{"id":22619,"date":"2022-04-21T16:06:35","date_gmt":"2022-04-21T16:06:35","guid":{"rendered":"https:\/\/www.esin.av.tr\/?p=22619"},"modified":"2022-06-09T13:42:42","modified_gmt":"2022-06-09T13:42:42","slug":"fiyat-bilgisi-iceren-reklamlar-ile-indirimli-satis-reklamlari-ve-ticari-uygulamalari-hakkinda-kilavuz-yayimlandi","status":"publish","type":"post","link":"https:\/\/www.esin.av.tr\/tr\/2022\/04\/21\/fiyat-bilgisi-iceren-reklamlar-ile-indirimli-satis-reklamlari-ve-ticari-uygulamalari-hakkinda-kilavuz-yayimlandi\/","title":{"rendered":"Fiyat Bilgisi \u0130\u00e7eren Reklamlar ile \u0130ndirimli Sat\u0131\u015f Reklamlar\u0131 ve Ticari Uygulamalar\u0131 Hakk\u0131nda K\u0131lavuz Yay\u0131mland\u0131"},"content":{"rendered":"<p><strong><b><span style=\"color: #ee3035; font-family: Arial; font-size: small;\"><a href=\"https:\/\/podcast.esin.av.tr\/?lang=tr&amp;playing=PFC9295318610?updated=1650535407\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-18799\" src=\"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/02\/1.png\" alt=\"\" width=\"47\" height=\"47\" srcset=\"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/02\/1.png 186w, https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/02\/1-150x150.png 150w\" sizes=\"(max-width: 47px) 100vw, 47px\" \/><\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0B\u00fcltenlerimizi podcast olarak da dinleyebilirsiniz!<\/span><\/b><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\"><strong><b><span style=\"font-family: Arial;\">Yeni Geli\u015fme<\/span><\/b><\/strong><\/span><\/p>\n<p>Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu, 15 Nisan 2022 tarihinde T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun ve Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi kapsam\u0131nda Fiyat Bilgisi \u0130\u00e7eren Reklamlar ile \u0130ndirimli Sat\u0131\u015f Reklamlar\u0131 ve Ticari Uygulamalar\u0131 Hakk\u0131nda K\u0131lavuz (&#8220;<strong><b><span style=\"font-family: Arial;\">K\u0131lavuz<\/span><\/b><\/strong>&#8220;) yay\u0131mlad\u0131. K\u0131lavuz ile fiyat bilgisi i\u00e7eren ve indirimli sat\u0131\u015flar hakk\u0131nda yap\u0131lan reklam faaliyetlerine ili\u015fkin olarak; reklam veren, reklam ajanslar\u0131, mecra kurulu\u015flar\u0131, sat\u0131c\u0131, sa\u011flay\u0131c\u0131 ve arac\u0131 hizmet sa\u011flay\u0131c\u0131lar ba\u015fta olmak \u00fczere reklamc\u0131l\u0131k sekt\u00f6r\u00fcndeki t\u00fcm payda\u015flara yol g\u00f6sterilmesi hedeflenmektedir.<\/p>\n<p>K\u0131lavuz&#8217;a<span style=\"color: #ee3035; font-family: Arial; font-size: small;\">\u00a0<\/span><span style=\"color: black; font-family: Arial; font-size: small;\"><a href=\"https:\/\/urldefense.com\/v3\/__https:\/esinxchange.com\/collect\/click.aspx?u=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&amp;rh=ff008f37522773860d507f75ba4fa4cbcda975a2__;!!Hj9Y_P0nvg!DbXX-yqATmBWAJ3JAQ4ynrrgkZklQvsq--VEB70NLscCROMhyrZ9DbKp_XJ9JcD8sJwNnw$\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ee3035;\">buradan<\/span>\u00a0<\/a>ula\u015fabilirsiniz.<\/span><\/p>\n<p><strong><b><span style=\"font-family: Arial;\">Ne De\u011fi\u015fecek?<\/span><\/b><\/strong><\/p>\n<p>K\u0131lavuz&#8217;da d\u00fczenlenen ba\u015fl\u0131ca hususlar a\u015fa\u011f\u0131daki gibidir:<\/p>\n<p><em><i><span style=\"font-family: Arial;\">Temel ilkeler<\/span><\/i><\/em><\/p>\n<ul type=\"disc\">\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">Zorunlu ve makul teslimat masraflar\u0131 haricinde, t\u00fcketicinin bir mal\u0131 edinebilmesi i\u00e7in \u00f6deme yapmas\u0131 gerekti\u011fi durumlarda; mal\u0131n \u00fccretsiz oldu\u011funa ili\u015fkin ifadelerin kullan\u0131lmas\u0131 yasakt\u0131r. Ayr\u0131ca, t\u00fcketicinin \u00f6demesi gereken t\u00fcm teslimat tutarlar\u0131 g\u00f6sterilmeli; de\u011fi\u015fken durumlarda ise tutar\u0131n hesaplanmas\u0131na ili\u015fkin bilgilendirme yap\u0131lmal\u0131d\u0131r.<\/span><\/li>\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">Ek \u00f6deme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc do\u011furan se\u00e7enekler kendili\u011finden se\u00e7ili olarak sunulmamal\u0131, \u00f6nceden t\u00fcketicinin a\u00e7\u0131k onay\u0131 al\u0131nmal\u0131d\u0131r.