{"id":25198,"date":"2023-04-04T07:39:30","date_gmt":"2023-04-04T07:39:30","guid":{"rendered":"https:\/\/www.esin.av.tr\/?p=25198"},"modified":"2023-04-04T07:39:30","modified_gmt":"2023-04-04T07:39:30","slug":"rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi","status":"publish","type":"post","link":"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/","title":{"rendered":"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu\u2019nu Yay\u0131mlad\u0131"},"content":{"rendered":"<h3><strong>Yeni geli\u015fme<\/strong><\/h3>\n<p>5 \u015eubat 2021 tarihinde Rekabet Kurumu (\u201c<strong>Kurum<\/strong>\u201d) T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 (\u201c<strong>HTM<\/strong>\u201d) Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu\u2019nu (\u201c<strong>\u00d6n Rapor<\/strong>\u201d) yay\u0131mlam\u0131\u015ft\u0131. \u00d6n Rapor\u2019a ili\u015fkin Hukuk B\u00fcltenimize <a href=\"https:\/\/urldefense.com\/v3\/__https:\/esinxchange.com\/collect\/click.aspx?u=dFNEOTlFL0Nuc0hDOW92MGVhcFBlTFhDZW9GL2tYS0NwRXFydWxZVkhwdTBvSzNQVHR3bmpkY29JSXNFdUk1WlZVdmR5QXNkcVZJYlJsdkdGRmJURkdEZTA1bjVnWnpVeEtqREx0a0hHV1I0OUJIUU9VQmY5T3Z3ZUlzVGI1ZjliV0FkY2wrbjE2RDV5UWRvdG1OQlhrS0FWS2JiVGNZMm84WVVaVTVvRWROZ3d6dmFVcWV6UjBpT2ZZekhFYkpvbnR1NisrVHlLU0RCM0ZvQ1BXR0ljVWh3SkFMQk85TTU=&amp;rh=ff00a841b861be2fd221f4159045b8a9b3d8dc53__;!!Hj9Y_P0nvg!RhiTBmHOxe6DhorxeZO06vuiJaLMcg2cpcc-uKxQ9_1H18g_KPPI7l0txMbjZWP_ihYgH6vdK94ftTKMw90P6xB0sQ$\">buradan<\/a> ula\u015fabilirsiniz. Aradan ge\u00e7en yakla\u015f\u0131k iki y\u0131ll\u0131k s\u00fcre\u00e7te Rekabet Kurulu (\u201c<strong>Kurul<\/strong>\u201d) HTM sekt\u00f6r\u00fcne ili\u015fkin bir\u00e7ok \u00f6nara\u015ft\u0131rma ve soru\u015fturma ba\u015flatm\u0131\u015f veya bunlar\u0131 sonu\u00e7land\u0131rm\u0131\u015ft\u0131r. Kurum, \u00d6n Rapor\u2019daki tespitlerine ek olarak Kurul\u2019un s\u00fcre\u00e7 i\u00e7erisinde tamamlad\u0131\u011f\u0131 \u00f6nara\u015ft\u0131rma ve soru\u015fturmalar \u00e7er\u00e7evesinde T\u00fcrkiye HTM Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu\u2019nu (\u201c<strong>Nihai Rapor<\/strong>\u201d) haz\u0131rlam\u0131\u015f ve 30 Mart 2023 tarihinde internet sitesinde yay\u0131mlam\u0131\u015ft\u0131r. Yay\u0131mlanan Nihai Rapor\u2019a <a href=\"https:\/\/urldefense.com\/v3\/__https:\/esinxchange.com\/collect\/click.aspx?u=dFNEOTlFL0Nuc0hDOW92MGVhcFBlTFhDZW9GL2tYS0NwRXFydWxZVkhwdmtxM3V2OW5nQWFLUGgvZitieDhCWVpVV3F3K2pNNHZ2alBUZmt4RGtqbEh6MCtUaE4wS1plUmU4SzZmRmpJRXF6UnBlRjdBaXJKQT09&amp;rh=ff00a841b861be2fd221f4159045b8a9b3d8dc53__;!!Hj9Y_P0nvg!RhiTBmHOxe6DhorxeZO06vuiJaLMcg2cpcc-uKxQ9_1H18g_KPPI7l0txMbjZWP_ihYgH6vdK94ftTKMw92EU3aqVA$\">buradan<\/a> ula\u015fabilirsiniz.<\/p>\n<h3><strong>Rapor ne anlama geliyor?<\/strong><\/h3>\n<p>HTM perakendecili\u011fi sekt\u00f6r\u00fc son y\u0131llarda Kurum\u2019un en \u00e7ok aktif oldu\u011fu sekt\u00f6rlerden bir tanesidir. Kurum, ge\u00e7mi\u015fte de HTM perakendecili\u011fine ili\u015fkin bir sekt\u00f6r incelemesi y\u00fcr\u00fctm\u00fc\u015f, bu sekt\u00f6r incelemesinin sonu\u00e7lar\u0131n\u0131 24 May\u0131s 2012 y\u0131l\u0131nda kamuoyu ile payla\u015fm\u0131\u015ft\u0131r. Kurum, HTM perakendecili\u011fi pazar\u0131nda ya\u015fanan yap\u0131sal de\u011fi\u015fimler, s\u00f6z konusu d\u00f6nemdeki devralmalar ve pazar dinamiklerinin do\u011fal bir sonucu olarak 2017 y\u0131l\u0131nda HTM perakendecili\u011fine y\u00f6nelik olarak yeni bir sekt\u00f6r incelemesi yap\u0131lmas\u0131na karar vermi\u015ftir.