne\u011fin; internet altyap\u0131 geli\u015fim g\u00f6stergeleri, internet ve sosyal medya kullan\u0131m oranlar\u0131, al\u0131\u015fkanl\u0131klar\u0131 ve alg\u0131s\u0131, n\u00fcfusun ya\u015f da\u011f\u0131l\u0131m\u0131) dikkate al\u0131nm\u0131\u015ft\u0131r. Bu g\u00f6stergeler \u0131\u015f\u0131\u011f\u0131nda sa\u011flanan ampirik veriler ile paralel olarak \u00fclkemizin dijitalle\u015fme s\u00fcrecinde d\u00fcnya ortalamas\u0131n\u0131n \u00fczerinde performans sergiledi\u011fi ve altyap\u0131 eksikliklerinin giderilmesi ile birlikte geli\u015fim h\u0131z\u0131n\u0131n daha da artaca\u011f\u0131 \u00f6ng\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/li>\n<li><strong>Dijitalle\u015fmeyle g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kan rekabet sorunlar\u0131:<\/strong> \u00c7al\u0131\u015fma&#8217;da dijital pazarlar\u0131n mevcut rekabet hukuku uygulamalar\u0131n\u0131 zorlayan ve hatta yetersiz hale getiren pazara ilk giren avantaj\u0131, y\u00fcksek giri\u015f\/yat\u0131r\u0131m maliyetleri, \u00f6l\u00e7ek ve kapsam ekonomileri, a\u011f etkileri ve veri sahipli\u011fi \u00f6zellikleri ve bu \u00f6zelliklerin beraberinde getirdi\u011fi rekabet hukuku uygulamalar\u0131 i\u015faret edilmi\u015ftir.<\/li>\n<\/ul>\n<p>\u00c7al\u0131\u015fma kapsam\u0131nda bu zorluklar\u0131n d\u00f6rt ana alanda ya\u015fanmas\u0131n\u0131n beklendi\u011fi ifade edilmektedir: <strong>(i)<\/strong> ilgili pazar\u0131n tan\u0131mlanmas\u0131; <strong>(ii)<\/strong> te\u015febb\u00fcslerin pazar g\u00fcc\u00fcn\u00fcn do\u011fru \u015fekilde tespit edilmesi; <strong>(iii)<\/strong> ihlal konusu davran\u0131\u015f\u0131n do\u011fru \u015fekilde ortaya koyulabilmesi; <strong>(iv)<\/strong> ortaya koyulan ihlale ili\u015fkin bir \u00e7\u00f6z\u00fcm bulunmas\u0131.<\/p>\n<p>Yukarda bahsedilen zorluklar Kurul&#8217;un dijital pazarlara odaklanmas\u0131na sebep olmu\u015f, yak\u0131n zamanda pek \u00e7ok detayl\u0131 karar, soru\u015fturma ve sekt\u00f6r incelemesi y\u00fcr\u00fct\u00fclm\u00fc\u015ft\u00fcr<\/p>\n<ul>\n<li><strong>Rekabet Kurulu&#8217;nun (\u201cKurul\u201d) dijital pazarlar\u0131 konu alan inceleme ve kararlar\u0131:<\/strong> Kurum&#8217;un \u00c7al\u0131\u015fma kapsam\u0131nda sundu\u011fu dijital pazarlar\u0131 konu alan Kurul\u2019un soru\u015fturma ve kararlar\u0131 incelendi\u011finde, dosyalar\u0131n \u00f6nemli oranda son y\u0131llara ait oldu\u011fu ve 4054 say\u0131l\u0131 Rekabetin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un (&#8220;<strong>4054 say\u0131l\u0131 Kanun<\/strong>&#8220;) h\u00e2kim durumun k\u00f6t\u00fcye kullan\u0131lmas\u0131n\u0131 yasaklayan 6. maddesi uyar\u0131nca y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc g\u00f6r\u00fclmektedir.