{"id":23151,"date":"2022-06-29T09:03:15","date_gmt":"2022-06-29T09:03:15","guid":{"rendered":"https:\/\/www.esin.av.tr\/?p=23151"},"modified":"2022-06-29T09:03:15","modified_gmt":"2022-06-29T09:03:15","slug":"cerez-uygulamalari-hakkinda-rehber-yayimlandi","status":"publish","type":"post","link":"https:\/\/www.esin.av.tr\/tr\/2022\/06\/29\/cerez-uygulamalari-hakkinda-rehber-yayimlandi\/","title":{"rendered":"\u00c7erez Uygulamalar\u0131 Hakk\u0131nda Rehber Yay\u0131mland\u0131"},"content":{"rendered":"

\"\"<\/a>\u00a0 \u00a0 \u00a0 \u00a0 Bu b\u00fcltenimizi podcast olarak da dinleyebilirsiniz!<\/strong><\/p>\n

 <\/p>\n

Ki\u015fisel Verileri Koruma Kurumu (“Kurum<\/strong>“), 11 Ocak 2022 tarihinde \u00c7erez Uygulamalar\u0131 Hakk\u0131nda Rehber Tasla\u011f\u0131’n\u0131 yay\u0131mlam\u0131\u015ft\u0131. Kurum, 20 Haziran 2022 tarihinde, \u00c7erez Uygulamalar\u0131 Hakk\u0131nda Rehber’i yay\u0131mlad\u0131. Rehber, \u00e7erez teknolojilerini kullanan veri sorumlular\u0131n\u0131n ilgili uygulamalar\u0131n\u0131n Ki\u015fisel Verilerin Korunmas\u0131 Kanunu’na (“Kanun<\/strong>“) uyumuna y\u00f6nelik \u00f6neriler getirmektedir.<\/h2>\n

Yeni geli\u015fme<\/strong><\/h3>\n

Kurum, Rehber tasla\u011f\u0131n\u0131 11 Ocak 2022 tarihinde yay\u0131mlam\u0131\u015f ve 10 \u015eubat 2022 tarihine kadar kamuoyu g\u00f6r\u00fc\u015f\u00fcne a\u00e7m\u0131\u015ft\u0131. Rehber’de, taslak versiyonda yer alan \u00e7erez t\u00fcrlerine ili\u015fkin detayl\u0131 a\u00e7\u0131klamalar, 5809 say\u0131l\u0131 Elektronik Haberle\u015fme Kanunu (“EHK<\/strong>“) ile Kanun aras\u0131ndaki ili\u015fki, \u00e7erez kullan\u0131m senaryolar\u0131 ve hukuka uygun a\u00e7\u0131k r\u0131za al\u0131m\u0131, ayd\u0131nlatma yap\u0131lmas\u0131na ili\u015fkin a\u00e7\u0131klamalara ve Kurum’un 27 \u015eubat 2020 tarihli ve 2020\/173 say\u0131l\u0131 karar\u0131n\u0131n \u00e7erezler a\u00e7\u0131s\u0131ndan de\u011ferlendirilmesine ek olarak ki\u015fisel verilerin \u00e7erezler vas\u0131tas\u0131yla yurtd\u0131\u015f\u0131na aktar\u0131m\u0131na da yer verilmi\u015ftir. Rehber’de ayr\u0131ca, \u00e7erez kullan\u0131m\u0131na ili\u015fkin kontrol listesi d\u00fczenlenmi\u015f ve \u00e7erez kullan\u0131mlar\u0131 \u00f6rneklendirilmi\u015ftir. \u0130lgili karara buradan <\/a>ve Rehber’e buradan <\/a>ula\u015fabilirsiniz. Rehber tasla\u011f\u0131na ili\u015fkin bilgi notumuza ise buradan <\/a>ula\u015fabilirsiniz.<\/p>\n

