{"id":23198,"date":"2022-07-04T11:57:30","date_gmt":"2022-07-04T11:57:30","guid":{"rendered":"https:\/\/www.esin.av.tr\/?p=23198"},"modified":"2022-07-04T11:57:30","modified_gmt":"2022-07-04T11:57:30","slug":"elektronik-ticarette-yeni-donem-basliyor","status":"publish","type":"post","link":"https:\/\/www.esin.av.tr\/tr\/2022\/07\/04\/elektronik-ticarette-yeni-donem-basliyor\/","title":{"rendered":"Elektronik Ticarette Yeni D\u00f6nem Ba\u015fl\u0131yor!"},"content":{"rendered":"<p><strong>Yeni geli\u015fme<\/strong><\/p>\n<p>Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanunda De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Kanun Teklifi (&#8220;<strong>Kanun<\/strong>&#8220;) 1 Temmuz 2022&#8217;de T\u00fcrkiye B\u00fcy\u00fck Millet Meclisi&#8217;nde kabul edildi. Kanun, arac\u0131 hizmet sa\u011flay\u0131c\u0131lar ile hizmet sa\u011flay\u0131c\u0131lar i\u00e7in yeni y\u00fck\u00fcml\u00fcl\u00fckler getiriyor. Kanun h\u00fck\u00fcmlerinin b\u00fcy\u00fck bir k\u0131sm\u0131 1 Ocak 2023 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girecek. Kanun metnine <a href=\"https:\/\/urldefense.com\/v3\/__https:\/esinxchange.com\/collect\/click.aspx?u=aWRLMjYzU045OXRReFJqRkpyOFNhbnhFVlZMeE9QM2lVTU02d2x4enlSeGlIK0xjUFljdmhpTy9ySEV0b1BNRE8wZ3VZaWxoOVR0SVQ4S1RSK2o0OFhkUDBNVjhiamNF&amp;rh=ff0094218b66bc8e0f61cba65c4a8049b54e76e7__;!!Hj9Y_P0nvg!TPR4GTyTn42jCpmCRPyJlubshrg9pVEeDllPKU6IWTAMyJAzAOU6G5EvgnofX-ByGuw5aLtQ-0vQvFfOCC0dnPhATA$\">buradan <\/a>ula\u015fabilirsiniz.<\/p>\n<p><strong>De\u011fi\u015fikliklerin \u00d6zeti<\/strong><\/p>\n<p><strong>1.\u00a0Tan\u0131mlar<\/strong><\/p>\n<p>Kanun ile halihaz\u0131rdaki arac\u0131 hizmet sa\u011flay\u0131c\u0131 ve hizmet sa\u011flay\u0131c\u0131 tan\u0131mlar\u0131na ek olarak elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131 ve elektronik ticaret hizmet sa\u011flay\u0131c\u0131 tan\u0131mlar\u0131 belirlenmi\u015ftir. \u0130laveten, Kanun&#8217;da s\u0131k\u00e7a kullan\u0131lan net i\u015flem hacmi ve ekonomik b\u00fct\u00fcnl\u00fck tan\u0131mlar\u0131 ile elektronik ticaret pazar yeri ile elektronik ticaret ortam\u0131 tan\u0131mlar\u0131 yap\u0131lm\u0131\u015ft\u0131r.<\/p>\n<ul>\n<li><strong>Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131<\/strong>: &#8220;<em>elektronik ticaret pazar yerinde elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131n mal veya hizmetlerinin teminine y\u00f6nelik s\u00f6zle\u015fme yap\u0131lmas\u0131na ya da sipari\u015f verilmesine imk\u00e2n sa\u011flayan arac\u0131 hizmet sa\u011flay\u0131c\u0131<\/em>&#8221; olarak tan\u0131mlanm\u0131\u015ft\u0131r.<\/li>\n<li><strong>Elektronik ticaret hizmet sa\u011flay\u0131c\u0131<\/strong>: &#8220;<em>elektronik ticaret pazar yerinde ya da kendine ait elektronik ticaret ortam\u0131nda mal veya hizmetlerinin teminine y\u00f6nelik s\u00f6zle\u015fme yapan ya da sipari\u015f alan hizmet sa\u011flay\u0131c\u0131<\/em>&#8221; olarak tan\u0131mlanm\u0131\u015ft\u0131r. Bu tan\u0131m uyar\u0131nca elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar kendilerine ait elektronik ticaret ortam\u0131nda sat\u0131\u015f yapabilece\u011fi gibi, bir elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131ya ait pazar yerinde de sat\u0131\u015f yapabilecektir.<\/li>\n<li><strong>Elektronik ticaret ortam\u0131<\/strong>: &#8220;<em>elektronik ticaret faaliyetinde bulunulan internet sitesi, mobil site veya mobil uygulama gibi platformlar<\/em>&#8221; olarak tan\u0131mlanm\u0131\u015ft\u0131r. Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131larla birlikte, elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131n da hizmetlerini y\u00fcr\u00fctt\u00fc\u011f\u00fc t\u00fcm ortamlar elektronik ticaret ortam\u0131 say\u0131labilecektir.<\/li>\n<li><strong>Elektronik ticaret pazar yeri<\/strong>: &#8220;<em>elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131n\u0131n arac\u0131l\u0131k hizmetlerini sundu\u011fu elektronik ticaret ortam\u0131<\/em>&#8221; olarak tan\u0131mlanm\u0131\u015ft\u0131r. Bu kapsamda elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n hizmetlerini sundu\u011fu platformlar\u0131 kapsamaktad\u0131r.<\/li>\n<li><strong>Net i\u015flem hacmi<\/strong>: &#8220;<em>\u0130ptal ve iadeler hari\u00e7 olmak \u00fczere, elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131 i\u00e7in arac\u0131l\u0131k hizmeti sundu\u011fu elektronik ticaret pazar yerleri, elektronik ticaret hizmet sa\u011flay\u0131c\u0131 i\u00e7in ise elektronik ticaret pazar yeri niteli\u011fini haiz olmayan kendine ait elektronik ticaret ortamlar\u0131 \u00fczerinden belirli bir d\u00f6nemde yap\u0131lan s\u00f6zle\u015fme ve verilen sipari\u015fler i\u00e7in d\u00fczenlenmesi gereken nihai fatura veya fatura yerine ge\u00e7en belge de\u011ferleri toplam\u0131<\/em>&#8221; olarak tan\u0131mlanm\u0131\u015ft\u0131r. Net i\u015flem hacmi Kanun&#8217;daki y\u00fck\u00fcml\u00fcl\u00fckler belirlenirken s\u0131k\u00e7a kullan\u0131lan bir tan\u0131md\u0131r. Bu kapsamda k\u0131saca a\u00e7\u0131klamak gerekirse (madde gerek\u00e7esinde de belirtildi\u011fi \u015fekilde) net i\u015flem hacmi nihai fatura veya fatura yerine ge\u00e7en belge de\u011ferlerinin t\u00fcm vergi, fon, har\u00e7 ve benzeri d\u00e2hil toplam\u0131n\u0131 i\u00e7ermektedir. Birden fazla pazar yeri olan elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar ile birden fazla ortam\u0131 bulunan hizmet sa\u011flay\u0131c\u0131lar\u0131n net i\u015flem hacimleri belirlenirken t\u00fcm pazar yeri ve ortamlar dikkate al\u0131nacakt\u0131r.