<\/p>\n<p>Kurum incelemesinin \u00fc\u00e7\u00fcnc\u00fc y\u0131l\u0131nda \u00d6n Rapor\u2019u yay\u0131mlayarak sekt\u00f6re ili\u015fkin \u00f6nemli bulgular ortaya koymu\u015f, \u00d6n Rapor\u2019un ard\u0131ndan Nihai Rapor\u2019un tamamlanmas\u0131 amac\u0131yla da bir\u00e7ok payda\u015f\u0131n g\u00f6r\u00fc\u015f\u00fcn\u00fc isteyip sekt\u00f6re ili\u015fkin tespitler yapm\u0131\u015ft\u0131r. Nihayetinde Kurum Nihai Rapor ile yakla\u015f\u0131k 6 y\u0131ll\u0131k bir s\u00fcre\u00e7 sonunda, T\u00fcrkiye\u2019de HTM perakendecili\u011fine ili\u015fkin sekt\u00f6rde yer alan ve sekt\u00f6re yeni girmeyi planlayan te\u015febb\u00fcslere sekt\u00f6r\u00fc kavrama kabiliyeti sunmaktad\u0131r.<\/p>\n<p>Bu kapsamda, Kurum, Nihai Rapor\u2019un haz\u0131rlanmas\u0131 a\u015famas\u0131nda ba\u015fl\u0131ca; <strong>(i)<\/strong> sekt\u00f6r\u00fcn yap\u0131s\u0131 ve geli\u015fimi, <strong>(ii)<\/strong> dijitalle\u015fme s\u00fcrecinin Covid-19 salg\u0131n\u0131 da dikkate al\u0131narak HTM perakendecili\u011fine olan etkileri, <strong>(iii)<\/strong> Kurum taraf\u0131ndan rekabet ihlallerine ve birle\u015fme devralma i\u015flemlerine y\u00f6nelik incelemelerde \u00f6nem arz eden ilgili \u00fcr\u00fcn pazar\u0131 ve ilgili co\u011frafi pazar tan\u0131mlar\u0131, <strong>(iv)<\/strong> birle\u015fme &amp; devralma i\u015flemlerinde bildirim e\u015fikleri, <strong>(v) <\/strong>organize perakendecilerinin tedarik\u00e7iler kar\u015f\u0131s\u0131nda sahip oldu\u011fu al\u0131c\u0131 g\u00fcc\u00fc, <strong>(vi) <\/strong>al\u0131c\u0131 g\u00fcc\u00fc kapsam\u0131nda haks\u0131z ticari uygulamalara y\u00f6nelik olarak \u00fclkemizdeki ve di\u011fer \u00fclkelerdeki d\u00fczenlemeler, <strong>(vii)<\/strong> al\u0131c\u0131 g\u00fcc\u00fc kapsam\u0131nda rekabet hukuku mevzuat\u0131 ve ayr\u0131ca inceleme kapsam\u0131nda g\u00fcndeme gelen <strong>(viii)<\/strong> \u00f6zel gramajl\u0131 \u00fcr\u00fcnler konular\u0131n\u0131 ele alm\u0131\u015ft\u0131r.<\/p>\n<p>Bu \u00e7er\u00e7evede, Kurum taraf\u0131ndan Nihai Rapor\u2019da yap\u0131lan \u00e7\u0131kar\u0131mlardan \u00f6ne \u00e7\u0131kan baz\u0131lar\u0131 a\u015fa\u011f\u0131daki gibidir:<\/p>\n<ul>\n<li>Kurum, ilgili pazarlar\u0131n tan\u0131mlanmas\u0131 bak\u0131m\u0131ndan Kurul\u2019un her olay baz\u0131nda ayr\u0131 de\u011ferlendirme yapmas\u0131n\u0131n en etkili y\u00f6ntem oldu\u011funu belirtirken baz\u0131 \u00f6nemli dinamiklere de dikkat \u00e7ekmi\u015ftir. Bu kapsamda, Kurum, perakende seviyesinde ilgili \u00fcr\u00fcn pazarlar\u0131 belirlenirken indirim marketleri ile ulusal s\u00fcpermarketlerin ve b\u00f6lgesel\/yerel marketlerin ayr\u0131 bir ilgili \u00fcr\u00fcn pazar\u0131 olu\u015fturdu\u011funu s\u00f6ylemenin g\u00fc\u00e7 oldu\u011funu belirtmi\u015ftir. Kurum, HTM perakendecili\u011fi sekt\u00f6r\u00fcnde \u00fcr\u00fcn tedariki a\u015famas\u0131nda ise radikal de\u011fi\u015fiklikler olmad\u0131\u011f\u0131 m\u00fcddet\u00e7e, <em>\u201ci\u00e7ecekler, s\u00fct ve s\u00fct \u00fcr\u00fcnleri, et ve et \u00fcr\u00fcnleri, taze meyve, sebze, at\u0131\u015ft\u0131rmal\u0131k ve \u015fekerlemeler, ya\u011flar, dondurulmu\u015f \u00fcr\u00fcnler, bakliyat ve unlu mamuller, temel g\u0131da, sigara, ki\u015fisel bak\u0131m \u00fcr\u00fcnleri, ev temizlik \u00fcr\u00fcnleri\u201d<\/em>nin tedarik pazar\u0131 bak\u0131m\u0131ndan yap\u0131lacak ilgili \u00fcr\u00fcn pazar\u0131 tan\u0131mlar\u0131nda kullan\u0131labilece\u011fini belirtmi\u015ftir. Co\u011frafi pazarlar bak\u0131m\u0131ndan ise perakende pazar\u0131nda, Kurum, ilgili dosyan\u0131n kendine \u00f6zg\u00fc ko\u015fullar\u0131na ve rekabet\u00e7i endi\u015felere ba\u011fl\u0131 olarak il\u00e7e bazl\u0131 pazar tan\u0131m\u0131ndan daha dar bir tan\u0131mlamaya gidilebilece\u011finin de sinyallerini vermi\u015ftir. \u00dcr\u00fcn tedariki bak\u0131m\u0131ndan ise ge\u00e7mi\u015f Kurul kararlar\u0131na at\u0131f yap\u0131l\u0131p, b\u00f6lgesel ve\/veya yerel bir yap\u0131lanmaya gidilmedi\u011fi m\u00fcddet\u00e7e ilgili co\u011frafi pazar\u0131n T\u00fcrkiye olarak belirlenmesinin devam edebilece\u011fi de\u011ferlendirilmi\u015ftir.<\/li>\n<li>Kurum, yay\u0131mlam\u0131\u015f oldu\u011fu \u00d6n Rapor\u2019da birle\u015fme &amp; devralma i\u015flemlerine dair sekt\u00f6r bazl\u0131 bildirim e\u015fi\u011fi getirilmesinin m\u00fcmk\u00fcn olabilece\u011fini ifade etmi\u015f olsa da Nihai Rapor\u2019da, Kurum\u2019un, k\u00fc\u00e7\u00fck perakendecilerin b\u00fcy\u00fcmelerini engelleyebilece\u011fi ve i\u015flem s\u00fcre\u00e7lerini uzatabilece\u011fi gibi sebepler nedeniyle sekt\u00f6r bazl\u0131 bildirim e\u015fikleri uygulamas\u0131 \u00f6nerisinden vazge\u00e7ti\u011fi anla\u015f\u0131lmaktad\u0131r.<\/li>\n<li>\u00d6n Rapor\u2019dan farkl\u0131 olarak, Kurum Nihai Rapor\u2019da HTM perakendecili\u011finde dijitalle\u015fmeyi ayr\u0131 bir husus olarak de\u011ferlendirmi\u015ftir. Kurum, <strong>(i)<\/strong> sekt\u00f6rdeki artan oyuncu say\u0131s\u0131na, <strong>(ii) <\/strong>dijital pazarlaman\u0131n ve sosyal medyan\u0131n \u00f6nemine, <strong>(iii)<\/strong> m\u00fc\u015fteri verileri ve ki\u015fiselle\u015ftirilmi\u015f pazarlama hususuna ve <strong>(iv) <\/strong>yeni nesil \u00f6deme sistemlerine vurgu yaparak HTM perakendecili\u011finde dijitalle\u015fmenin sekt\u00f6r\u00fcn ba\u015fl\u0131ca dinamiklerine etkisini incelemi\u015ftir. Bu kapsamda Kurum, HTM sekt\u00f6r\u00fcndeki dijitalle\u015fmenin t\u00fcketici ve \u00fcretici aras\u0131ndaki ileti\u015fim d\u00f6ng\u00fcs\u00fcn\u00fcn yo\u011funla\u015ft\u0131r\u0131lmas\u0131 veya \u00e7e\u015fitlendirilmesine katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izmi\u015f ve 2018-2021 y\u0131llar\u0131 aras\u0131nda dijital HTM perakendecili\u011fi sekt\u00f6r\u00fcn\u00fcn organize perakendeye oran\u0131n\u0131n %1\u2019den %7\u2019ye y\u00fckseldi\u011fi hesaba kat\u0131ld\u0131\u011f\u0131nda ekosistemin b\u00fcy\u00fcme g\u00fcc\u00fcn\u00fcn ve potansiyelinin son derece \u00f6nem arz etti\u011fi sonucuna var\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li>\u00d6n Rapor\u2019da k\u0131saca de\u011finilen hususlardan biri olan HTM perakendecili\u011fi sekt\u00f6r\u00fcnde \u00c7in Seddi uygulamalar\u0131na ili\u015fkin de\u011ferlendirmeler de Nihai Rapor\u2019da kendine geni\u015f bir yer edinmi\u015ftir. Kurum, birle\u015fme &amp; devralma dosyalar\u0131nda ve ekonomideki serbestle\u015fme s\u00fcre\u00e7lerindeki ayr\u0131\u015ft\u0131rmalarda kullan\u0131ld\u0131\u011f\u0131 belirtilen \u00c7in Seddi kavram\u0131n\u0131n, bir te\u015febb\u00fcs veya te\u015febb\u00fcs\u00fcn kendi b\u00fcnyesinde bulunan ilgili birimleri aras\u0131ndaki