Rehber Neler Getiriyor?<\/strong><\/h3>\n

\u00c7erez kullanan internet sitesi[2]<\/sup><\/a>\u00a0<\/sup><\/a>operat\u00f6rlerinin Kanun’a uyumunu sa\u011flamay\u0131 ama\u00e7layan Rehber, yaln\u0131zca ki\u015fisel verilerin i\u015flenmesinde kullan\u0131lan \u00e7erezleri kapsamaktad\u0131r. Rehber’de yer alan d\u00fczenlemeler piksel, kullan\u0131c\u0131 parmak izleri, local storage, beacon gibi teknolojiler ili\u015fkin herhangi bir y\u00f6nlendirme i\u00e7ermemektedir. Rehber, masa\u00fcst\u00fc ve mobil internet siteleri ile uygulamalara ili\u015fkin d\u00fczenlemeler getirmektedir.<\/p>\n

\u00c7erez tan\u0131m\u0131 ve t\u00fcrleri <\/strong><\/em><\/h3>\n

Rehber, \u00e7erezleri; “internet sitesi operat\u00f6rleri taraf\u0131ndan kullan\u0131c\u0131 cihaz\u0131na yerle\u015ftirilen bir t\u00fcr<\/em>
\nmetin dosyas\u0131d\u0131r HTTP(S) (Hiper Metin Transferi Protokol\u00fc) talebinin bir par\u00e7as\u0131 olarak aktar\u0131l\u0131r<\/em>” \u015feklinde tan\u0131mlam\u0131\u015ft\u0131r. Rehber’deki bir di\u011fer \u00e7erez tan\u0131m\u0131 ise “bir internet sayfas\u0131 ziyaret edildi\u011finde kullan\u0131c\u0131lara ili\u015fkin birtak\u0131m bilgilerin kullan\u0131c\u0131lar\u0131n terminal cihazlar\u0131nda depolanmas\u0131na izin veren d\u00fc\u015f\u00fck boyutlu zengin metin bi\u00e7imli text formatlar\u0131<\/em>“d\u0131r.<\/p>\n

Rehber, \u00e7erez t\u00fcrlerini (i) s\u00fcrelerine g\u00f6re, (ii) kullan\u0131m ama\u00e7lar\u0131na g\u00f6re ve (iii) taraflar\u0131na g\u00f6re \u00e7erezler olmak \u00fczere 3 ana ba\u015fl\u0131kta toplam\u0131\u015ft\u0131r. S\u00fcrelerine g\u00f6re \u00e7erezler, oturum \u00e7erezleri ve kal\u0131c\u0131 \u00e7erezlerdir. Kullan\u0131m ama\u00e7lar\u0131na g\u00f6re \u00e7erezler; kesinlikle gerekli (zorunlu), i\u015flevsel, performans-analitik ve reklam\/pazarlama \u00e7erezleridir. Taraflar\u0131na g\u00f6re \u00e7erezler ise, \u00e7erezin, kullan\u0131c\u0131n\u0131n ziyaret etti\u011fi internet sitesi veya etki alan\u0131 taraf\u0131ndan yerle\u015ftirilip yerle\u015ftirilmemesine ba\u011fl\u0131 olarak birinci ve \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erez olarak ikiye ayr\u0131lmaktad\u0131r.<\/p>\n

EHK-Kanun ili\u015fkisi<\/strong><\/em><\/h3>\n

Rehber, EHK ile Kanun aras\u0131ndaki ili\u015fki bak\u0131m\u0131ndan; EHK’da 2002\/58\/EC say\u0131l\u0131 E-Gizlilik Direktifi’nin bilgi toplumu hizmetlerine y\u00f6nelik d\u00fczenlemeleri yer almad\u0131\u011f\u0131ndan bu konuda Kanun’un uygulama alan\u0131 bulaca\u011f\u0131n\u0131 belirterek, Kurum’un 27 \u015eubat 2020 tarihli ve 2020\/173 say\u0131l\u0131 karar\u0131na dikkat \u00e7ekmi\u015ftir. \u0130laveten, EHK’n\u0131n yaln\u0131zca veri sorumlusu i\u015fletmeciler ile s\u0131n\u0131rl\u0131 olarak uygulanabilece\u011fi ifade edilmi\u015ftir.<\/p>\n

\u00c7erez kullan\u0131m\u0131nda a\u00e7\u0131k r\u0131za al\u0131nmas\u0131na ili\u015fkin kurallar <\/strong><\/em><\/h3>\n