<\/li>\n<li><strong>Ekonomik b\u00fct\u00fcnl\u00fck: &#8220;<\/strong><em>bir ki\u015finin, bir ticaret \u015firketinin do\u011frudan veya dolayl\u0131 olarak paylar\u0131n\u0131n en az y\u00fczde yirmi be\u015fine ya da oy haklar\u0131n\u0131n \u00e7o\u011funlu\u011funa veya onu y\u00f6netebilecek kararlan alabilecek pay\u0131na sahip olmas\u0131n\u0131, \u015firket s\u00f6zle\u015fmesi uyar\u0131nca y\u00f6netim organ\u0131nda karar alabilecek \u00e7o\u011funlu\u011fu olu\u015fturan say\u0131da \u00fcyeyi se\u00e7me hakk\u0131n\u0131 haiz olmas\u0131n\u0131, kendi oy haklar\u0131n\u0131n yan\u0131nda bir s\u00f6zle\u015fmeye dayanarak tek ba\u015f\u0131na veya di\u011fer pay sahipleriyle birlikte oy haklar\u0131n\u0131n \u00e7o\u011funlu\u011funu olu\u015fturmas\u0131n\u0131, bir ticaret \u015firketini s\u00f6zle\u015fmeye ba\u011fl\u0131 olarak h\u00e2kimiyeti alt\u0131nda bulundurmas\u0131n\u0131 veya bu hallere ba\u011fl\u0131 olarak bu ki\u015fiyle ba\u011flant\u0131l\u0131 t\u00fcm ticaret \u015firketleri ve bu ki\u015fiye ait i\u015fletmeler aras\u0131ndaki ili\u015fkiyi ya da pay sahibi olup olmad\u0131klar\u0131na bak\u0131lmaks\u0131z\u0131n birden fazla ticaret \u015firketinin ayn\u0131 ki\u015fi veya ki\u015filer taraf\u0131ndan y\u00f6netilmesi<\/em>&#8221; olarak tan\u0131mlanm\u0131\u015ft\u0131r. Ekonomik b\u00fct\u00fcnl\u00fck tan\u0131m\u0131 \u00f6zellikle elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lara getirilen a\u015fa\u011f\u0131da yer verdi\u011fimiz y\u00fck\u00fcml\u00fcl\u00fckler bak\u0131m\u0131ndan dikkate al\u0131nmaktad\u0131r. Tan\u0131m ile hem yatay hem de dikey kontrol ili\u015fkilerinin kapsanmas\u0131 hedeflenmi\u015ftir. Ayr\u0131ca, tan\u0131mda \u015firketlerin pay sahipli\u011finden ba\u011f\u0131ms\u0131z olarak ayn\u0131 ki\u015filer taraf\u0131ndan y\u00f6netilip y\u00f6netilmedi\u011fi de dikkate al\u0131nmaktad\u0131r. Gerek\u00e7ede verilen \u00f6rnek uyar\u0131nca, (X) ki\u015fisinin tamamen farkl\u0131 konularda faaliyet g\u00f6steren farkl\u0131 t\u00fczel ki\u015filiklere sahip (A) ve (B) \u015firketlerinin tek y\u00f6netim kurulu \u00fcyesi olmas\u0131 halinde s\u00f6z konusu \u015firketler ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde kabul edilmektedir. Bu belirleme yap\u0131l\u0131rken ki\u015filerin y\u00f6netim organ\u0131nda karar alabilecek \u00e7o\u011funlu\u011fu sa\u011flayacak say\u0131da olup olmad\u0131\u011f\u0131 veya bu ki\u015fi veya ki\u015filerin murahhas \u00fcye ya da m\u00fcd\u00fcr olarak belirlenip belirlenmedi\u011fi dikkate al\u0131nmal\u0131d\u0131r. S\u00f6z konusu \u015firketlerin ayn\u0131 ki\u015filerce y\u00f6netildi\u011fi sonucu do\u011fuyorsa, ekonomik b\u00fct\u00fcnl\u00fck oldu\u011fu kabul edilecektir.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong>Ticaret Bakanl\u0131\u011f\u0131&#8217;n\u0131n (&#8220;Bakanl\u0131k&#8221;) Yetkisi <\/strong>\n<p>Kanun&#8217;un 5. maddesi uyar\u0131nca Bakanl\u0131k, \u015firketlere yapaca\u011f\u0131 denetim s\u0131ras\u0131nda \u00f6zel uzmanl\u0131k veya teknik bilgi gerektiren durumlarda bilirki\u015fi g\u00f6revlendirmeye yetkili k\u0131l\u0131nm\u0131\u015ft\u0131r. Bu h\u00fck\u00fcm \u0131\u015f\u0131\u011f\u0131nda, Bakanl\u0131k&#8217;\u0131n \u015firketlerin algoritmalar\u0131 da dahil olmak \u00fczere, teknik birtak\u0131m konularda da denetleme yapma imkan\u0131 getirilmi\u015ftir.<\/p>\n<p>\u0130laveten, elektronik ticari ileti g\u00f6nderimine ili\u015fkin s\u00fcre\u00e7lerde denetimleri art\u0131rmak ve elektronik ticari ileti g\u00f6nderenleri tespit etmek i\u00e7in Bakanl\u0131k&#8217;\u0131n Bilgi Teknolojileri ve \u0130leti\u015fim Kurumu&#8217;ndan ileti g\u00f6nderenlere ili\u015fkin bilgi almas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131l\u0131nm\u0131\u015ft\u0131r. \u0130lerleyen zamanlarda elektronik ticari ileti g\u00f6nderimi konusundaki denetimlerin ve incelemelerin artmas\u0131 s\u00f6z konusu olabilecektir.<\/p>\n<p>Arac\u0131 hizmet sa\u011flay\u0131c\u0131 ve hizmet sa\u011flay\u0131c\u0131lar\u0131n Kanun kapsam\u0131ndaki kay\u0131tlar\u0131n\u0131 saklama y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc \u00fc\u00e7 y\u0131ldan on y\u0131la \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131r.<\/p>\n<p><strong>3.\u00a0Y\u00fck\u00fcml\u00fcl\u00fckler<\/strong><\/p>\n<p><strong>Elektronik Ticaret Arac\u0131 Hizmet Sa\u011flay\u0131c\u0131lara \u0130li\u015fkin Y\u00fck\u00fcml\u00fckler<\/strong><\/p>\n<p>Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n y\u00fck\u00fcml\u00fcl\u00fckleri net i\u015flem hacimlerine g\u00f6re kademeli olarak belirlenmi\u015ftir. Bu kapsamda y\u00fck\u00fcml\u00fcl\u00fckler <strong>(i)<\/strong> t\u00fcm elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lara uygulanan y\u00fck\u00fcml\u00fcl\u00fckler, <strong>(ii)<\/strong> bir takvim y\u0131l\u0131ndaki net i\u015flem hacmi <u>on milyar T\u00fcrk Liras\u0131n\u0131n \u00fczerinde<\/u> olan elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lara uygulanan y\u00fck\u00fcml\u00fcl\u00fckler, <strong>(iii)<\/strong> bir takvim y\u0131l\u0131ndaki net i\u015flem hacmi<u> otuz milyar T\u00fcrk Liras\u0131n\u0131n ve iptal ve iadeler hari\u00e7 i\u015flem say\u0131s\u0131 y\u00fcz bin adedin \u00fczerinde<\/u> olan elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lara uygulanan y\u00fck\u00fcml\u00fcl\u00fckler ve <strong>(iv)<\/strong> Bir takvim y\u0131l\u0131ndaki net i\u015flem hacmi <u>altm\u0131\u015f milyar T\u00fcrk Liras\u0131n\u0131n ve iptal ve iadeler hari\u00e7 i\u015flem say\u0131s\u0131 y\u00fcz bin adedin \u00fczerinde<\/u> olan elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lara uygulanan y\u00fck\u00fcml\u00fcl\u00fckler olmak \u00fczere d\u00f6rde ayr\u0131lmaktad\u0131r.<\/li>\n<\/ol>\n<p><strong>T\u00fcm elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131na uygulanan y\u00fck\u00fcml\u00fcl\u00fckler<\/strong><\/p>\n<p>&nbsp;<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"74%\"><strong>Y\u00fck\u00fcml\u00fcl\u00fck<\/strong><\/td>\n<td width=\"25%\"><strong>Yapt\u0131r\u0131m<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Hukuka ayk\u0131r\u0131 i\u00e7eriklerin yay\u0131mdan kald\u0131r\u0131lmas\u0131: <\/strong>6563 say\u0131l\u0131 Kanun&#8217;un 9. maddesi uyar\u0131nca arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n hizmet sa\u011flay\u0131c\u0131lar taraf\u0131ndan sa\u011flanan i\u00e7eriklerdeki hukuka ayk\u0131r\u0131l\u0131klardan sorumlu olmad\u0131\u011f\u0131 h\u00fck\u00fcm alt\u0131na al\u0131nm\u0131\u015ft\u0131r. <u>Bu sorumsuzluk elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131 olup olmad\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n t\u00fcm arac\u0131 hizmet sa\u011flay\u0131c\u0131lar i\u00e7in ge\u00e7erlidir.