{"id":22730,"date":"2022-04-29T10:13:47","date_gmt":"2022-04-29T10:13:47","guid":{"rendered":"https:\/\/www.esin.av.tr\/?p=22730"},"modified":"2022-06-09T13:42:06","modified_gmt":"2022-06-09T13:42:06","slug":"doviz-kazandirici-hizmet-sektorleri-markalasma-destekleri-hakkinda-yapilan-degisiklikler-nelerdir","status":"publish","type":"post","link":"https:\/\/www.esin.av.tr\/tr\/2022\/04\/29\/doviz-kazandirici-hizmet-sektorleri-markalasma-destekleri-hakkinda-yapilan-degisiklikler-nelerdir\/","title":{"rendered":"D\u00f6viz kazand\u0131r\u0131c\u0131 hizmet sekt\u00f6rleri markala\u015fma destekleri hakk\u0131nda yap\u0131lan de\u011fi\u015fiklikler nelerdir?"},"content":{"rendered":"

D\u00f6viz Kazand\u0131r\u0131c\u0131 Hizmet Sekt\u00f6rleri Markala\u015fma Destekleri Hakk\u0131nda Karar\u2019\u0131n i\u00e7eri\u011finde k\u00f6kl\u00fc de\u011fi\u015fiklikler yap\u0131lmas\u0131n\u0131 \u00f6ng\u00f6ren ve 5468 say\u0131l\u0131 Cumhurba\u015fkan\u0131 Karar\u0131 ile y\u00fcr\u00fcrl\u00fc\u011fe konulmas\u0131na karar verilen D\u00f6viz Kazand\u0131r\u0131c\u0131 Hizmet Sekt\u00f6rleri Markala\u015fma Destekleri Hakk\u0131nda Kararda De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Karar, 21 Nisan 2022 tarihli ve 31816 say\u0131l\u0131 Resmi Gazete’de yay\u0131mlanarak y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015ftir.<\/h2>\n

Yeni geli\u015fme<\/strong><\/h3>\n

Genel itibar\u0131yla, d\u00f6viz kazand\u0131r\u0131c\u0131 hizmet sekt\u00f6rlerinde faaliyet g\u00f6steren ve T\u00fcrkiye\u2019de yerle\u015fik kurulu\u015flar\u0131n markala\u015fma faaliyetlerine ili\u015fkin giderler, TURQUALITY\u00ae Program\u0131 kapsam\u0131nda sa\u011flanacak desteklere ili\u015fkin harcamalar ile T\u00fcrk markalar\u0131n\u0131n pazara giri\u015f ve tutunmalar\u0131na y\u00f6nelik her t\u00fcrl\u00fc faaliyet ve organizasyon giderlerine ili\u015fkin usul ve esaslar\u0131 d\u00fczenleyen ve 2564 say\u0131l\u0131 Cumhurba\u015fkan\u0131 Karar\u0131 ile y\u00fcr\u00fcrl\u00fc\u011fe konulmas\u0131na karar verilen D\u00f6viz Kazand\u0131r\u0131c\u0131 Hizmet Sekt\u00f6rleri Markala\u015fma Destekleri Hakk\u0131nda Karar (“Karar<\/strong>“), 20 May\u0131s 2020 tarihli ve 31132 say\u0131l\u0131 Resmi Gazete’de yay\u0131mlanm\u0131\u015ft\u0131.<\/p>\n

21 Nisan 2022 tarihli ve 31816 say\u0131l\u0131 Resmi Gazete’de yay\u0131mlanarak y\u00fcr\u00fcrl\u00fc\u011fe giren D\u00f6viz Kazand\u0131r\u0131c\u0131 Hizmet Sekt\u00f6rleri Markala\u015fma Destekleri Hakk\u0131nda Kararda De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Karar (\u201cDe\u011fi\u015fiklik Karar\u0131<\/strong>\u201d), \u00f6zellikle sa\u011flanacak finansal destek mebla\u011f\u0131 ve TURQUALITY\u00ae Destek Program\u0131\u2019na ili\u015fkin detaylar y\u00f6n\u00fcnden \u00f6nemli g\u00fcncellemeleri beraberinde getirmektedir. Kararda De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Karar\u2019a buradan<\/a> ula\u015fabilirsiniz.<\/p>\n