ileti\u015fimin s\u0131n\u0131rland\u0131r\u0131lmas\u0131 yahut yatay veya dikey anlamda ili\u015fki kurulan bir ba\u015fka te\u015febb\u00fcs veya o te\u015febb\u00fcs\u00fcn ayn\u0131 birimiyle olan ileti\u015fiminin (bilgi ak\u0131\u015f\u0131n\u0131n) s\u0131n\u0131rland\u0131r\u0131lmas\u0131 veya tamamen ortadan kald\u0131r\u0131lmas\u0131 \u00fczerine kurguland\u0131\u011f\u0131n\u0131 belirtmi\u015ftir. \u00c7in Seddi uygulamas\u0131, HTM sekt\u00f6r\u00fcne, \u00f6zel markal\u0131 \u00fcr\u00fcn imalat\u00e7\u0131lar\u0131 ile perakendeciler aras\u0131ndaki rekabete hassas olas\u0131 bilgi payla\u015f\u0131mlar\u0131n\u0131n s\u0131n\u0131rland\u0131r\u0131lmas\u0131 veya tamamen engellenmesi i\u00e7in te\u015febb\u00fcslerin ilgili (sat\u0131n alma) birimleri veya i\u015fkollar\u0131 aras\u0131ndaki ileti\u015fim kanallar\u0131na \u201cbir duvar \u00f6r\u00fclmesi\u201d olarak yans\u0131maktad\u0131r. Rapor bu uygulamalara ili\u015fkin olarak, somut olay\u0131n \u015fartlar\u0131n\u0131n ve sekt\u00f6r\u00fcn rekabet\u00e7i dinamiklerinin izlenerek \u00c7in Seddi bak\u0131m\u0131ndan olay baz\u0131nda de\u011ferlendirme yap\u0131lmas\u0131 gerekti\u011fini vurgulam\u0131\u015ft\u0131r.<\/li>\n<li>Kurum, yine \u00d6n Rapor\u2019da ayr\u0131ca yer almayan hususlardan biri olarak, Kurul\u2019un yak\u0131n tarihli kararlar\u0131 hakk\u0131nda a\u00e7\u0131klamalarda bulunmu\u015ftur. Bu kapsamda, Kurul\u2019un yakla\u015f\u0131k son 10 y\u0131l i\u00e7inde HTM perakendecili\u011fi sekt\u00f6r\u00fc bak\u0131m\u0131ndan vermi\u015f oldu\u011fu \u00f6nara\u015ft\u0131rma, soru\u015fturma ve birle\u015fme &amp; devralma kararlar\u0131na ili\u015fkin \u00f6zetlere Nihai Rapor\u2019da yer verilmi\u015ftir. Bu kapsamda, Kurul, 2012 y\u0131l\u0131ndan itibaren yeniden sat\u0131\u015f fiyat\u0131n\u0131n belirlenmesine ili\u015fkin konular haricinde toplam alt\u0131 tane \u00f6nara\u015ft\u0131rma veya soru\u015fturma y\u00fcr\u00fctm\u00fc\u015ft\u00fcr. Kurul, bu dosyalardan yaln\u0131zca bir tanesinde ceza vermi\u015ftir. Kurul\u2019un ceza verdi\u011fi dosya ise kamuoyunda <em>Zincir Marketler<\/em><a href=\"#_ftn1\"><strong><em>[1]<\/em><\/strong><\/a> olarak bilinen karard\u0131r. \u0130lgili karar, uygulanan toplam ve 2.7 milyar TL ceza ile T\u00fcrk rekabet hukuku tarihinde bir soru\u015fturmada en y\u00fcksek idari para cezas\u0131 uygulanan dosya olmu\u015ftur. \u0130lave bir husus olarak ise, Kurul sadece 2022 y\u0131l\u0131nda yeniden sat\u0131\u015f fiyat\u0131n\u0131n belirlenmesini konu edinen on \u00fc\u00e7 adet karar vermi\u015ftir. Nihai Rapor ilaveten birle\u015fme ve devralma kararlar\u0131 hakk\u0131nda da say\u0131sal bilgi sa\u011flamaktad\u0131r. HTM perakendecili\u011fi sekt\u00f6r\u00fcnde 2012 y\u0131l\u0131ndan bu yana Kurul\u2019a bildirilen yirmi bir tane birle\u015fme ve devralma i\u015flemi olup Kurul, yirmi bir i\u015flemin iki tanesine taahh\u00fct sonucunda izin verirken, di\u011fer i\u015flemlere ko\u015fulsuz izin vermi\u015ftir.<\/li>\n<li>Kurum, genel olarak, T\u00fcrkiye\u2019de HTM perakendecili\u011finin yap\u0131s\u0131, rekabet hukuku bak\u0131m\u0131ndan HTM perakendecili\u011finde ilgili pazar tan\u0131mlar\u0131, HTM perakendecili\u011finin al\u0131c\u0131 g\u00fcc\u00fc ve \u00f6zel markal\u0131 \u00fcr\u00fcnler bak\u0131m\u0131ndan de\u011ferlendirilmesi, al\u0131c\u0131 g\u00fcc\u00fcne y\u00f6nelik d\u00fczenlemeler bak\u0131m\u0131ndan \u00d6n Rapor\u2019daki bulgular\u0131yla paralel bulgular tespit etmi\u015ftir.