<\/u> Ancak, elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n\u0131n elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131 taraf\u0131ndan sa\u011flanan i\u00e7eriklerin hukuka ayk\u0131r\u0131 oldu\u011fundan haberdar olmas\u0131 halinde i\u00e7erikleri derhal yay\u0131mdan kald\u0131rmas\u0131 ve yetkili kamu kurum ve kurulu\u015flar\u0131na bilgi vermesi gerekmektedir. Burada elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131 taraf\u0131ndan aktif bir &#8220;monitoring&#8221; yap\u0131lmas\u0131 gerekip gerekmedi\u011fi net de\u011fildir.<\/p>\n<p>Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131 ayr\u0131ca hak sahibinin, fikri ve s\u0131nai m\u00fclkiyet hakk\u0131 ihlaline dair bilgi ve belgeye dayanan \u015fik\u00e2yeti \u00fczerine, elektronik ticaret hizmet sa\u011flay\u0131c\u0131n\u0131n \u015fik\u00e2yete konu \u00fcr\u00fcn\u00fcn\u00fc yay\u0131mdan kald\u0131rarak durumu kendisine ve hak sahibine bildirmekle; ancak, \u015fik\u00e2yetin aksini g\u00f6steren bilgi ve belgeye dayanan itiraz \u00fczerine \u015fik\u00e2yete konu \u00fcr\u00fcn\u00fc yeniden yay\u0131mlamakla y\u00fck\u00fcml\u00fcd\u00fcr.<\/td>\n<td width=\"25%\">Her bir ayk\u0131r\u0131l\u0131k i\u00e7in on bin T\u00fcrk liras\u0131 ila y\u00fcz bin T\u00fcrk liras\u0131 idari para cezas\u0131<\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Kendi markalar\u0131n\u0131 sat\u0131\u015fa sunmama:<\/strong> Ek Madde 2\/1(a) uyar\u0131nca elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar arac\u0131l\u0131k hizmeti sundu\u011fu elektronik ticaret pazar yerlerinde kendisinin veya ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulundu\u011fu ki\u015filerin markas\u0131n\u0131 ta\u015f\u0131yan ya da marka kullan\u0131m hakk\u0131n\u0131 haiz oldu\u011fu mallar\u0131 sat\u0131\u015fa sunamayacak veya bu mallar\u0131n sat\u0131\u015f\u0131na arac\u0131l\u0131k edemeyecektir. Bu mallar\u0131n, farkl\u0131 elektronik ticaret ortam\u0131nda sat\u0131\u015fa sunulmas\u0131 halinde bu ortamlar aras\u0131nda eri\u015fim imk\u00e2n\u0131 sunulmas\u0131 ve birbirinin tan\u0131t\u0131m\u0131n\u0131n yap\u0131lmas\u0131 da yasaklanm\u0131\u015ft\u0131r.<\/p>\n<p>Bu h\u00fck\u00fcmle, elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n kendi markalar\u0131n\u0131n kendi pazar yerlerinde sat\u0131\u015f\u0131n\u0131n yap\u0131lmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmektedir. H\u00fckm\u00fcn istisnas\u0131, toplam sat\u0131\u015f has\u0131lat\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131 elektronik ticaret d\u0131\u015f\u0131ndaki sat\u0131\u015flardan elde eden ki\u015filerin markas\u0131n\u0131 ta\u015f\u0131yan veya marka kullan\u0131m hakk\u0131n\u0131 haiz oldu\u011fu mallar\u0131n sat\u0131\u015f\u0131d\u0131r.<\/td>\n<td width=\"25%\">Ayk\u0131r\u0131l\u0131\u011f\u0131n ger\u00e7ekle\u015fti\u011fi tarihten bir \u00f6nceki takvim y\u0131l\u0131na ait net sat\u0131\u015f tutar\u0131n\u0131n y\u00fczde be\u015fi oran\u0131nda idari para cezas\u0131<\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131n bilgilerini sunma ve do\u011frulama<\/strong>:\u00a0 Ek Madde 2\/1(b) uyar\u0131nca elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar, elektronik ticaret hizmet sa\u011flay\u0131c\u0131n\u0131n Vergi Usul Kanunu kapsam\u0131nda d\u00fczenlemesi gereken belgelerdeki bilgilere, sat\u0131\u015f\u0131n yap\u0131ld\u0131\u011f\u0131 elektronik ticaret pazar yerinde yer verebilmesine imk\u00e2n sa\u011flamakla ve Ek Madde 2\/1(\u00e7) uyar\u0131nca elektronik ticaret hizmet sa\u011flay\u0131c\u0131n\u0131n tan\u0131t\u0131c\u0131 bilgilerini, kendisinden temin etti\u011fi belgeler \u00fczerinden veya ilgili kurumlar\u0131n eri\u015fime a\u00e7\u0131k elektronik sistemlerinden do\u011frulamakla y\u00fck\u00fcml\u00fcd\u00fcr.<\/td>\n<td width=\"25%\">Ek Madde 2\/1(b)&#8217;ye ayk\u0131r\u0131l\u0131k halinde y\u00fcz bin T\u00fcrk liras\u0131ndan az olmamak \u00fczere, ayk\u0131r\u0131l\u0131\u011f\u0131n ger\u00e7ekle\u015fti\u011fi tarihten bir \u00f6nceki takvim y\u0131l\u0131na ait net sat\u0131\u015f tutar\u0131n\u0131n on binde be\u015fi oran\u0131nda idari para cezas\u0131<\/p>\n<p>Ek madde 2\/1(\u00e7)&#8217;ye ayk\u0131r\u0131l\u0131k halinde her bir ayk\u0131r\u0131l\u0131k i\u00e7in on bin T\u00fcrk liras\u0131 idari para cezas\u0131<\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131n markalar\u0131n\u0131n tan\u0131t\u0131m ama\u00e7l\u0131 kullan\u0131lmamas\u0131:<\/strong> Ek Madde 2\/1(c) uyar\u0131nca elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131 veya elektronik ticaret hizmet sa\u011flay\u0131c\u0131n\u0131n yaz\u0131l\u0131 \u015fekilde ya da elektronik ortamda \u00f6nceden olumlu irade beyan\u0131n\u0131 almadan bunlar\u0131n ETB\u0130S&#8217;e kay\u0131tl\u0131 alan adlar\u0131n\u0131n ana unsurunu olu\u015fturan tescilli markalar\u0131n\u0131 kullanarak \u00e7evrimi\u00e7i arama motorlar\u0131nda pazarlama ve tan\u0131t\u0131m faaliyetinde bulunmamakla y\u00fck\u00fcml\u00fcd\u00fcr. Bu h\u00fck\u00fcm ile elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n, elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131n bilgisi olmadan isimleri veya markalar\u0131 kullan\u0131larak arama motorlar\u0131nda kendilerini \u00f6ne \u00e7\u0131karmas\u0131n\u0131n ve ilgili hizmet sa\u011flay\u0131c\u0131n\u0131n kendi elektronik ticaret ortamlar\u0131na olan trafi\u011fin azalmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7meye \u00e7al\u0131\u015f\u0131lmaktad\u0131r.<\/td>\n<td width=\"25%\">Her bir ayk\u0131r\u0131l\u0131k i\u00e7in on bin T\u00fcrk liras\u0131 ila y\u00fcz bin T\u00fcrk liras\u0131 idari para cezas\u0131<\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Elektronik ticarette haks\u0131z ticari uygulamada bulunmama: <\/strong>Ek Madde 1 ile elektronik ticarette haks\u0131z ticari uygulamada bulunulmas\u0131 yasaklanm\u0131\u015ft\u0131r. Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131n\u0131n, arac\u0131l\u0131k hizmeti sundu\u011fu elektronik ticaret hizmet sa\u011flay\u0131c\u0131n\u0131n ticari faaliyetlerini \u00f6nemli \u00f6l\u00e7\u00fcde bozan, makul karar verme yetene\u011fini azaltan veya belirli bir karar\u0131 almaya zorlayarak normal \u015fartlarda taraf olmayaca\u011f\u0131 bir ticari ili\u015fkinin taraf\u0131 olmas\u0131na sebep olan uygulamalar haks\u0131z ticari uygulama olarak tan\u0131mlanm\u0131\u015ft\u0131r. \u0130lgili maddede ayr\u0131ca haks\u0131z ticari uygulama te\u015fkil eden baz\u0131 durumlar say\u0131lm\u0131\u015ft\u0131r. \u00d6rne\u011fin, ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulunulan kargo \u015firketinden hizmet almaya zorlama bu kapsamda de\u011ferlendirilmi\u015ftir.<\/td>\n<td width=\"25%\">Haks\u0131z uygulamada bulunulan durumlar ve elektronik ticaret hizmet sa\u011flay\u0131c\u0131s\u0131 ba\u015f\u0131na olmak \u00fczere her bir uygulama \u00f6zelinde idari para cezas\u0131 \u00f6ng\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Bir takvim y\u0131l\u0131ndaki net i\u015flem hacmi on milyar T\u00fcrk liras\u0131n\u0131n \u00fczerinde olan elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lara uygulanan ilave y\u00fck\u00fcml\u00fcl\u00fckler<\/strong><\/p>\n<p>&nbsp;<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"74%\"><strong>Y\u00fck\u00fcml\u00fcl\u00fck<\/strong><\/td>\n<td width=\"25%\"><strong>Yapt\u0131r\u0131m<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Elektronik ticaret lisans\u0131 alma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc: <\/strong>Bir takvim y\u0131l\u0131ndaki net i\u015flem hacmi on milyar T\u00fcrk Liras\u0131n\u0131n ve <u>iptal ve iadeler hari\u00e7 i\u015flem say\u0131s\u0131 y\u00fcz bin adedin \u00fczerinde olan elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131<\/u>, faaliyetine devam edebilmek i\u00e7in Bakanl\u0131k&#8217;tan lisans almak ve lisans\u0131n\u0131 yenilemek zorundad\u0131r (e\u015fi\u011fin a\u015f\u0131l\u0131p a\u015f\u0131lmad\u0131\u011f\u0131na ili\u015fkin de\u011ferlendirme yap\u0131l\u0131rken ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulunan elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n net i\u015flem hacimleri ve i\u015flem say\u0131lar\u0131 dikkate al\u0131nmaktad\u0131r).<\/p>\n<p>Lisans \u00fccretinin hesaplanmas\u0131*:<br \/>\nElektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131n\u0131n bir takvim y\u0131l\u0131nda ger\u00e7ekle\u015fen net i\u015flem hacminin;<\/p>\n<ul>\n<li>10 milyar TL &#8211; 20 milyar TL aras\u0131nda olmas\u0131 halinde 10 milyar T\u00fcrk liras\u0131n\u0131 a\u015fan k\u0131sm\u0131n\u0131n on binde \u00fc\u00e7\u00fc,<\/li>\n<li>20 milyar TL &#8211; 30 Milyar TL aras\u0131nda olmas\u0131 halinde \u00fcstteki tutara ilave olarak, 20 milyar T\u00fcrk liras\u0131n\u0131 a\u015fan k\u0131sm\u0131n binde be\u015fi,<\/li>\n<li>30 milyar TL &#8211; 40 milyar TL aras\u0131nda olmas\u0131 halinde \u00fcstteki tutarlara ilave olarak, 30 Milyar TL&#8217;yi a\u015fan k\u0131sm\u0131n\u0131n y\u00fczde biri,<\/li>\n<li>40 milyar TL &#8211; 50 milyar TL aras\u0131nda olmas\u0131 halinde \u00fcstteki tutarlara ilave olarak, 40 milyar TL&#8217;yi a\u015fan k\u0131sm\u0131n\u0131n y\u00fczde be\u015fi,<\/li>\n<li>50 milyar TL &#8211; 55 milyar TL aras\u0131nda olmas\u0131 halinde \u00fcstteki tutarlara ilave olarak, 50 milyar TL&#8217;yi a\u015fan k\u0131sm\u0131n\u0131n y\u00fczde onu,<\/li>\n<li>55 milyar TL &#8211; 60 milyar TL aras\u0131nda olmas\u0131 halinde \u00fcstteki tutarlara ilave olarak, 55 milyar TL&#8217;yi a\u015fan k\u0131sm\u0131n\u0131n y\u00fczde on be\u015fi,<\/li>\n<li>60 milyar TL &#8211; 65 milyar TL aras\u0131nda olmas\u0131 halinde \u00fcstteki tutarlara ilave olarak, 60 milyar TL&#8217;yi a\u015fan k\u0131sm\u0131n\u0131n y\u00fczde yirmisi,<\/li>\n<li>65 milyar TL&#8217;nin \u00fczerinde olmas\u0131 halinde \u00fcstteki tutarlara ilave olarak, 65 milyar TL&#8217;yi a\u015fan k\u0131sm\u0131n\u0131n y\u00fczde yirmi be\u015fi<\/li>\n<\/ul>\n<p><strong>*<\/strong><em>hesaplamalarda yurt d\u0131\u015f\u0131na yap\u0131lan sat\u0131\u015flar dikkate al\u0131nmaz.<\/em><\/td>\n<td width=\"25%\">Ek Madde 4\/1 uyar\u0131nca lisans alma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcne ayk\u0131r\u0131l\u0131k halinde on milyon T\u00fcrk liras\u0131 idari para cezas\u0131 uygulan\u0131r ve ayk\u0131r\u0131l\u0131\u011f\u0131n kald\u0131r\u0131lmas\u0131 i\u00e7in s\u00fcre verilir. Uyulmamas\u0131 halinde kademeli olarak cezalar artt\u0131r\u0131l\u0131r ve uyar\u0131lara ra\u011fmen ayk\u0131r\u0131l\u0131\u011f\u0131n giderilmemesi halinde Bakanl\u0131k internet sitesine eri\u015fim engellemesi karar\u0131 verebilir. Eri\u015fim engellemesi karar\u0131na kar\u015f\u0131 sulh ceza hakimli\u011finde itiraz edilebilir. Sulh ceza hakimli\u011fi kararlar\u0131na Ceza Muhakemeleri Kanununda \u00f6ng\u00f6r\u00fclen prosed\u00fcr ile itiraz edilebilir.<\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Verilerin kullan\u0131m\u0131na ili\u015fkin s\u0131n\u0131rland\u0131rmalar<\/strong>: Ek Madde 2\/2(a) uyar\u0131nca elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar; elektronik ticaret hizmet sa\u011flay\u0131c\u0131 ve al\u0131c\u0131dan elde etti\u011fi verileri, yaln\u0131zca arac\u0131l\u0131k hizmetlerinin sunulmas\u0131 amac\u0131yla kullanmakla y\u00fck\u00fcml\u00fcd\u00fcr ve s\u00f6z konusu verileri arac\u0131l\u0131k hizmeti sundu\u011fu elektronik ticaret pazar yerlerinde veya di\u011fer elektronik ticaret ortamlar\u0131nda elektronik ticaret hizmet sa\u011flay\u0131c\u0131larla rekabet etmek i\u00e7in kullanamaz. Ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulunulan di\u011fer ki\u015filer de bu de\u011ferlendirmeye tabidir.