<\/li>\n<\/ul>\n<p>\u00c7al\u0131\u015fma kapsam\u0131nda Kurum nezdinde y\u00fcr\u00fct\u00fclen ve dijital pazarlar\u0131 konu alan 15 adet nihai karar ve 5 adet devam eden soru\u015fturma listelenmi\u015ftir. Buna ek olarak, 14.04.2022 tarihli \u201c<em>E-Pazaryeri Platformlar\u0131 Sekt\u00f6r \u0130ncelemesi<\/em>\u201d Nihai Raporu ve 07.04.2023 tarihli \u201c<em>\u00c7evrim \u0130\u00e7i Reklamc\u0131l\u0131k Sekt\u00f6r \u0130ncelemesi<\/em>\u201d \u00d6n Raporu\u2019nu yay\u0131mlayan Kurum&#8217;un sekt\u00f6r incelemelerini de aktif \u015fekilde y\u00fcr\u00fctt\u00fc\u011f\u00fc vurgulanm\u0131\u015ft\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<p>Bu kapsamda, dijital pazarlar\u0131n Kurum&#8217;un yak\u0131n markaj\u0131nda oldu\u011fu rahatl\u0131kla de\u011ferlendirilebilecektir. \u00d6yle ki Kurum d\u0131\u015f\u0131nda farkl\u0131 \u00fclkelerdeki rekabet otoritelerinin de benzer rekabet\u00e7i endi\u015feler g\u00fcderek \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00c7al\u0131\u015fma kapsam\u0131nda ele al\u0131nm\u0131\u015ft\u0131r.<\/p>\n<ul>\n<li><strong>Farkl\u0131 \u00fclke rekabet otoritelerinin \u00e7al\u0131\u015fma, d\u00fczenleme ve uygulamalar\u0131:<\/strong> \u00c7al\u0131\u015fma&#8217;da d\u00fcnya genelindeki bir\u00e7ok otoritenin Kurum ile benzer endi\u015feleri ta\u015f\u0131d\u0131\u011f\u0131 ve bu alana yo\u011funla\u015ft\u0131klar\u0131 g\u00f6zlemlenmektedir. Dijital pazarlar \u00f6zelinde tasarlanan\/uygulamaya konulan d\u00fczenlemelere \u00c7al\u0131\u015fma\u2019da detayl\u0131 bir bi\u00e7imde yer verilmektedir. \u00d6rneklendirmek gerekirse, Avrupa Birli\u011fi Komisyonu&#8217;nun yay\u0131mlad\u0131\u011f\u0131 yasa tasar\u0131s\u0131 Dijital Pazarlar Yasas\u0131 (DMA)<a href=\"#_ftn1\">[1]<\/a> ve Dijital Hizmetler Yasas\u0131 (DSA)<a href=\"#_ftn2\">[2]<\/a> bahsi ge\u00e7en d\u00fczenlemelerin ba\u015f\u0131nda gelmektedir. Yine, \u0130ngiliz Rekabet Otoritesi taraf\u0131ndan yay\u0131mlanan Aral\u0131k 2020 tarihinde dijital piyasalar \u00f6zelinde rekabet hukuku ve reg\u00fclasyon perspektifi ile haz\u0131rlanan tavsiye niteli\u011findeki rapor<a href=\"#_ftn3\">[3]<\/a> da \u00f6nemli global ad\u0131mlardan biridir.<\/li>\n<\/ul>\n<p>Bu durum, dijital pazarlara ili\u015fkin rekabet sorunlar\u0131n\u0131n yaln\u0131zca yerelde de\u011fil, ayn\u0131 zamanda k\u00fcresel \u00f6l\u00e7ekte de ge\u00e7erli oldu\u011funa i\u015faret etmektedir.<\/p>\n<ul>\n<li><strong>Dijital pazarlarda g\u00f6zlemlenen olas\u0131 rekabet ihlalleri:<\/strong> \u00c7al\u0131\u015fma kapsam\u0131nda Kurum taraf\u0131ndan pazarlar\u0131n yap\u0131s\u0131 gere\u011fi ortaya konulan bir davran\u0131\u015f\u0131n mevcut ihlal t\u00fcrlerinden hangisinin kapsam\u0131nda girece\u011fi ve hangi zarar teorisi alt\u0131nda de\u011ferlendirilece\u011finin belirsizlik yaratt\u0131\u011f\u0131 belirtilmektedir.