<\/li>\n<li>Kurum, Nihai Rapor\u2019un son b\u00f6l\u00fcm\u00fcnde HTM perakendecili\u011fi sekt\u00f6r\u00fcne ili\u015fkin baz\u0131 dikkat \u00e7eken d\u00fczenleme \u00f6nerilerinde de bulunmu\u015ftur. Bunlardan baz\u0131lar\u0131 a\u015fa\u011f\u0131daki gibidir:\n<ul>\n<li>Kurum, HTM mallar\u0131 perakendecili\u011fi sekt\u00f6r\u00fcnde al\u0131c\u0131 g\u00fcc\u00fcn\u00fcn k\u00f6t\u00fcye kullan\u0131lmas\u0131n\u0131n engellenmesi amac\u0131yla 30 Nisan 2019 tarihinde Avrupa Birli\u011fi taraf\u0131ndan kabul edilen, temel olarak tar\u0131m ve g\u0131da \u00fcr\u00fcnleri tedarik\u00e7ileri ve al\u0131c\u0131lar\u0131 aras\u0131ndaki pazarl\u0131k g\u00fcc\u00fcndeki dengesizli\u011fi \u00f6nlemeyi hedefleyen Haks\u0131z Ticari Uygulamalar Direktifi\u2019nde yer alan h\u00fck\u00fcmlere benzer d\u00fczenlemelerin (al\u0131c\u0131 taraf\u0131ndan yap\u0131lan ticari misillemeler, t\u00fcketici \u015fik\u00e2yetlerinin incelenmesi maliyetinin tedarik\u00e7iye aktar\u0131lmas\u0131, bozulabilir g\u0131dalarda k\u0131sa s\u00fcrede yap\u0131lan iptal bildirimleri, al\u0131c\u0131n\u0131n tek tarafl\u0131 s\u00f6zle\u015fme de\u011fi\u015fiklikleri, kay\u0131p ve bozuk mal riskinin tedarik\u00e7iye transferi, ticari s\u0131rlar\u0131n al\u0131c\u0131 taraf\u0131ndan k\u00f6t\u00fcye kullan\u0131lmas\u0131 vb.) hayata ge\u00e7irilmesinin gerekli oldu\u011funu belirtmi\u015ftir.<\/li>\n<li>Kurum, Perakende Ticaretinin D\u00fczenlenmesi Hakk\u0131nda Kanunda De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Kanun Teklifi Tasla\u011f\u0131 arac\u0131l\u0131\u011f\u0131yla haks\u0131z ticari uygulamalara ili\u015fkin olarak; al\u0131c\u0131n\u0131n tek tarafl\u0131 s\u00f6zle\u015fme de\u011fi\u015fikliklerinin, al\u0131c\u0131 taraf\u0131ndan yap\u0131lan ticari misillemelerin, kay\u0131p ve bozuk mal riskinin tedarik\u00e7iye transferinin, ticari s\u0131rlar\u0131n al\u0131c\u0131 taraf\u0131ndan k\u00f6t\u00fcye kullan\u0131lmas\u0131n\u0131n, t\u00fcketici \u015fik\u00e2yetlerinin incelenmesi maliyetinin tedarik\u00e7iye aktar\u0131lmas\u0131n\u0131n yasaklanmas\u0131 gerekti\u011fini belirtmi\u015ftir.<\/li>\n<li>Kurum, d\u00fczenlemelerin etkin ve s\u00fcrekli bir \u015fekilde uygulanabilmesi i\u00e7in, ba\u011f\u0131ms\u0131z bir birimin tesis edilmesi gerekti\u011fini ve cayd\u0131r\u0131c\u0131 cezalar olmas\u0131 gerekti\u011fini vurgulam\u0131\u015ft\u0131r.<\/li>\n<li>Kurum, HTM sekt\u00f6r\u00fcne ili\u015fkin soru\u015fturmalarda tedarik\u00e7iler taraf\u0131ndan s\u0131k\u00e7a g\u00fcndeme getirilen, perakendecilerce tek tarafl\u0131 bir kararla uygulanan ve sekt\u00f6rde \u201cfark faturas\u0131\u201d olarak bilinen uygulamalar\u0131n yasaklanmas\u0131na y\u00f6nelik h\u00fck\u00fcmlerin de haks\u0131z ticari uygulamalar kapsam\u0131nda ele al\u0131nabilece\u011fini belirtmi\u015ftir.<\/li>\n<li>Kurum, zincir marketlerin yeni ma\u011faza a\u00e7\u0131l\u0131\u015f izinlerinin n\u00fcfus kriterine ba\u011flanmas\u0131n\u0131n rekabet kar\u015f\u0131t\u0131 baz\u0131 etkilerinin olabilece\u011fini ve bu sebeple s\u00f6z konusu d\u00fczenlemenin hayata ge\u00e7memesinin yerinde olaca\u011f\u0131n\u0131 belirtmi\u015ftir. Lakin Kurum, belirlenecek bir mesafe \u00e7ap\u0131nda ayn\u0131 ekonomik b\u00fct\u00fcnl\u00fck i\u00e7erisinde yer alan perakendecilerin ikinci bir \u015fube a\u00e7malar\u0131n\u0131n yasaklanabilece\u011fini de belirtmi\u015ftir.