<\/p>\n<p>Ek Madde 2\/2(b) uyar\u0131nca elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar; elektronik ticaret hizmet sa\u011flay\u0131c\u0131n\u0131n sat\u0131\u015flar\u0131 dolay\u0131s\u0131yla elde etti\u011fi verileri bedelsiz ta\u015f\u0131mas\u0131na ve bu veriler ile bunlardan elde etti\u011fi i\u015flenmi\u015f verilere bedelsiz ve etkin \u015fekilde eri\u015fim sa\u011flamas\u0131na teknik imk\u00e2n sunmakla y\u00fck\u00fcml\u00fcd\u00fcr.<\/td>\n<td width=\"25%\">Ek Madde 2\/2(a)&#8217;ya ayk\u0131r\u0131l\u0131k halinde ayk\u0131r\u0131l\u0131\u011f\u0131n ger\u00e7ekle\u015fti\u011fi tarihten bir \u00f6nceki takvim y\u0131lma ait net sat\u0131\u015f tutar\u0131n\u0131n y\u00fczde onuna kadar idari para cezas\u0131<\/p>\n<p>Ek Madde 2\/2(b)&#8217;ye ayk\u0131r\u0131l\u0131k halinde her bir elektronik ticaret hizmet sa\u011flay\u0131c\u0131 i\u00e7in be\u015f y\u00fcz bin T\u00fcrk liras\u0131 idari para cezas\u0131<\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Ortamlar aras\u0131 ge\u00e7i\u015f sa\u011flamama:<\/strong> Ek Madde 2\/2(c) uyar\u0131nca elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar kendine ait elektronik ticaret ortamlar\u0131 aras\u0131nda eri\u015fim imk\u00e2n\u0131 sunamaz ve bu ortamlarda birbirinin tan\u0131t\u0131m\u0131n\u0131 yapamaz. Bu y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn kapsam\u0131na net i\u015flem hacmine dahil edilen elektronik ticaret ortamlar\u0131 aras\u0131ndaki ge\u00e7i\u015fler dahil de\u011fildir. Ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulunulan di\u011fer ki\u015filer de bu de\u011ferlendirmeye tabidir.<\/td>\n<td width=\"25%\">Ek Madde 2\/2(c)&#8217;ye ayk\u0131r\u0131l\u0131k halinde on milyon T\u00fcrk liras\u0131 idari para cezas\u0131<\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Pay de\u011fi\u015fikliklerini bildirme:<\/strong> Ek Madde 2\/2(\u00e7) ve (d) uyar\u0131nca elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar, borsada kayden izlenen paylar\u0131 hari\u00e7 olmak \u00fczere, \u015firket ortaklar\u0131n\u0131n y\u00fczde be\u015f ve katlar\u0131na ula\u015fan pay devir veya edinimlerini, bu oranlara ula\u015f\u0131lmas\u0131n\u0131 sa\u011flayan devrin veya edinimin pay defterine i\u015flendi\u011fi tarihten itibaren bir ay i\u00e7inde Bakanl\u0131k&#8217;a bildirmekle y\u00fck\u00fcml\u00fcd\u00fcr. Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar \u015firket kurmas\u0131, kurulmu\u015f \u015firketin paylar\u0131n\u0131 devralmas\u0131 veya bu paylar\u0131 devretmesi halinde; kurulu\u015fta kurulu\u015fun ticaret siciline tescilinden, devirde ise devrin pay defterine i\u015flendi\u011fi tarihten itibaren bir ay i\u00e7inde bu i\u015flemleri Bakanl\u0131k&#8217;a bildirmekle y\u00fck\u00fcml\u00fcd\u00fcr.<\/td>\n<td width=\"25%\">Ek Madde 2\/2(\u00e7) ve (d)&#8217;ye ayk\u0131r\u0131l\u0131k halinde s\u00fcresi i\u00e7inde<br \/>\nyap\u0131lmayan her bir bildirim i\u00e7in bir milyon T\u00fcrk liras\u0131 idari para cezas\u0131<\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Raporlar\u0131n\u0131n Bakanl\u0131k&#8217;a sunulmas\u0131:<\/strong> Ek Madde 2\/2(e) uyar\u0131nca elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar ba\u011f\u0131ms\u0131z denetim kurulu\u015funca haz\u0131rlanan raporlar\u0131 Bakanl\u0131k&#8217;a g\u00f6ndermekle y\u00fck\u00fcml\u00fcd\u00fcr. Raporda elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131n\u0131n faaliyetleri, y\u00f6netim ve organizasyon yap\u0131s\u0131, mevcut pay sahipleri ve bunlar\u0131n pay oranlar\u0131 ile i\u015ftirakleri ve i\u015ftirakleri nezdindeki pay oranlar\u0131, ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulundu\u011fu ki\u015fi bilgileri, finansal tablolar\u0131 ve finansal durumu ve Kanun&#8217;daki belirli y\u00fck\u00fcml\u00fcl\u00fcklere uyumu bulunmal\u0131d\u0131r.<\/p>\n<p>Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131 ayr\u0131ca Ek Madde 2\/2(f) uyar\u0131nca elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131n i\u00e7erikleri ile ilgili mevzuata ayk\u0131r\u0131 hususlar\u0131n tespitine y\u00f6nelik i\u015flemleri ve bunun neticesinde tespit edilen ayk\u0131r\u0131l\u0131klar\u0131 i\u00e7eren raporu da Bakanl\u0131k&#8217;a sunmakla y\u00fck\u00fcml\u00fcd\u00fcr.<\/td>\n<td width=\"25%\">Ek Madde 2\/2(e)&#8217;ye ayk\u0131r\u0131l\u0131k halinde bir milyon T\u00fcrk liras\u0131 idari para cezas\u0131<\/p>\n<p>Ek Madde 2\/2(f)&#8217;ye ayk\u0131r\u0131l\u0131k halinde y\u00fcz bin T\u00fcrk liras\u0131ndan az olmamak \u00fczere, ayk\u0131r\u0131l\u0131\u011f\u0131n ger\u00e7ekle\u015fti\u011fi tarihten bir \u00f6nceki takvim y\u0131l\u0131na ait net sat\u0131\u015f tutar\u0131n\u0131n on binde be\u015fi oran\u0131nda idari para cezas\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Bir takvim y\u0131l\u0131ndaki net i\u015flem hacmi otuz milyar T\u00fcrk liras\u0131n\u0131n ve iptal ve iadeler hari\u00e7 i\u015flem say\u0131s\u0131 y\u00fcz bin adedin \u00fczerinde olan elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lara uygulanan ilave y\u00fck\u00fcml\u00fcl\u00fckler<\/strong><\/p>\n<p>&nbsp;<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"74%\"><strong>Y\u00fck\u00fcml\u00fcl\u00fck<\/strong><\/td>\n<td width=\"25%\"><strong>Yapt\u0131r\u0131m<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Reklam ve promosyon harcama s\u0131n\u0131rland\u0131rmalar\u0131: <\/strong>Ek Madde 2\/3(a) ve (b) uyar\u0131nca reklam ve kampanya\/promosyon harcamalar\u0131 i\u00e7in belirli s\u0131n\u0131rlar \u00f6ng\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Bu kapsamda elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar net i\u015flem hacminin ayn\u0131 takvim y\u0131l\u0131na ili\u015fkin on iki ayl\u0131k ortalama T\u00fcketici Fiyat Endeksi de\u011fi\u015fim oram uygulanm\u0131\u015f tutar\u0131n:<\/p>\n<ul>\n<li>30 milyar TL&#8217;lik k\u0131sm\u0131 i\u00e7in y\u00fczde 2<\/li>\n<li>30 milyar TL&#8217;nin \u00fcst\u00fcndeki k\u0131s\u0131m i\u00e7in binde 3<\/li>\n<\/ul>\n<p>oran\u0131nda reklam, promosyon, \u00f6d\u00fcl, puan, kupon, hediye \u00e7eki ve benzeri imkanlar i\u00e7in harcamas\u0131 yapabilir.