Karar\u2019da yap\u0131lan de\u011fi\u015fiklikler nelerdir?<\/strong><\/h3>\n
    \n
  • \u0130\u015fbirli\u011fi kurulu\u015flar\u0131n\u0131n i\u015ftigal sahas\u0131na giren hizmet sekt\u00f6rlerinin yurt d\u0131\u015f\u0131 pazarlarda tan\u0131t\u0131lmas\u0131 amac\u0131yla Ticaret Bakanl\u0131\u011f\u0131’na (“Bakanl\u0131k<\/strong>“) sunacaklar\u0131 proje kapsam\u0131nda ger\u00e7ekle\u015ftirecekleri, Karar\u0131n Uygulanma Esaslar\u0131 Genelgesi\u2019nde (“Genelge<\/strong>“) belirtilen reklam, tan\u0131t\u0131m ve pazarlama harcamalar\u0131, dan\u0131\u015fmanl\u0131k ile pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmas\u0131 ve raporlar\u0131na ili\u015fkin giderlerin hangi oranda ve en fazla ne kadar\u0131n\u0131n desteklenece\u011fi y\u00f6n\u00fcnden TL cinsinden g\u00fcncellenerek revize edilmi\u015ftir. \u0130\u015fbirli\u011fi kurulu\u015flar\u0131n\u0131n ayn\u0131 anda iki projesi desteklenebilir.<\/li>\n
  • De\u011fi\u015fiklik Karar\u0131\u2019n\u0131n 5. maddesi ile Karar\u2019\u0131n \u201cMarka Destek Program\u0131\u201d ba\u015fl\u0131kl\u0131 10. maddesinde \u00f6nemli revizyonlar yap\u0131lm\u0131\u015f ve b\u00f6ylelikle Marka Destek Program\u0131 kapsam\u0131na al\u0131nan yararlan\u0131c\u0131lar\u0131n ve harcama yetkisi verilen \u015firket\/kurulu\u015flar\u0131n hangi oranda ve en fazla ka\u00e7 TL tutar\u0131nca desteklenecekleri hususunda k\u00f6kl\u00fc de\u011fi\u015fiklikler meydana getirilmi\u015ftir. S\u00f6z konusu maddenin 1. f\u0131kras\u0131na eklenen bentler uyar\u0131nca,<\/li>\n<\/ul>\n
      \n
    • Destek kapsam\u0131na al\u0131nan markal\u0131 \u00fcr\u00fcn\/hizmetlerle ilgili olarak ger\u00e7ekle\u015ftirilen yurt i\u00e7i etkinlik kat\u0131l\u0131mlar\u0131na y\u00f6nelik Genelge\u2019de belirtilen giderler %50 oran\u0131nda ve etkinlik ba\u015f\u0131na en fazla 300.000 TL,<\/li>\n
    • Destek kapsam\u0131na al\u0131nan markal\u0131 \u00fcr\u00fcn\/hizmetlerle ilgili olarak hedef pazar olarak belirlenen ve Bakanl\u0131k taraf\u0131ndan onaylanan \u00fclkelere y\u00f6nelik ger\u00e7ekle\u015ftirilen acente komisyon giderleri %50 oran\u0131nda ve y\u0131ll\u0131k en fazla 2.400.000 TL,<\/li>\n
    • Uluslararas\u0131 pazarda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn sa\u011flanmas\u0131 amac\u0131yla Bakanl\u0131k taraf\u0131ndan belirlenen uluslararas\u0131 kurulu\u015flara \u00fcyelik giderleri %50 oran\u0131nda ve y\u0131ll\u0131k en fazla 1.200.000 TL,<\/li>\n
    • Yurt d\u0131\u015f\u0131nda g\u00f6sterimi yap\u0131lan sinema filmi, belgesel, dizi, animasyon filmi ve program format\u0131 ile dijital oyunlara, destek kapsam\u0131na al\u0131nan markal\u0131 \u00fcr\u00fcn\/hizmetlerin yerle\u015ftirilmesine y\u00f6nelik giderler %50 oran\u0131nda ve y\u0131ll\u0131k en fazla 1.400.000 TL,<\/li>\n<\/ul>\n