<\/li>\n<\/ul>\n<p>Bu bak\u0131mdan ortaya \u00e7\u0131kan rekabet\u00e7i endi\u015felere ili\u015fkin ba\u015fl\u0131ca hususlar ise a\u015fa\u011f\u0131daki gibi s\u0131ralanm\u0131\u015ft\u0131r:<\/p>\n<p><u>1. Verinin Toplanmas\u0131, \u0130\u015flenmesi ve Kullan\u0131lmas\u0131<\/u>: \u00c7al\u0131\u015fma kapsam\u0131nda verilerin birle\u015ftirilmesine y\u00f6nelik olarak; s\u00f6m\u00fcr\u00fcc\u00fc ve\/veya d\u0131\u015flay\u0131c\u0131 zarar teorileri \u00fczerinde durulmaktad\u0131r. A\u015f\u0131r\u0131 veri toplanmas\u0131n\u0131n hakim durum yarat\u0131lmas\u0131na veya hakim durumun g\u00fc\u00e7lendirilmesine neden olabilece\u011fi ve d\u0131\u015flay\u0131c\u0131\/s\u00f6m\u00fcr\u00fcc\u00fc uygulamalar ile bu hakim durumun k\u00f6t\u00fcye kullan\u0131labilece\u011fi tespit edilmi\u015ftir.<\/p>\n<p><u>2. Veri Ta\u015f\u0131nabilirli\u011fi ve Birlikte \u0130\u015flerlik:<\/u> \u00c7al\u0131\u015fma&#8217;ya g\u00f6re verinin dijital pazarlar bak\u0131m\u0131ndan \u00f6nemi giderek artmakta ve buna ba\u011fl\u0131 olarak veri ta\u015f\u0131nabilirli\u011finin ve birlikte i\u015flerli\u011fin engellenmesi rekabet sorunlar\u0131ndan biri haline gelmektedir.<\/p>\n<p>Buna gerek\u00e7e olarak ise bu y\u00fck\u00fcml\u00fcl\u00fcklerin <strong>(i)<\/strong> a\u011f etkilerinin meydana getirdi\u011fi d\u0131\u015fsall\u0131klara kar\u015f\u0131 oldu\u011fu; <strong>(ii) <\/strong>dijital pazarlara giri\u015fi te\u015fvik etmekle beraber, kullan\u0131c\u0131lara da hareket serbestisi kazand\u0131rd\u0131\u011f\u0131; <strong>(iii) <\/strong>kullan\u0131c\u0131n\u0131n verisi \u00fczerindeki denetim kabiliyetinin g\u00fc\u00e7lendirdi\u011fi; <strong>(iv) <\/strong>t\u00fcketici i\u00e7in maliyet azaltt\u0131\u011f\u0131 gibi, yenili\u011fe te\u015fvik etti\u011fi ifade edilmi\u015ftir.<\/p>\n<p><u>3. Kendini (\u00dcr\u00fcn\/Hizmetini) Kay\u0131rma ve\/veya \u00d6n Plana \u00c7\u0131karma<\/u>: \u00c7al\u0131\u015fma&#8217;ya g\u00f6re \u00f6nemli \u00f6l\u00e7\u00fcde pazar g\u00fcc\u00fcne sahip te\u015febb\u00fcsler, kendi \u00fcr\u00fcn ve\/veya hizmetlerini \u00e7e\u015fitli \u015fekillerde kay\u0131rabilmektedir.<\/p>\n<p>Bunlar; <strong>(i) <\/strong>s\u0131ralamada kendi \u00fcr\u00fcn veya hizmetlerini rakiplerine k\u0131yasla avantajl\u0131 olacak \u015fekilde \u00f6n plana\/\u00fcst s\u0131ralara \u00e7\u0131karma; <strong>(ii) <\/strong>\u00f6nemli pazar g\u00fcc\u00fcne sahip te\u015febb\u00fcslerin, sunduklar\u0131 temel platform hizmeti kapsam\u0131nda elde ettikleri verileri kendi lehlerine kullanmalar\u0131; <strong>(iii) <\/strong>\u00f6nemli pazar g\u00fcc\u00fcne sahip te\u015febb\u00fcslerin, dikey entegre olmalar\u0131 halinde, alt pazarda faaliyet g\u00f6steren rakiplerinin \u00fcst pazardaki temel platform hizmetine eri\u015fimlerini s\u0131n\u0131rlayabilmeleri veya tamamen reddetmeleri; <strong>(iv) <\/strong>\u00f6nemli pazar g\u00fcc\u00fcne sahip te\u015febb\u00fcslerin te\u015febb\u00fcslerin, kendi \u00fcr\u00fcn\/hizmetlerini cihazlara \u00f6nden y\u00fckleyerek veya cihazlar ile entegre ederek rakiplerin \u00fcr\u00fcn\/hizmetlerinden avantajl\u0131 konuma getirmesi olarak s\u0131ralanm\u0131\u015ft\u0131r.