<\/p>\n<p>Reklam harcamalar\u0131 i\u00e7in belirlenen b\u00fct\u00e7e ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulunulan elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131 ve elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131n reklam ve di\u011fer promosyon harcamalar\u0131n\u0131n s\u0131n\u0131r\u0131n\u0131 olu\u015fturmaktad\u0131r. Bu b\u00fct\u00e7e bir takvim y\u0131l\u0131nda \u00fc\u00e7er ayl\u0131k d\u00f6nemlerde en fazla 1\/4 oran\u0131nda kullan\u0131labilir.<\/p>\n<p>Promosyon ve benzeri imkanlara ili\u015fkin harcama b\u00fct\u00e7esi ise reklam harcamalar\u0131na benzer \u015fekilde elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131 ve ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulundu\u011fu ki\u015filer taraf\u0131ndan elektronik ticaret pazar yerindeki al\u0131c\u0131 ve elektronik ticaret hizmet sa\u011flay\u0131c\u0131lara yap\u0131labilecek toplam indirim b\u00fct\u00e7esini olu\u015fturmaktad\u0131r ve bu b\u00fct\u00e7e bir takvim y\u0131l\u0131nda \u00fc\u00e7er ayl\u0131k d\u00f6nemlerde en fazla 1\/4 oran\u0131nda kullan\u0131labilmektedir.<\/td>\n<td width=\"25%\">Ek Madde 2\/3(a) ve (b)&#8217;ye ayk\u0131r\u0131l\u0131k halinde an\u0131lan h\u00fck\u00fcmlere g\u00f6re belirlenen \u00fcst s\u0131n\u0131r\u0131n y\u00fczde onundan az olmamak kayd\u0131yla s\u0131n\u0131r\u0131 a\u015fan tutar\u0131n on kat\u0131 tutar\u0131nda idari para cezas\u0131<\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Elektronik ticaret hizmet sa\u011flay\u0131c\u0131n\u0131n faaliyetlerini k\u0131s\u0131tlamama:<\/strong> Ek Madde 2\/3(c) uyar\u0131nca elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar, elektronik ticaret hizmet sa\u011flay\u0131c\u0131n\u0131n ticari ili\u015fkilerini, alternatif kanallardan ayn\u0131 ya da farkl\u0131 fiyattan mal veya hizmet sunmas\u0131n\u0131 ya da reklam yapmas\u0131n\u0131 k\u0131s\u0131tlayamaz, herhangi bir ki\u015fiden mal veya hizmet teminine zorlayamaz ve bunlara imkan sa\u011flayan h\u00fck\u00fcmlere arac\u0131l\u0131k s\u00f6zle\u015fmelerinde yer veremez.<\/td>\n<td width=\"25%\">Ek Madde 2\/3(c) uyar\u0131nca haks\u0131z uygulamada bulunulan her bir elektronik ticaret hizmet sa\u011flay\u0131c\u0131 i\u00e7in iki y\u00fcz elli bin T\u00fcrk liras\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Bir takvim y\u0131l\u0131ndaki net i\u015flem hacmi altm\u0131\u015f milyar T\u00fcrk liras\u0131n\u0131n ve iptal ve iadeler hari\u00e7 i\u015flem say\u0131s\u0131 y\u00fcz bin adedin \u00fczerinde olan elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lara uygulanan ilave y\u00fck\u00fcml\u00fcl\u00fckler<\/strong><\/p>\n<p>&nbsp;<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"74%\"><strong>Y\u00fck\u00fcml\u00fcl\u00fck<\/strong><\/td>\n<td width=\"25%\"><strong>Yapt\u0131r\u0131m<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Elektronik para ve bankac\u0131l\u0131k faaliyetlerine ili\u015fkin s\u0131n\u0131rland\u0131rmalar: <\/strong>Ek Madde 2\/4(a) uyar\u0131nca elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131, arac\u0131l\u0131k hizmeti sunduklar\u0131 elektronik ticaret pazar yerlerinde, kredi kart\u0131yla yap\u0131lan kredili \u00f6deme i\u015flemleri ile di\u011fer \u00f6deme i\u015flemleri hari\u00e7 olmak \u00fczere, ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulunduklar\u0131 bankalar, finansal kiralama \u015firketleri, faktoring \u015firketleri, finansman \u015firketleri ve tasarruf finansman\u0131 \u015firketlerinin, kredi verme i\u015flemleri d\u00e2hil sunduklar\u0131 her t\u00fcrl\u00fc hizmetin ger\u00e7ekle\u015ftirilmesine ili\u015fkin faaliyette bulunmas\u0131na imk\u00e2n sa\u011flayamaz. Dolay\u0131s\u0131yla, elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n\u0131n ayn\u0131 ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde olduklar\u0131 bu finansal kurulu\u015flarla olarak i\u015f birliklerini sona erdirmeleri gerekecektir.<\/p>\n<p>Ek Madde 2\/4(b)(1) uyar\u0131nca, elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131, kendileri ile ayn\u0131 ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde yer alan e-para kurulu\u015flar\u0131 taraf\u0131ndan ihra\u00e7 edilen e-paralar\u0131n \u00f6deme arac\u0131 olarak kabul\u00fcne ili\u015fkin faaliyette bulunulmas\u0131na imkan sa\u011flayamaz. Dolay\u0131s\u0131yla, elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131 nezdinde s\u00f6z konusu e-paralar kabul edilemeyecek, bu e-paralara y\u00fckleme yap\u0131lamayacak veya e-para hesab\u0131 a\u00e7\u0131lmas\u0131 gibi, e-paran\u0131n \u00f6demelerde kullan\u0131lmas\u0131n\u0131 (kabul\u00fcn\u00fc) sa\u011flamaya y\u00f6nelik hi\u00e7bir faaliyette bulunulmas\u0131 i\u00e7in zemin olu\u015fturulamayacakt\u0131r. Bu nedenle, elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n\u0131n e-para ile \u00f6deme kabul etmek istemesi durumunda, ayn\u0131 ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde olmad\u0131klar\u0131 e-para kurulu\u015flar\u0131ndan hizmet almalar\u0131 gerekecektir.<\/p>\n<p>Ek Madde 2\/4(b)(2) uyar\u0131nca, elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131, kapal\u0131 devre istisnas\u0131ndan faydalanarak bu kapsamda hizmet sunamaz ve ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde oldu\u011fu \u00f6deme kurulu\u015fu veya e-para kurulu\u015flar\u0131ndan bu t\u00fcr hizmetler sa\u011flayamaz. Dolay\u0131s\u0131yla, elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n\u0131n c\u00fczdan ve benzeri uygulamalar\u0131 kendilerinin do\u011frudan veya ayn\u0131 ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde olduklar\u0131 kurulu\u015flar vas\u0131tas\u0131yla ger\u00e7ekle\u015ftirmeleri m\u00fcmk\u00fcn olmayacak ve bu t\u00fcr uygulamalar i\u00e7in ayn\u0131 ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde olmad\u0131klar\u0131 kurulu\u015flardan hizmet almalar\u0131 gerekecektir.<\/p>\n<p>Burada say\u0131lan y\u00fck\u00fcml\u00fcl\u00fckler, elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131n\u0131n net i\u015flem hacmine dahil edilen elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar ile bunlar\u0131n ekonomik b\u00fct\u00fcnl\u00fc\u011f\u00fc i\u00e7inde bulunup elektronik ticaret pazar yerinde faaliyet g\u00f6steren elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar hakk\u0131nda da uygulanacakt\u0131r.