      tutar\u0131nda desteklenecektir.<\/p>\n

        \n
      • De\u011fi\u015fiklik Karar\u0131’n\u0131n 6. maddesi ile Karar\u2019\u0131n \u201cTURQUALITY\u00ae Destek Program\u0131\u201d ba\u015fl\u0131kl\u0131 11. maddesinde \u00f6nemli revizyonlar yap\u0131lm\u0131\u015f ve b\u00f6ylelikle TURQUALITY\u00ae Destek Program\u0131 kapsam\u0131na al\u0131nan yararlan\u0131c\u0131lar\u0131n ve harcama yetkisi verilen \u015firket\/kurulu\u015flar\u0131n hangi oranda ve en fazla ka\u00e7 TL tutar\u0131nda desteklenecekleri hususunda k\u00f6kl\u00fc de\u011fi\u015fiklikler meydana getirilmi\u015ftir. S\u00f6z konusu maddenin 1. f\u0131kras\u0131na eklenen bentler uyar\u0131nca, TURQUALITY\u00ae Destek Program\u0131 kapsam\u0131na al\u0131nan yararlan\u0131c\u0131lar\u0131n ve harcama yetkisi verilen \u015firket\/kurulu\u015flar\u0131n,<\/li>\n<\/ul>\n
          \n
        • TURQUALITY\u00ae Program\u0131 kapsam\u0131na al\u0131nan markal\u0131 \u00fcr\u00fcn\/hizmetleriyle ilgili olarak ger\u00e7ekle\u015ftirilen yurt i\u00e7i etkinlik kat\u0131l\u0131mlar\u0131na y\u00f6nelik Genelge\u2019de belirtilen giderleri,<\/li>\n
        • TURQUALITY\u00ae Program\u0131 kapsam\u0131na al\u0131nan markal\u0131 \u00fcr\u00fcn\/hizmetleriyle ilgili olarak hedef pazar olarak belirledikleri ve Bakanl\u0131k taraf\u0131ndan onaylanan \u00fclkelere y\u00f6nelik ger\u00e7ekle\u015ftirilen acente komisyon giderleri,<\/li>\n
        • Uluslararas\u0131 pazarda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn sa\u011flanmas\u0131 amac\u0131yla Bakanl\u0131k taraf\u0131ndan belirlenen uluslararas\u0131 kurulu\u015flara \u00fcyelik giderleri,<\/li>\n
        • Yurt d\u0131\u015f\u0131nda g\u00f6sterimi yap\u0131lan sinema filmi, belgesel, dizi, animasyon filmi ve program format\u0131 ile dijital oyunlara, TURQUALITY\u00ae Program\u0131 kapsam\u0131na al\u0131nan markal\u0131 \u00fcr\u00fcn\/hizmetlerinin yerle\u015ftirilmesine y\u00f6nelik giderleri,<\/li>\n<\/ul>\n