<\/p>\n<p><u>4. Ba\u011flama ve Paket Sat\u0131\u015f Uygulamalar\u0131:<\/u> \u00c7al\u0131\u015fma kapsam\u0131nda dijital pazarlarda \u00f6nemli pazar g\u00fcc\u00fcne sahip te\u015febb\u00fcslerin h\u00e2kim durumda olmasalar dahi ba\u011fl\u0131 \u00fcr\u00fcn pazar\u0131nda piyasa kapamaya yol a\u00e7arak t\u00fcketicilere zarar verebilece\u011fi de\u011ferlendirilmi\u015ftir.<\/p>\n<p>\u00c7al\u0131\u015fma&#8217;da ba\u011flama teorisinin ortaya konulabilmesi i\u00e7in ise <strong>(i)<\/strong> ba\u011flama uygulamas\u0131n\u0131 ger\u00e7ekle\u015ftiren te\u015febb\u00fcs\u00fcn ba\u011flayan \u00fcr\u00fcn pazar\u0131nda h\u00e2kim durumda olmas\u0131, <strong>(ii)<\/strong> d\u0131\u015flama, ba\u011fl\u0131 pazarda meydana geldi\u011finden ba\u011fl\u0131 pazar\u0131n yap\u0131sal \u00f6zellikleri; <strong>(iii)<\/strong> ba\u011flama eylemlerini ihlal olarak nitelendirebilmek i\u00e7in ba\u011flayan ve ba\u011fl\u0131 olmak \u00fczere iki ayr\u0131 \u00fcr\u00fcn\u00fcn varl\u0131\u011f\u0131n\u0131n ortaya konmas\u0131; <strong>(iv)<\/strong> ba\u011flayan \u00fcr\u00fcn\u00fcn sat\u0131n al\u0131nmas\u0131 i\u00e7in ba\u011fl\u0131 \u00fcr\u00fcn\u00fcn de sat\u0131\u015f\u0131n\u0131n zorunlu tutulmas\u0131; <strong>(v)<\/strong> ba\u011flama uygulamas\u0131n\u0131n rekabet kar\u015f\u0131t\u0131 piyasa kapamaya sebep olmas\u0131n\u0131n muhtemel olmas\u0131 \u015fartlar\u0131na yer verilmi\u015ftir.<\/p>\n<p><u>5. M\u00fcnhas\u0131rl\u0131k ve EKM Uygulamalar\u0131 ile Haks\u0131z S\u00f6zle\u015fme \u015eartlar\u0131:<\/u> Dijital pazarlardaki a\u011f etkilerinin g\u00fc\u00e7l\u00fc olmas\u0131ndan \u00f6t\u00fcr\u00fc pazar\u0131n evrilme (<em>tipping<\/em>) riski rekabet\u00e7i endi\u015felerden birini olu\u015fturdu\u011fu<strong>,<\/strong> \u00c7al\u0131\u015fma kapsam\u0131nda m\u00fcnhas\u0131rl\u0131k uygulamalar\u0131n\u0131n da ticari kullan\u0131c\u0131lar\u0131n \u00e7oklu eri\u015fimini engelleyerek bu riski art\u0131rd\u0131\u011f\u0131na yer verilmi\u015ftir.<\/p>\n<p>\u00c7al\u0131\u015fma&#8217;da EKM uygulamas\u0131n\u0131n icra edilmesi durumunda de\u011ferlendirilmesi gereken zarar teorileri \u00fc\u00e7 temel ba\u015fl\u0131k alt\u0131nda s\u0131n\u0131fland\u0131r\u0131lmaktad\u0131r: <strong>(i)<\/strong> pazarda komisyon oranlar\u0131na dayal\u0131 rekabetin azalmas\u0131 ve bunun sonucunda perakende fiyatlar\u0131n y\u00fckselmesi; <strong>(ii)<\/strong> pazarda fiyat kat\u0131l\u0131\u011f\u0131n\u0131n olu\u015fmas\u0131 ve rekabet kar\u015f\u0131t\u0131 i\u015fbirliklerine zemin olu\u015fmas\u0131; <strong>(iii)<\/strong> pazara giri\u015flerin azalmas\u0131, pazardan \u00e7\u0131k\u0131\u015flar\u0131n kolayla\u015fmas\u0131 ve\/veya pazarda b\u00fcy\u00fcmenin engellenmesi.