<\/li>\n<li>Kurum son olarak, Avrupa Birli\u011fi uygulamas\u0131nda da oldu\u011fu gibi al\u0131c\u0131 g\u00fcc\u00fcn\u00fcn k\u00f6t\u00fcye kullan\u0131lmas\u0131n\u0131n ger\u00e7ek anlamda \u00f6nlenebilmesinin Avrupa Birli\u011fi Haks\u0131z Ticari Uygulamalar Direktifi\u2019ne benzer bir d\u00fczenlemenin mevzuata kazand\u0131r\u0131lmas\u0131yla m\u00fcmk\u00fcn olabilece\u011fini belirtmi\u015ftir.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>Sonu\u00e7<\/strong><\/h3>\n<p>Nihai Rapor, HTM perakendecili\u011fi sekt\u00f6r\u00fcne ili\u015fkin \u00f6nemli ipu\u00e7lar\u0131 ve sekt\u00f6re y\u00f6nelik d\u00fczenleme \u00f6nerileri sunmaktad\u0131r. Kurum\u2019un ge\u00e7mi\u015fte HTM perakendecili\u011fi sekt\u00f6r\u00fcne olan ilgisinin Nihai Rapor\u2019un yay\u0131mlanmas\u0131n\u0131n ard\u0131ndan da devam edece\u011fi rahatl\u0131kla s\u00f6ylenebilecektir. Buna ilave olarak, te\u015febb\u00fcslerin ve Kurul\u2019un da bu kapsaml\u0131 \u00e7al\u0131\u015fmadan ba\u015fta \u00f6nara\u015ft\u0131rma ve soru\u015fturmalar olmak \u00fczere ilgili t\u00fcm a\u015famalarda faydalanaca\u011f\u0131 da ayr\u0131ca de\u011ferlendirilebilecektir..<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\">[1]<\/a> <em>Zincir Marketler<\/em>, 28.10.2021, 21-53\/747-360.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeni geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (\u201cKurum\u201d) T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 (\u201cHTM\u201d) Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu\u2019nu (\u201c\u00d6n [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[120],"tags":[108],"class_list":["post-25198","post","type-post","status-publish","format-standard","hentry","category-legal-alerts","tag-competition-tr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu\u2019nu Yay\u0131mlad\u0131<\/title>\n<meta name=\"description\" content=\"Yeni geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (\u201cKurum\u201d) T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 (\u201cHTM\u201d) Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu\u2019nu (\u201c\u00d6n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu\u2019nu Yay\u0131mlad\u0131\" \/>\n<meta property=\"og:description\" content=\"Yeni geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (\u201cKurum\u201d) T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 (\u201cHTM\u201d) Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu\u2019nu (\u201c\u00d6n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/\" \/>\n<meta property=\"og:site_name\" content=\"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-04T07:39:30+00:00\" \/>\n<meta name=\"author\" content=\"R\u0131dvan Konrat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"R\u0131dvan Konrat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/\"},\"author\":{\"name\":\"R\u0131dvan Konrat\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#\/schema\/person\/42c8e616aab56b8622fa365ad63282ae\"},\"headline\":\"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu\u2019nu Yay\u0131mlad\u0131\",\"datePublished\":\"2023-04-04T07:39:30+00:00\",\"dateModified\":\"2023-04-04T07:39:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/\"},\"wordCount\":2080,\"publisher\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#organization\"},\"keywords\":[\"Rekabet