Rehber’de \u00e7erez kullan\u0131m\u0131nda a\u00e7\u0131k r\u0131zan\u0131n al\u0131n\u0131p al\u0131nmayaca\u011f\u0131 hususunda belirleyici olan ve Avrupa Birli\u011fi’nde yer verilen iki kriter vurgulanm\u0131\u015ft\u0131r. Bu do\u011frultuda, \u00e7erez kullan\u0131m\u0131n\u0131n (i) sadece elektronik haberle\u015fme \u015febekesi \u00fczerinden ileti\u015fim sa\u011flanmas\u0131 kapsam\u0131nda veya (ii) abonenin veya kullan\u0131c\u0131n\u0131n a\u00e7\u0131k\u00e7a talep etti\u011fi bilgi toplum hizmetleri i\u00e7in kesinlikle gerekli olup olmad\u0131\u011f\u0131 de\u011ferlendirilmelidir. Bu kriterlerden birine girmeyen ve Kanun’daki a\u00e7\u0131k r\u0131za d\u0131\u015f\u0131ndaki veri i\u015fleme \u015fartlar\u0131ndan herhangi birinin bulunmad\u0131\u011f\u0131 hallerde, ilgili ki\u015finin a\u00e7\u0131k r\u0131zas\u0131 al\u0131nmal\u0131d\u0131r. Belirtildi\u011fi \u00fczere, \u00e7erez kullan\u0131m\u0131 i\u00e7in Kanun’da g\u00f6sterilen veri i\u015fleme \u015fartlar\u0131ndan herhangi birinin mevcudiyeti halinde ilgili ki\u015finin a\u00e7\u0131k r\u0131zas\u0131n\u0131n al\u0131nmas\u0131 gerekmeyecektir.<\/p>\n

Kurum, veri sorumlular\u0131n\u0131n a\u00e7\u0131k r\u0131za al\u0131nmas\u0131n\u0131 gerektiren \u00e7erez kullan\u0131mlar\u0131nda, a\u00e7\u0131k r\u0131zan\u0131n hukuka uygun olmas\u0131 i\u00e7in ilgili ki\u015finin a\u00e7\u0131k ve spesifik olarak bilgilendirilmesi ve r\u0131zan\u0131n ilgili ki\u015finin aktif eylemi ve \u00f6zg\u00fcr iradesiyle al\u0131nmas\u0131 gerekti\u011fini vurgulam\u0131\u015ft\u0131r. Kurum, \u00e7ok s\u0131k aral\u0131klarla r\u0131za al\u0131nmas\u0131n\u0131n “r\u0131za yorgunlu\u011funa” sebebiyet verebilece\u011fini ve ilgili ki\u015finin \u00f6zg\u00fcr iradesini sakatlayabilece\u011fini belirtmi\u015ftir. Rehber uyar\u0131nca, internet sitesine her giri\u015fte r\u0131za al\u0131nmas\u0131 yerine a\u00e7\u0131k r\u0131za tercihinin \u00e7erezin \u00f6mr\u00fcyle orant\u0131l\u0131 \u015fekilde hat\u0131rlat\u0131lmas\u0131 yeterlidir. Son olarak, \u00e7erez onay\u0131n\u0131n ilgili ki\u015finin internet sitesi i\u00e7eri\u011fini g\u00f6r\u00fcnt\u00fclemesini engelleyici \u00e7erez duvarlar\u0131 kullan\u0131larak al\u0131nmas\u0131n\u0131n, a\u00e7\u0131k r\u0131zan\u0131n hizmetin \u00f6n ko\u015fulu olarak sunulmas\u0131 sebebiyle \u00f6zg\u00fcr iradeyi sakatlad\u0131\u011f\u0131 vurgulanm\u0131\u015ft\u0131r.<\/p>\n