<br \/>\nSon olarak, haks\u0131z s\u00f6zle\u015fme \u015fartlar\u0131 kapsam\u0131nda do\u011fan rekabet\u00e7i endi\u015felerin dijital platformlar\u0131n belli bir pazar g\u00fcc\u00fcne sahip olmas\u0131 durumunda 4054 say\u0131l\u0131 Kanun\u2019un 6. maddesi kapsam\u0131nda de\u011ferlendirilebilece\u011fi de belirtilmi\u015ftir.<\/p>\n<p><u>6. \u015eeffafl\u0131k Eksikli\u011fi:<\/u> Dijital pazarlar\u0131n etkin i\u015fleyi\u015fi bak\u0131m\u0131ndan \u00c7al\u0131\u015fma kapsam\u0131nda \u00fc\u00e7 farkl\u0131 alanda \u015feffafl\u0131\u011f\u0131n sa\u011flanmas\u0131 gerekti\u011fi ifade edilmi\u015ftir.<\/p>\n<p>Bunlar, t\u00fcketicilerin ald\u0131klar\u0131 hizmetin \u015fart ve ko\u015fullar\u0131 ile s\u0131ralama parametreleri hakk\u0131nda ve bu hizmeti al\u0131rken kar\u015f\u0131la\u015ft\u0131klar\u0131 reklamlar hakk\u0131nda bilgilendirilmesidir.<\/p>\n<p><u>7. Birle\u015fme Devralma \u0130\u015flemlerine Y\u00f6nelik Endi\u015feler:<\/u> \u00c7al\u0131\u015fma&#8217;da dijital pazarlarda hakim durumda olan te\u015febb\u00fcslerce ger\u00e7ekle\u015ftirilen yo\u011funla\u015fma i\u015flemlerine ili\u015fkin olarak rekabet hukuku uygulay\u0131c\u0131lar\u0131 taraf\u0131ndan s\u0131kl\u0131kla ifade edilen ele\u015ftiriler iki ana grupta toplanm\u0131\u015ft\u0131r.<\/p>\n<p>Bu ele\u015ftirilerden ilki, bu te\u015febb\u00fcslerce ger\u00e7ekle\u015ftirilen i\u015flemlerin \u00e7o\u011fu \u00fclke mevzuat\u0131nda yo\u011funla\u015fma kontrol\u00fc i\u00e7in \u00f6ng\u00f6r\u00fclen e\u015fiklerin alt\u0131nda kalmas\u0131 veya incelemeye konu edilmesi i\u00e7in gerekli \u015fartlar\u0131 ta\u015f\u0131m\u0131yor olmas\u0131d\u0131r.<\/p>\n<p>\u0130kinci grup ele\u015ftiriler ise i\u015flem sonras\u0131 olu\u015fabilecek pazar g\u00fcc\u00fc, giri\u015f engelleri veya olas\u0131 rekabeti s\u0131n\u0131rlay\u0131c\u0131 etkilerin g\u00f6z ard\u0131 edilmi\u015f olmas\u0131 veya geleneksel bak\u0131\u015f a\u00e7\u0131s\u0131 ile yap\u0131lm\u0131\u015f de\u011ferlendirmelerin bu pazardaki olas\u0131 rekabet endi\u015felerini \u00f6ng\u00f6rmekte yetersiz kalmas\u0131d\u0131r.<\/p>\n<p>Bu noktada, pazarda \u00f6nemli etkiler do\u011furan devralma i\u015flemlerinin rekabet hukuku denetiminden ka\u00e7mas\u0131n\u0131 engellemek amac\u0131yla \u00c7al\u0131\u015fma nezdinde i\u015flem de\u011feri ve pazardaki belirlenen te\u015febb\u00fcslerin t\u00fcm i\u015flemlerinin bildirilmesi gibi alternatif e\u015fikleri sistemlerine yer verilmi\u015ftir. B\u00f6ylece, ciro ile yakalanmas\u0131 m\u00fcmk\u00fcn olmayan bahse konu i\u015flemlerin yakalanmas\u0131 hedeflenmi\u015ftir.