Hukuku\"],\"articleSection\":[\"Hukuk B\u00fcltenleri\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/\",\"url\":\"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/\",\"name\":\"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu\u2019nu Yay\u0131mlad\u0131\",\"isPartOf\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#website\"},\"datePublished\":\"2023-04-04T07:39:30+00:00\",\"dateModified\":\"2023-04-04T07:39:30+00:00\",\"description\":\"Yeni geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (\u201cKurum\u201d) T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 (\u201cHTM\u201d) Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu\u2019nu (\u201c\u00d6n\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esin.av.tr\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu\u2019nu Yay\u0131mlad\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#website\",\"url\":\"https:\/\/www.esin.av.tr\/tr\/\",\"name\":\"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esin.av.tr\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#organization\",\"name\":\"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131\",\"url\":\"https:\/\/www.esin.av.tr\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/09\/esin-2.jpg\",\"contentUrl\":\"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/09\/esin-2.jpg\",\"width\":800,\"height\":460,\"caption\":\"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131\"},\"image\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#\/schema\/person\/42c8e616aab56b8622fa365ad63282ae\",\"name\":\"R\u0131dvan Konrat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b20c6c583be38ed4e76e32f69fccc676?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b20c6c583be38ed4e76e32f69fccc676?s=96&d=mm&r=g\",\"caption\":\"R\u0131dvan Konrat\"},\"sameAs\":[\"http:\/\/www.esin.av.tr\"],\"url\":\"https:\/\/www.esin.av.tr\/tr\/author\/rkonrat\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu\u2019nu Yay\u0131mlad\u0131","description":"Yeni geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (\u201cKurum\u201d) T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 (\u201cHTM\u201d) Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu\u2019nu (\u201c\u00d6n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/","og_locale":"tr_TR","og_type":"article","og_title":"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu\u2019nu Yay\u0131mlad\u0131","og_description":"Yeni geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (\u201cKurum\u201d) T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 (\u201cHTM\u201d) Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu\u2019nu (\u201c\u00d6n","og_url":"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/","og_site_name":"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131","article_published_time":"2023-04-04T07:39:30+00:00","author":"R\u0131dvan Konrat","twitter_card":"summary_large_image","twitter_misc":{"Written by":"R\u0131dvan Konrat","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/#article","isPartOf":{"@id":"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/"},"author":{"name":"R\u0131dvan Konrat","@id":"https:\/\/www.esin.av.tr\/tr\/#\/schema\/person\/42c8e616aab56b8622fa365ad63282ae"},"headline":"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu\u2019nu