<\/td>\n<td width=\"25%\">Ek Madde 2\/4(a) ve (b)&#8217;ye ayk\u0131r\u0131l\u0131k halinde on milyon T\u00fcrk liras\u0131 idari para cezas\u0131 uygulan\u0131r ve ayk\u0131r\u0131l\u0131\u011f\u0131n kald\u0131r\u0131lmas\u0131 i\u00e7in s\u00fcre verilir. Uyulmamas\u0131 halinde kademeli olarak cezalar artt\u0131r\u0131l\u0131r ve uyar\u0131lara ra\u011fmen ayk\u0131r\u0131l\u0131\u011f\u0131n giderilmemesi halinde Bakanl\u0131k internet sitesine eri\u015fim engellemesi karar\u0131 verebilir. Eri\u015fim engellemesi karar\u0131na kar\u015f\u0131 sulh ceza hakimli\u011finde itiraz edilebilir. Sulh ceza hakimli\u011fi kararlar\u0131na Ceza Muhakemeleri Kanununda \u00f6ng\u00f6r\u00fclen prosed\u00fcr ile itiraz edilebilir.<\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Faaliyet s\u0131n\u0131rland\u0131rmas\u0131: <\/strong>Ek Madde 2\/4(c) uyar\u0131nca elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131 kendi arac\u0131l\u0131k hizmeti sundu\u011fu elektronik ticaret pazar yerlerindeki sat\u0131\u015flar\u0131, kendisinin elektronik ticaret hizmet sa\u011flay\u0131c\u0131 olarak yapt\u0131\u011f\u0131 sat\u0131\u015flar\u0131 ile elektronik ticaret d\u0131\u015f\u0131ndaki sat\u0131\u015flar\u0131 d\u0131\u015f\u0131ndaki sat\u0131\u015flara ili\u015fkin olarak e\u015fya ta\u015f\u0131mac\u0131l\u0131\u011f\u0131, ta\u015f\u0131ma i\u015fleri organizat\u00f6rl\u00fc\u011f\u00fc ve posta hizmet sa\u011flay\u0131c\u0131l\u0131\u011f\u0131 faaliyetlerinde bulunamaz.<\/td>\n<td width=\"25%\">Ek Madde 2\/4(c)&#8217;ye ayk\u0131r\u0131l\u0131k halinde on milyon T\u00fcrk liras\u0131 idari para cezas\u0131 uygulan\u0131r ve ayk\u0131r\u0131l\u0131\u011f\u0131n kald\u0131r\u0131lmas\u0131 i\u00e7in s\u00fcre verilir. Uyulmamas\u0131 halinde kademeli olarak cezalar artt\u0131r\u0131l\u0131r ve uyar\u0131lara ra\u011fmen ayk\u0131r\u0131l\u0131\u011f\u0131n giderilmemesi halinde Bakanl\u0131k internet sitesine eri\u015fim engellemesi karar\u0131 verebilir. Eri\u015fim engellemesi karar\u0131na kar\u015f\u0131 sulh ceza hakimli\u011finde itiraz edilebilir. Sulh ceza hakimli\u011fi kararlar\u0131na Ceza Muhakemeleri Kanununda \u00f6ng\u00f6r\u00fclen prosed\u00fcr ile itiraz edilebilir.<\/td>\n<\/tr>\n<tr>\n<td width=\"74%\"><strong>Ortamlar aras\u0131 ge\u00e7i\u015f sa\u011flamama: <\/strong>Ek Madde 2\/4(\u00e7) uyar\u0131nca elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131 mal veya hizmet <em>ilanlar\u0131n\u0131n<\/em> yay\u0131mlanmas\u0131na elektronik ortam sa\u011flamas\u0131 durumunda, ayn\u0131 ortamda mal veya hizmet teminine y\u00f6nelik s\u00f6zle\u015fme yap\u0131lmas\u0131na ya da sipari\u015f verilmesine imk\u00e2n sa\u011flayamaz. Bu hizmetlerin kendisi veya ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulundu\u011fu ki\u015filer taraf\u0131ndan farkl\u0131 elektronik ortamlarda verilmesi halinde de bu ortamlar aras\u0131nda eri\u015fim imk\u00e2n\u0131 sunamaz ve birbirinin tan\u0131t\u0131m\u0131n\u0131 yapamaz.<\/td>\n<td width=\"25%\">Ek Madde 2\/4(\u00e7)&#8217;ye ayk\u0131r\u0131l\u0131k halinde yirmi milyon T\u00fcrk liras\u0131 idari para cezas\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Elektronik Ticaret Hizmet Sa\u011flay\u0131c\u0131lara \u0130li\u015fkin Y\u00fck\u00fcml\u00fcl\u00fckler <\/strong><\/p>\n<p>Elektronik ticaret hizmet sa\u011flay\u0131c\u0131lara ili\u015fkin olarak ayr\u0131 y\u00fck\u00fcml\u00fcl\u00fckler belirlenmemi\u015f ve elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n baz\u0131 y\u00fck\u00fcml\u00fcl\u00fcklerinin k\u0131yasen uygulama alan\u0131 bulaca\u011f\u0131 belirtilmi\u015ftir. \u00d6nemli bir nokta olarak, elektronik ticaret hizmet sa\u011flay\u0131c\u0131lara ili\u015fkin y\u00fck\u00fcml\u00fcl\u00fckler <u>sat\u0131\u015flar\u0131n\u0131n yar\u0131s\u0131n\u0131 elektronik ticaret d\u0131\u015f\u0131ndaki sat\u0131\u015flardan elde eden<\/u> elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131 i\u00e7in uygulanmayacakt\u0131r.<\/p>\n<p>T\u00fcm elektronik ticaret hizmet sa\u011flay\u0131c\u0131lara uygulanan bir y\u00fck\u00fcml\u00fcl\u00fck olarak olumlu irade beyan\u0131n\u0131 yaz\u0131l\u0131 ya da elektronik ortamda almad\u0131\u011f\u0131 s\u00fcrece, elektronik ticaret hizmet sa\u011flay\u0131c\u0131n\u0131n ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulunmad\u0131\u011f\u0131 ki\u015filerin ETB\u0130S&#8217;e kay\u0131tl\u0131 alan ad\u0131n\u0131n ana unsurunu olu\u015fturan tescilli markas\u0131n\u0131 arama motorlar\u0131nda pazarlama ve tan\u0131t\u0131m faaliyetinde kullanamayaca\u011f\u0131 h\u00fck\u00fcm alt\u0131na al\u0131nm\u0131\u015ft\u0131r. Bu y\u00fck\u00fcml\u00fcl\u00fck d\u0131\u015f\u0131ndaki y\u00fck\u00fcml\u00fcl\u00fckler belirli e\u015fiklere g\u00f6re kademeli olarak belirlenmi\u015ftir:<\/p>\n<p><strong>Bir takvim y\u0131l\u0131ndaki net i\u015flem hacmi 10 milyar T\u00fcrk liras\u0131n\u0131n ve iptal ve iadeler hari\u00e7 i\u015flem say\u0131s\u0131 10 milyon adedin \u00fczerinde olan elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131n ilave y\u00fck\u00fcml\u00fcl\u00fckleri:<\/strong><\/p>\n<ul>\n<li>Ek Madde 2\/2(a) ve (b) h\u00fck\u00fcmleriyle \u00f6ng\u00f6r\u00fclen verilerin kullan\u0131m\u0131n\u0131n s\u0131n\u0131rland\u0131r\u0131lmas\u0131na ili\u015fkin y\u00fck\u00fcml\u00fcl\u00fckler k\u0131yasen elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131 i\u00e7in de uygulanacakt\u0131r.<\/li>\n<li>Ek Madde 2\/2(f) h\u00fckm\u00fc uyar\u0131nca i\u00e7eriklerdeki mevzuata ayk\u0131r\u0131 hususlar\u0131n tespitine y\u00f6nelik i\u015flemleri ve bunun neticesinde tespit edilen ayk\u0131r\u0131l\u0131klar\u0131 i\u00e7eren raporu haz\u0131rlamal\u0131 ve Bakanl\u0131k&#8217;a sunmal\u0131d\u0131r.