<\/p>\n<ul>\n<li><strong>Temel platform hizmetleri ile ilgili pazardan elde edilen g\u00f6r\u00fc\u015fler:<\/strong> \u00c7al\u0131\u015fma kapsam\u0131nda ayr\u0131ca; arac\u0131l\u0131k hizmetleri, arama motoru hizmetleri, sosyal medya hizmetleri, video payla\u015f\u0131m hizmetleri, numaradan ba\u011f\u0131ms\u0131z ki\u015filer aras\u0131 ileti\u015fim hizmetleri, i\u015fletim sistemi hizmetleri, bulut bili\u015fim hizmetleri ve \u00e7evrim i\u00e7i reklamc\u0131l\u0131k hizmetlerine y\u00f6nelik pazar \u00f6zellikleri ve pazardaki rekabet\u00e7i endi\u015feler sunulmu\u015ftur.<\/li>\n<\/ul>\n<p>\u00d6zellikle pazara giri\u015fin engellenmesi, kendini kay\u0131rma, halihaz\u0131rda ilgili pazarda hakim durumda olan bir te\u015febb\u00fcs\u00fcn bu g\u00fcc\u00fcn\u00fc ba\u015fka pazarlarda k\u00f6t\u00fcye kullanmas\u0131 gibi endi\u015feler sunulan rekabet\u00e7i endi\u015feler kapsam\u0131nda \u00f6ne \u00e7\u0131kmaktad\u0131r.<\/p>\n<p>Bu do\u011frultuda, t\u00fcketicilerden b\u00fcy\u00fck teknoloji \u015firketlerine kadar dijital pazarlardaki uygulamalar, burada kar\u015f\u0131la\u015f\u0131lan zorluklar ve ihtiya\u00e7 duyulan politika de\u011fi\u015fiklikleri nezdinde bir\u00e7ok payda\u015f\u0131n ortak payda da oldu\u011funa ula\u015f\u0131lm\u0131\u015ft\u0131r.<\/p>\n<h3><strong>Sonu\u00e7<\/strong><\/h3>\n<p>\u00c7al\u0131\u015fma \u0131\u015f\u0131\u011f\u0131nda Kurum, dijital pazarda rekabete ayk\u0131r\u0131 eylemlerin ortaya konulabilmesi bak\u0131m\u0131ndan, eylemin anla\u015f\u0131labilmesi ve m\u00fcdahalenin zamansal a\u00e7\u0131dan planlanabilmesinin zor oldu\u011funu tespit etmi\u015ftir. Bu do\u011frultuda \u00c7al\u0131\u015fma&#8217;da, pazarlarda yap\u0131lacak ge\u00e7 bir m\u00fcdahalenin pazar\u0131n kapanmas\u0131na, yap\u0131lacak erken bir m\u00fcdahalenin ise pazardaki te\u015febb\u00fcslerin inovasyon ve yat\u0131r\u0131m g\u00fcd\u00fclerinin baltalanmas\u0131na sebep olabilece\u011fi belirtilmi\u015ftir.<\/p>\n<p>Sonu\u00e7 olarak, Kurum perspektifinden, <strong>(i)<\/strong> dijital pazar\u0131n d\u00fczenlenmesine ili\u015fkin temel usul ve esaslar\u0131 i\u00e7erecek bir taslak haz\u0131rlanmas\u0131n\u0131n ve bununla birlikte <strong>(ii)<\/strong> ilgili temel d\u00fczenlemelere y\u00f6nelik ayr\u0131nt\u0131l\u0131 d\u00fczenlemelerin ikincil mevzuat arac\u0131l\u0131\u011f\u0131yla yap\u0131lmas\u0131n\u0131n uygun olaca\u011f\u0131 sonucuna ula\u015f\u0131lm\u0131\u015ft\u0131r.