Yay\u0131mlad\u0131","datePublished":"2023-04-04T07:39:30+00:00","dateModified":"2023-04-04T07:39:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/"},"wordCount":2080,"publisher":{"@id":"https:\/\/www.esin.av.tr\/tr\/#organization"},"keywords":["Rekabet Hukuku"],"articleSection":["Hukuk B\u00fcltenleri"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/","url":"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/","name":"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu\u2019nu Yay\u0131mlad\u0131","isPartOf":{"@id":"https:\/\/www.esin.av.tr\/tr\/#website"},"datePublished":"2023-04-04T07:39:30+00:00","dateModified":"2023-04-04T07:39:30+00:00","description":"Yeni geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (\u201cKurum\u201d) T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 (\u201cHTM\u201d) Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu\u2019nu (\u201c\u00d6n","breadcrumb":{"@id":"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esin.av.tr\/tr\/2023\/04\/04\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-nihai-raporunu-yayimladi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esin.av.tr\/tr\/"},{"@type":"ListItem","position":2,"name":"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu\u2019nu Yay\u0131mlad\u0131"}]},{"@type":"WebSite","@id":"https:\/\/www.esin.av.tr\/tr\/#website","url":"https:\/\/www.esin.av.tr\/tr\/","name":"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131","description":"","publisher":{"@id":"https:\/\/www.esin.av.tr\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esin.av.tr\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.esin.av.tr\/tr\/#organization","name":"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131","url":"https:\/\/www.esin.av.tr\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.esin.av.tr\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/09\/esin-2.jpg","contentUrl":"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/09\/esin-2.jpg","width":800,"height":460,"caption":"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131"},"image":{"@id":"https:\/\/www.esin.av.tr\/tr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.esin.av.tr\/tr\/#\/schema\/person\/42c8e616aab56b8622fa365ad63282ae","name":"R\u0131dvan Konrat","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.esin.av.tr\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b20c6c583be38ed4e76e32f69fccc676?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b20c6c583be38ed4e76e32f69fccc676?s=96&d=mm&r=g","caption":"R\u0131dvan Konrat"},"sameAs":["http:\/\/www.esin.av.tr"],"url":"https:\/\/www.esin.av.tr\/tr\/author\/rkonrat\/"}]}},"_links":{"self":[{"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/25198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/comments?post=25198"}],"version-history":[{"count":1,"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/25198\/revisions"}],"predecessor-version":[{"id":25199,"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/25198\/revisions\/25199"}],"wp:attachment":[{"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/media?parent=25198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/categories?post=25198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/tags?post=25198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}