<\/li>\n<li>Ek Madde 4 uyar\u0131nca elektronik ticaret lisans\u0131 \u00f6demekle y\u00fck\u00fcml\u00fcd\u00fcr. Lisans \u00fccreti yukar\u0131da a\u00e7\u0131kland\u0131\u011f\u0131 \u015fekilde hesaplan\u0131r. E\u015fiklerin hesaplanmas\u0131nda ekonomik b\u00fct\u00fcnl\u00fck i\u00e7erisindeki ki\u015filerin sat\u0131\u015flar\u0131 dikkate al\u0131nmaz. Lisans \u00fccretinin hesaplanmas\u0131nda yurt d\u0131\u015f\u0131na yap\u0131lan sat\u0131\u015flar dikkate al\u0131nmaz.<\/li>\n<\/ul>\n<p><strong>Bir takvim y\u0131l\u0131ndaki net i\u015flem hacmi 30 milyar T\u00fcrk liras\u0131n\u0131n ve iptal ve iadeler hari\u00e7 i\u015flem say\u0131s\u0131 10 milyon adedin \u00fczerinde olan elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131n ilave y\u00fck\u00fcml\u00fcl\u00fckleri:<\/strong><\/p>\n<ul>\n<li>Ek Madde 2\/3(a) ve (b) h\u00fck\u00fcmleriyle elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131 i\u00e7in belirlenen reklam ve promosyon harcamas\u0131 s\u0131n\u0131rland\u0131rmalar\u0131 k\u0131yasen uygulanmaktad\u0131r.<\/li>\n<\/ul>\n<p><strong>Bir takvim y\u0131l\u0131ndaki net i\u015flem hacmi 60 milyar T\u00fcrk liras\u0131n\u0131n ve iptal ve iadeler hari\u00e7 i\u015flem say\u0131s\u0131 10 milyon adedin \u00fczerinde olan elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131n ilave y\u00fck\u00fcml\u00fcl\u00fckleri:<\/strong><\/p>\n<ul>\n<li>Ek Madde 2\/4(a) ve (b) h\u00fck\u00fcmleriyle elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar i\u00e7in \u00f6ng\u00f6r\u00fclen bankac\u0131l\u0131k ve elektronik para s\u0131n\u0131rland\u0131rmalar\u0131 k\u0131yasen uygulanmaktad\u0131r.<\/li>\n<li>Ek Madde 2\/4(\u00e7) h\u00fckm\u00fcyle elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar i\u00e7in \u00f6ng\u00f6r\u00fclen mal veya hizmet ilanlar\u0131n\u0131n yay\u0131mlanmas\u0131na elektronik ortam sa\u011flamas\u0131 durumunda, ayn\u0131 ortamda mal veya hizmet teminine y\u00f6nelik s\u00f6zle\u015fme yap\u0131lmas\u0131na ya da sipari\u015f verilmesi yasa\u011f\u0131 ve bu ortamlar aras\u0131 ge\u00e7i\u015f ve tan\u0131t\u0131m yap\u0131lmamas\u0131 yasa\u011f\u0131 k\u0131yasen uygulanmaktad\u0131r.<\/li>\n<\/ul>\n<p>Y\u00fck\u00fcml\u00fcl\u00fcklere uyulmamas\u0131n\u0131n yapt\u0131r\u0131mlar\u0131 yapt\u0131r\u0131mlara ili\u015fkin Kanun&#8217;un 6. maddesinde \u00e7e\u015fitli yapt\u0131r\u0131mlar elektronik ticaret hizmet sa\u011flay\u0131c\u0131lara at\u0131fta bulunarak d\u00fczenlenmi\u015f olmakla beraber baz\u0131 yapt\u0131r\u0131mlar sadece elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lara y\u00f6nelik olarak belirlenmi\u015ftir. Bu nedenle yapt\u0131r\u0131mlara ili\u015fkin uygulanacak cezalar\u0131n ilgili maddede yazan tutarlar dikkate al\u0131narak elektronik ticaret hizmet sa\u011flay\u0131c\u0131lara k\u0131yasen uygulanaca\u011f\u0131 de\u011ferlendirilebilecektir.<\/p>\n<p><strong>Ge\u00e7i\u015f S\u00fcreci<\/strong><\/p>\n<ul>\n<li>Kanun&#8217;un a\u015fa\u011f\u0131da say\u0131lan h\u00fck\u00fcmleri d\u0131\u015f\u0131ndaki h\u00fck\u00fcmleri 1 Ocak 2023 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girer.<\/li>\n<\/ul>\n<p>&#8211; Reklam ve promosyon harcama s\u0131n\u0131rlar\u0131 \u00f6ng\u00f6ren Ek Madde 2\/3(a) ve (b) h\u00fck\u00fcmleri 2022 y\u0131l\u0131 net i\u015flem hacimlerine uygulanacak \u015fekilde 1 Ocak 2023 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girer.<\/p>\n<p>&#8211; Veri ta\u015f\u0131nabilirli\u011fine ili\u015fkin Ek Madde 2\/2(b) h\u00fckm\u00fc ve Bakanl\u0131k&#8217;a ilan y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc \u00f6ng\u00f6ren Ek Madde 2\/10 h\u00fckm\u00fc ile Ek madde 4, 1 Ocak 2024 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girer.<\/p>\n<ul>\n<li>Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar kendi markalar\u0131n\u0131n sat\u0131\u015f\u0131n\u0131 yasaklayan Ek Madde 2 1(a) h\u00fckm\u00fc, banka ve elektronik paraya ili\u015fkin faaliyetlere s\u0131n\u0131rland\u0131rma getiren Madde 2\/4(a) ve (b) h\u00fck\u00fcmlerine ve ta\u015f\u0131ma i\u015flerine ili\u015fkin faaliyet s\u0131n\u0131rland\u0131rmas\u0131 getiren Madde 2\/4(c) h\u00fckm\u00fcne 1 Ocak 2024 tarihine kadar uyum sa\u011flamakla y\u00fck\u00fcml\u00fcd\u00fcr.<\/li>\n<li>Elektronik ticaret lisans\u0131 al\u0131nmas\u0131na ili\u015fkin y\u00fck\u00fcml\u00fcl\u00fckler 1 Ocak 2025 tarihinden itibaren yerine getirilir.<\/li>\n<li>Kanun&#8217;un y\u00fcr\u00fcrl\u00fc\u011fe girmesinden \u00f6nce yap\u0131lan arac\u0131l\u0131k s\u00f6zle\u015fmeleri (arac\u0131 hizmet sa\u011flay\u0131c\u0131larla elektronik ticaret pazar yerlerindeki hizmet sa\u011flay\u0131c\u0131lar aras\u0131nda akdedilen) 6 ay i\u00e7erisinde Kanun&#8217;a uygun hale getirilmelidir.<\/li>\n<\/ul>\n<p><strong>Sonu\u00e7 <\/strong><\/p>\n<p>Yeni d\u00fczenlemeler elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar ile elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131lar i\u00e7in pek \u00e7ok y\u00fck\u00fcml\u00fcl\u00fck \u00f6ng\u00f6rmektedir. Ek olarak, Kanun&#8217;daki &#8220;ekonomik b\u00fct\u00fcnl\u00fck&#8221; tan\u0131m\u0131 nedeniyle, yaln\u0131zca bu \u015firketler de\u011fil, bu \u015firketlerle ayn\u0131 ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulunan finansal kurulu\u015flar, \u00f6deme kurulu\u015flar\u0131 ve e-para kurulu\u015flar\u0131 da Kanun&#8217;dan etkilenecektir. D\u00fczenlemelere konu \u015firketlerin h\u0131zl\u0131 bir \u015fekilde gerekli uyum s\u00fcre\u00e7lerini ba\u015flatmas\u0131 gerekmektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeni geli\u015fme Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanunda De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Kanun Teklifi (&#8220;Kanun&#8220;) 1 Temmuz 2022&#8217;de T\u00fcrkiye B\u00fcy\u00fck Millet Meclisi&#8217;nde [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[120],"tags":[93],"class_list":["post-23198","post","type-post","status-publish","format-standard","hentry","category-legal-alerts","tag-information-technology-communications-tr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - 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