<br \/>\n<a href=\"#_ftnref1\">[1]<\/a> Dijital Pazarlar Yasas\u0131, 2022\/1925, 14 Eyl\u00fcl 2022, <a href=\"https:\/\/urldefense.com\/v3\/__https:\/esinxchange.com\/collect\/click.aspx?u=aEFFc1lrRFVMN2lHQW9WNXQ5VDYxdFZ6VnNUZTNqL2lqMGY4VmdramlqMzZxNTJkWUtoYzN2UEpyVmxNL1FrclN6dHpxbGNQSDFaZERwMlowTk5jREFHSGsxZ002c2JzbHFManBNZFdtTDZPQm43SXhVREI3a1BsZ0U1NDBmSUhLZU92c0Z1Vktsbz0=&amp;rh=ff00a9b772fb59b923b198879645ae1fd681ad09__;!!Hj9Y_P0nvg!VRcj3I0W2VdrXuyEK4VdLVnweUSPM7GG9h4zH8_ykFxkZhBY2WmMA6L0Ob1-UOC-Jm_x19PU0i2QaY4KE4BBk-qXoA$\">https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/PDF\/?uri=CELEX:32022R1925<\/a> Eri\u015fim Tarihi: 19.04.2023<\/p>\n<p><a href=\"#_ftnref2\">[2]<\/a> Dijital Hizmetler Yasas\u0131, 2022\/2065, 19\u00a0Ekim 2022, <a href=\"https:\/\/urldefense.com\/v3\/__https:\/esinxchange.com\/collect\/click.aspx?u=aEFFc1lrRFVMN2lHQW9WNXQ5VDYxdFZ6VnNUZTNqL2lqMGY4VmdramlqMzZxNTJkWUtoYzN2UEpyVmxNL1FrclN6dHpxbGNQSDFaZERwMlowTk5jREFHSGsxZ002c2JzWkR5Tjg3eWM3a0QxYkNMTVg2T2xhV0o1T2JWYlM3NEFDYmFTNW9FVURIaEdQdXRXQUh2aS9VVFEyRDYvRGYrYQ==&amp;rh=ff00a9b772fb59b923b198879645ae1fd681ad09__;!!Hj9Y_P0nvg!VRcj3I0W2VdrXuyEK4VdLVnweUSPM7GG9h4zH8_ykFxkZhBY2WmMA6L0Ob1-UOC-Jm_x19PU0i2QaY4KE4B1MIwMlg$\">https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=CELEX%3A32022R2065&amp;qid=1666857835014<\/a> Eri\u015fim Tarihi: 19.04.2023<\/p>\n<p><a href=\"#_ftnref3\">[3]<\/a> Dijital Pazarlar Tavsiye Raporu, Aral\u0131k 2020, CMA, <a href=\"https:\/\/urldefense.com\/v3\/__https:\/esinxchange.com\/collect\/click.aspx?u=aEFFc1lrRFVMN2lHQW9WNXQ5VDYxdFZ6VnNUZTNqL2lqMGY4VmdramlqM0JJQVZkMXoxWkIxUjlpS28rdElONi9ncVVFWWtWM0xlNWF2L0IyeHd5WkVKdFVocFVWTzZSWXRaYTBvdzNFNTQ1YWV6RTlidFFXN2E2R3p6ZnpUM3VyZ2VxWGNoK0xPWkZmWUxYaVZuZmRqZGRyTU5IeE54cEtLcXhGNTR0bDlkLzUzdWdHa0JqWGc9PQ==&amp;rh=ff00a9b772fb59b923b198879645ae1fd681ad09__;!!Hj9Y_P0nvg!VRcj3I0W2VdrXuyEK4VdLVnweUSPM7GG9h4zH8_ykFxkZhBY2WmMA6L0Ob1-UOC-Jm_x19PU0i2QaY4KE4DvIfvXtg$\">https:\/\/assets.publishing.service.gov.uk\/media\/5fce7567e90e07562f98286c\/Digital_Taskforce_-_Advice.pdf<\/a> Eri\u015fim Tarihi: 19.04.2023<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeni geli\u015fme \u0130nternet kullan\u0131m\u0131ndaki art\u0131\u015f ve teknolojik geli\u015fmelerin h\u0131z\u0131, t\u00fcm d\u00fcnyada te\u015febb\u00fcslerin i\u015f yapma modellerini ve \u00e7al\u0131\u015fma prensiplerini derinden etkilemi\u015ftir. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[120],"tags":[108],"class_list":["post-25429","post","type-post","status-publish","format-standard","hentry","category-legal-alerts","tag-competition-tr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn Rekabet Hukukuna Yans\u0131malar\u0131: Rekabet Kurumu Dijital Pazarlara Y\u00f6nelik \u00c7al\u0131\u015fmas\u0131n\u0131 Yay\u0131mlad\u0131<\/title>\n<meta name=\"description\" content=\"Yeni geli\u015fme \u0130nternet kullan\u0131m\u0131ndaki art\u0131\u015f ve teknolojik geli\u015fmelerin h\u0131z\u0131, t\u00fcm d\u00fcnyada te\u015febb\u00fcslerin i\u015f yapma modellerini ve 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