\u00dc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerin kullan\u0131ld\u0131\u011f\u0131 hallerde, hem internet sitesi sahibi hem de \u00fc\u00e7\u00fcnc\u00fc taraf ilgili ki\u015filerin a\u00e7\u0131k bir \u015fekilde bilgilendirilmesinden ve hukuka uygun a\u00e7\u0131k r\u0131za al\u0131nmas\u0131ndan sorumludur. Rehber, \u00fc\u00e7\u00fcnc\u00fc ki\u015filerin internet sitesi sahibine g\u00f6re ilgili ki\u015filerle ba\u011flant\u0131 kurmas\u0131n\u0131n daha zor olmas\u0131 sebebiyle, internet sitesi sahibi ile yap\u0131lacak s\u00f6zle\u015fmede, ayd\u0131nlatma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc ve r\u0131za al\u0131m\u0131na ili\u015fkin kurallar\u0131n d\u00fczenlenmesini \u00f6nermektedir.<\/p>\n

Yurt d\u0131\u015f\u0131na aktar\u0131m<\/strong><\/em><\/h3>\n

T\u00fcrkiye\u2019de faaliyet g\u00f6steren internet sitelerinin yurt d\u0131\u015f\u0131nda yerle\u015fik \u015firketler vas\u0131tas\u0131yla \u00e7erez kullanmak suretiyle yurt d\u0131\u015f\u0131na veri aktarmalar\u0131 halinde bu faaliyetin Kanun’un ki\u015fisel verilerin yurtd\u0131\u015f\u0131na aktar\u0131m\u0131na ili\u015fkin d\u00fczenlemelerine uygun olmas\u0131 gerekmektedir. Bu kapsamda, ilgili ki\u015fiden a\u00e7\u0131k r\u0131za al\u0131nmas\u0131 veya aktar\u0131m yap\u0131lacak \u00fclkede yeterli koruma bulunmas\u0131 veya Kurul’a taahh\u00fctname sunulmas\u0131 gerekmektedir.<\/p>\n

Sonu\u00e7<\/strong><\/h3>\n

Kurum, \u00e7erez kullan\u0131m\u0131na ili\u015fkin uygulamalar\u0131n hukuka uygun hale getirilmesi amac\u0131yla yay\u0131mlad\u0131\u011f\u0131 Rehber’de, ba\u015fta internet sitesi operat\u00f6rleri olmak \u00fczere \u00e7erezler arac\u0131l\u0131\u011f\u0131yla ki\u015fisel veri i\u015fleme faaliyetinde bulunanlara yol g\u00f6stermektedir. \u0130lgililer, uygulama bak\u0131m\u0131ndan olduk\u00e7a \u00f6nemli olan Rehber’i inceleyerek faaliyetlerini Kurum y\u00f6nlendirmeleri do\u011frultusunda hukuka uygun olarak y\u00fcr\u00fctmelidir.
\n[2]<\/a>Rehber’de an\u0131lan “internet sitesi” terimi, internet sitesi veya ortamlar\u0131 (mobil veya tablet gibi) i\u00e7erir \u015fekilde kullan\u0131lm\u0131\u015ft\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0 \u00a0 \u00a0 Bu b\u00fcltenimizi podcast olarak da dinleyebilirsiniz!   Ki\u015fisel Verileri Koruma Kurumu (“Kurum“), 11 Ocak 2022 tarihinde […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[120],"tags":[93],"class_list":["post-23151","post","type-post","status-publish","format-standard","hentry","category-legal-alerts","tag-information-technology-communications-tr"],"acf":[],"yoast_head":"\n\u00c7erez Uygulamalar\u0131 Hakk\u0131nda Rehber Yay\u0131mland\u0131<\/title>\n<meta name=\"description\" content=\"\u00a0 \u00a0 \u00a0 \u00a0 Bu b\u00fcltenimizi podcast olarak da dinleyebilirsiniz!   Ki\u015fisel Verileri Koruma Kurumu ("Kurum"), 11 Ocak 2022 tarihinde \u00c7erez Uygulamalar\u0131\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esin.av.tr\/tr\/2022\/06\/29\/cerez-uygulamalari-hakkinda-rehber-yayimlandi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c7erez Uygulamalar\u0131 Hakk\u0131nda Rehber Yay\u0131mland\u0131\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 \u00a0 \u00a0 Bu b\u00fcltenimizi podcast olarak da dinleyebilirsiniz! 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