          %50 oran\u0131nda desteklenecektir.<\/p>\n

            \n
          • Karar\u2019\u0131n 12. maddesi, Bakanl\u0131k taraf\u0131ndan yetkilendirilen T\u00fcrkiye \u0130hracat\u00e7\u0131lar Meclisi ve birliklerin TURQUALITY\u00ae Program\u0131n\u0131n y\u00fcr\u00fct\u00fclmesi konusunda sarf edecekleri \u00e7e\u015fitli harcama ve giderlerin y\u0131ll\u0131k en fazla 180.000.000 TL ve %100 oran\u0131nda desteklenece\u011fi y\u00f6n\u00fcnde g\u00fcncellenmi\u015ftir.<\/li>\n
          • De\u011fi\u015fiklik Karar\u0131 uyar\u0131nca Karar\u2019\u0131n 16. maddesinde yap\u0131lan de\u011fi\u015fikliklere g\u00f6re, yararlananlar\u0131n desteklerden yararlanabilmeleri i\u00e7in, Marka\/TURQUALITY\u00ae Destek Program\u0131 kapsam\u0131na al\u0131nan markalar\u0131na ili\u015fkin olarak bir defaya mahsus olmak \u00fczere Bakanl\u0131k taraf\u0131ndan yetkilendirilen dan\u0131\u015fmanl\u0131k firmalar\u0131nca ger\u00e7ekle\u015ftirilecek Stratejik \u0130\u015f Plan\u0131 \u00e7al\u0131\u015fmas\u0131 yapt\u0131rmalar\u0131 zorunludur. Stratejik \u0130\u015f Plan\u0131, ilgili markan\u0131n destek kapsam\u0131na al\u0131nd\u0131\u011f\u0131 tarihten itibaren be\u015f y\u0131ll\u0131k s\u00fcreyi kapsar. Yararlan\u0131c\u0131lar\u0131n, 16. maddenin 1. f\u0131kras\u0131 uyar\u0131nca yapt\u0131\u011f\u0131 harcamalar bir defaya mahsus olmak \u00fczere %50 oran\u0131nda ve en fazla 2.400.000 TL tutar\u0131nda desteklenir. Yararlan\u0131c\u0131lar taraf\u0131ndan belirlenen hedef pazarlara ili\u015fkin harcamalar\u0131n desteklenebilmesi i\u00e7in, her bir hedef pazar\u0131n Bakanl\u0131k taraf\u0131ndan incelenip onaylanmas\u0131 gerekir.<\/li>\n
          • Karar\u2019\u0131n 19. maddesinin 2. f\u0131kras\u0131nda yap\u0131lan de\u011fi\u015fiklikler uyar\u0131nca, yararlan\u0131c\u0131 ile birlikte yurt i\u00e7inde veya yurt d\u0131\u015f\u0131nda yerle\u015fik olup yararlan\u0131c\u0131yla organik ba\u011f\u0131 tevsik edilen ve Bakanl\u0131k taraf\u0131ndan harcama yetkisi verilen \u015firket\/kurulu\u015fun destek kapsam\u0131na al\u0131nan marka i\u00e7in ger\u00e7ekle\u015ftirdi\u011fi harcamalar da destek kapsam\u0131nda de\u011ferlendirilebilir. Ancak, destek \u00f6demesi her hal\u00fckarda yararlan\u0131c\u0131ya yap\u0131l\u0131r.<\/li>\n
          • De\u011fi\u015fiklik Karar\u0131 uyar\u0131nca, Karar\u2019\u0131n 21. maddesinde yap\u0131lan de\u011fi\u015fikliklere g\u00f6re, program kapsam\u0131na girdikten sonra, yararlan\u0131c\u0131n\u0131n \u00e7o\u011funluk hisselerinin (%50’den fazlas\u0131) sat\u0131lmas\u0131 halinde, Marka\/TURQUALITY\u00ae Destek Program\u0131 \u00e7er\u00e7evesinde desteklenen markan\u0131n program kapsam\u0131ndaki kurumsalla\u015fmaya y\u00f6nelik projeleri ile hedef pazarlarda markala\u015fmaya y\u00f6nelik faaliyetlerini s\u00fcrd\u00fcrece\u011fi ve program\u0131n ama\u00e7lar\u0131 do\u011frultusunda hareket etmeye devam edece\u011fi; yararlan\u0131c\u0131 taraf\u0131ndan en ge\u00e7 iki ay i\u00e7erisinde taahh\u00fct edilir. Bakanl\u0131k\u2019\u0131n aksi y\u00f6ndeki tespiti veya s\u00f6z konusu taahh\u00fctnamenin s\u00fcresi i\u00e7erisinde verilmemesi hallerinde; ilgili marka, destek program\u0131 kapsam\u0131ndan \u00e7\u0131kar\u0131l\u0131r ve sonu\u00e7land\u0131r\u0131lmam\u0131\u015f ba\u015fvurular\u0131 reddedilir. Sat\u0131n al\u0131nan yabanc\u0131 markalar bu Karar h\u00fck\u00fcmleri \u00e7er\u00e7evesinde desteklenmez.<\/li>\n
          • Karar\u2019\u0131n \u201c\u00d6deme \u0130\u015flemleri\u201d ba\u015fl\u0131kl\u0131 28. maddesinde yer alan \u201cABD Dolar\u0131\u201d ibareleri metinden \u00e7\u0131kart\u0131lm\u0131\u015ft\u0131r. Ayn\u0131 maddeye, Karar kapsam\u0131nda yer alan destek limitlerinin, her takvim y\u0131l\u0131 ba\u015f\u0131nda (Ortalama T\u00dcFE + Ortalama Y\u0130-\u00dcFE)\/2 oran\u0131nda g\u00fcncellenece\u011fini belirten ek f\u0131kra eklenmi\u015ftir.<\/li>\n
          • Karar\u2019\u0131n 30. maddesinin t\u00fcm f\u0131kralar\u0131nda birtak\u0131m revizyonlar yap\u0131lm\u0131\u015f olup en kapsaml\u0131 de\u011fi\u015fikliklere 1. ve 2. f\u0131kralarda yer verilmi\u015ftir. \u0130lgili f\u0131kralar uyar\u0131nca, Marka\/TURQUALITY\u00ae Destek Program\u0131na al\u0131nan yararlananlar\u0131n ilgili markalar\u0131na y\u00f6nelik performans denetimi Genelge\u2019de belirtilen usul ve esaslar \u00e7er\u00e7evesinde yap\u0131l\u0131r. Ayr\u0131ca, Marka\/TURQUALITY\u00ae Destek Program\u0131na al\u0131nan yararlan\u0131c\u0131lar\u0131n ilgili markalar\u0131na y\u00f6nelik desteklerden yararlanmaya devam edebilmeleri i\u00e7in performans denetimleri sonucunda yeterli performans\u0131 ortaya koymalar\u0131 gerekir.<\/li>\n
          • Karar\u2019\u0131n \u201cM\u00fceyyide\u201d ba\u015fl\u0131kl\u0131 31. maddesi \u00f6nemli \u00f6l\u00e7\u00fcde detayland\u0131r\u0131lm\u0131\u015f ve g\u00fcncellenmi\u015ftir. Buna g\u00f6re,<\/li>\n<\/ul>\n
              \n
            • Karar kapsam\u0131nda yararlan\u0131c\u0131lar veya i\u015fbirli\u011fi kurulu\u015flar\u0131 taraf\u0131ndan yan\u0131lt\u0131c\u0131 belge ibraz edildi\u011finin veya beyanda ya da taahh\u00fctte bulunuldu\u011funun tespiti halinde, bahse konu ba\u015fvuru dosyas\u0131 de\u011ferlendirmeye al\u0131nmaz. Yararlan\u0131c\u0131 veya i\u015fbirli\u011fi kurulu\u015fu, dosyas\u0131n\u0131n de\u011ferlendirmeye al\u0131nmayaca\u011f\u0131na ili\u015fkin bildirim yaz\u0131s\u0131 tarihini takip eden alt\u0131 ayl\u0131k d\u00f6neme ait faaliyetleri veya harcamalar\u0131 i\u00e7in destek ba\u015fvurusunda bulunamaz. Ayr\u0131ca, an\u0131lan bildirim tarihinden \u00f6nce ba\u015fvurusu yap\u0131lm\u0131\u015f olan ancak sonu\u00e7land\u0131r\u0131lmam\u0131\u015f destek ba\u015fvuru dosyalar\u0131 reddedilir.<\/li>\n
            • Karar kapsam\u0131nda haks\u0131z olarak al\u0131nd\u0131\u011f\u0131 ve\/veya amac\u0131 d\u0131\u015f\u0131nda kullan\u0131ld\u0131\u011f\u0131 tespit edilen destek \u00f6demeleri, ilgililerden 21\/7\/1953 tarihli ve 6183 say\u0131l\u0131 Amme Alacaklar\u0131n\u0131n Tahsil Usul\u00fc Hakk\u0131nda Kanun h\u00fck\u00fcmleri \u00e7er\u00e7evesinde tahsil edilir. Hakk\u0131nda 2. f\u0131kra h\u00fck\u00fcmlerine g\u00f6re i\u015flem ba\u015flat\u0131lan yararlan\u0131c\u0131 veya i\u015fbirli\u011fi kurulu\u015fu, geri \u00f6deme bildirimi yap\u0131lan yaz\u0131n\u0131n tarihini takip eden bir y\u0131ll\u0131k d\u00f6neme ait faaliyetleri veya harcamalar\u0131 i\u00e7in destek ba\u015fvurusunda bulunamaz. Ayr\u0131ca, an\u0131lan bildirim tarihinden \u00f6nce ba\u015fvurusu yap\u0131lm\u0131\u015f olan ancak sonu\u00e7land\u0131r\u0131lmam\u0131\u015f destek ba\u015fvuru dosyalar\u0131 reddedilir.<\/li>\n
            • veya 2. f\u0131kralarda say\u0131lan fiillerin tekrarlanmas\u0131 halinde, yararlan\u0131c\u0131 veya i\u015fbirli\u011fi kurulu\u015funun bu Karar kapsam\u0131ndaki t\u00fcm destek ba\u015fvurulan reddedilir ve yararlan\u0131c\u0131 veya i\u015fbirli\u011fi kurulu\u015fu destek kapsam\u0131ndan \u00e7\u0131kar\u0131l\u0131r.<\/li>\n<\/ul>\n

              Sonu\u00e7<\/strong><\/h3>\n

              De\u011fi\u015fiklik Karar\u0131, \u00f6zellikle Marka Destek Program\u0131 ve TURQUALITY\u00ae Destek Program\u0131 \u00e7er\u00e7evesinde sa\u011flanacak desteklerin oranlar\u0131nda ve azami tutar\u0131nda \u00f6nemli de\u011fi\u015fiklikleri beraberinde getirmekte, daha \u00f6nceden ABD Dolar\u0131 \u00fczerinden belirtilen bu tutarlar\u0131n TL olarak g\u00fcncellenmi\u015f hallerini Karar metnine entegre etmektedir. Ayr\u0131ca, uygulanacak m\u00fceyyideler ve Bakanl\u0131k\u2019\u0131n yetki kapsam\u0131 gibi konularda da detayl\u0131 de\u011fi\u015fiklikler yap\u0131lm\u0131\u015ft\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

              D\u00f6viz Kazand\u0131r\u0131c\u0131 Hizmet Sekt\u00f6rleri Markala\u015fma Destekleri Hakk\u0131nda Karar\u2019\u0131n i\u00e7eri\u011finde k\u00f6kl\u00fc de\u011fi\u015fiklikler yap\u0131lmas\u0131n\u0131 \u00f6ng\u00f6ren ve 5468 say\u0131l\u0131 Cumhurba\u015fkan\u0131 Karar\u0131 ile y\u00fcr\u00fcrl\u00fc\u011fe […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[120],"tags":[91],"class_list":["post-22730","post","type-post","status-publish","format-standard","hentry","category-legal-alerts","tag-intellectual-property-tr"],"acf":[],"yoast_head":"\nD\u00f6viz kazand\u0131r\u0131c\u0131 hizmet sekt\u00f6rleri markala\u015fma destekleri hakk\u0131nda yap\u0131lan de\u011fi\u015fiklikler nelerdir?<\/title>\n<meta name=\"description\" content=\"D\u00f6viz 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