<\/span><\/li>\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">Reklam verenler, fiyat veya indirimlere ili\u015fkin &#8220;net&#8221;, &#8220;t\u00fcm\u00fc&#8221;, &#8220;her \u015fey&#8221; gibi ifadeleri; ilgili fiyat veya indirimin t\u00fcm veya belirli kategorideki mal veya hizmetler i\u00e7in ge\u00e7erli olmas\u0131 halinde kullanabilir. Bu kapsamda, fiyat veya indirimin ge\u00e7erli oldu\u011fu kategoriler t\u00fcketiciler taraf\u0131ndan a\u00e7\u0131k\u00e7a anla\u015f\u0131labilir \u015fekilde belirtilmelidir.<\/span><\/li>\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">\u0130ndirimli sat\u0131\u015f kampanyalar\u0131na ili\u015fkin reklamlarda \u201c\u2026e varan\u201d, \u201c\u2026den itibaren\u201d, \u201c\u2026e kadar\u201d gibi ifadelere okunabilir b\u00fcy\u00fckl\u00fckte yer verilmeli ve indirimli mallar\u0131n kapsam\u0131 t\u00fcketicinin makul beklentisini kar\u015f\u0131lamal\u0131d\u0131r.<\/span><\/li>\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">T\u00fcketicilerin bilin\u00e7li bir tercih yapmas\u0131 i\u00e7in gerekli zaman\u0131 tan\u0131mayan, bir mal veya hizmetin sadece \u00e7ok k\u0131s\u0131tl\u0131 bir s\u00fcre i\u00e7inde belirli \u015fartlar alt\u0131nda sunulaca\u011f\u0131na ili\u015fkin ifadelerin ger\u00e7e\u011fe ayk\u0131r\u0131 olarak kullan\u0131lmas\u0131 yasakt\u0131r.<\/span><\/li>\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">Ya\u015fl\u0131lar, engelliler ve \u00e7ocuklar gibi hassas t\u00fcketici gruplar\u0131na y\u00f6nelik indirimli sat\u0131\u015f reklamlar\u0131nda ve ticari uygulamalarda ilave \u00f6zen g\u00f6sterilmelidir. \u00d6zellikle \u00e7ocuklara y\u00f6nelik reklamlarda; (i) fiyat\u0131n \u00f6zellikle d\u00fc\u015f\u00fck oldu\u011fu alg\u0131s\u0131 olu\u015fturacak \u015fekilde, fiyat bilgisinin yan\u0131nda \u201cyaln\u0131zca\u201d veya \u201csadece\u201d gibi ifadeler kullan\u0131lmamal\u0131, (ii) \u00e7ocuklar ebeveynlerini veya ba\u015fkalar\u0131n\u0131 ikna etmeye do\u011frudan te\u015fvik edilmemeli ve (iii) \u00e7ocuklar\u0131n s\u00f6zle\u015fme yapmalar\u0131n\u0131 ima edecek ifadeler kullan\u0131lmamal\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n<p class=\"x_MsoNormal\"><em><i><span style=\"color: black; font-family: Arial; font-size: small;\">Fiyat bilgisi i\u00e7eren reklamlar<\/span><\/i><\/em><\/p>\n<ul type=\"disc\">\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">Reklamda sunulan fiyat, mal veya hizmetin t\u00fcm vergiler d\u00e2hil toplam sat\u0131\u015f fiyat\u0131 olmal\u0131d\u0131r. Finansal krediler gibi fiyat\u0131n t\u00fcketicinin ya\u015f\u0131, cinsiyeti, sa\u011fl\u0131k durumu gibi \u00f6zellikleri veya ilgili mevzuat nedeniyle hesaplanamamas\u0131 durumunda toplam fiyat\u0131n hesaplanma y\u00f6ntemine yer verilmelidir.<\/span><\/li>\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">Yurt d\u0131\u015f\u0131nda ifa edilmesi \u00f6ng\u00f6r\u00fclen paket tur ve e\u011fitim hizmetleri ile yurt d\u0131\u015f\u0131na y\u00f6nelik ula\u015f\u0131m ve konaklama hizmetlerinin reklam\u0131 hari\u00e7 olmak \u00fczere, reklamlarda sat\u0131\u015f fiyatlar\u0131 T\u00fcrk Liras\u0131 cinsinden belirtilmelidir.<\/span><\/li>\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">Mal veya hizmetin (i) fiyat\u0131n\u0131n ba\u015fka bir mal veya hizmete ba\u011fl\u0131 olmas\u0131 veya (ii) belirli \u015fartlar alt\u0131nda t\u00fcketicilere bedelsiz verilece\u011fi taahh\u00fct edilmesi halinde, t\u00fcketicilerin yerine getirilmesi gereken \u015fartlar a\u00e7\u0131k\u00e7a belirtilmelidir.<\/span><\/li>\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">Taksitli \u00f6demelere ili\u015fkin reklamlarda, mal veya hizmetin toplam fiyat\u0131 ve taksit say\u0131s\u0131, taksit tutar\u0131 ile birlikte ve okunabilir b\u00fcy\u00fckl\u00fckte veya sesli olarak g\u00f6sterilmelidir.<\/span><\/li>\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">Fiyat\u0131n ge\u00e7erlili\u011fi bir s\u00fcre veya stoka ba\u011fl\u0131 ise, bu s\u00fcre ve stok miktar\u0131 reklamlarda a\u00e7\u0131k\u00e7a belirtilmelidir.<\/span><\/li>\n<\/ul>\n<p class=\"x_MsoNormal\"><em><i><span style=\"color: black; font-family: Arial; font-size: small;\">\u0130ndirimli sat\u0131\u015f reklamlar\u0131<\/span><\/i><\/em><\/p>\n<ul type=\"disc\">\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">Bir mal veya hizmette indirim yap\u0131ld\u0131\u011f\u0131na ili\u015fkin yaz\u0131l\u0131, sesli veya g\u00f6rsel reklamlarda; indirimden \u00f6nceki fiyat, indirimli sat\u0131\u015f\u0131n ba\u015flang\u0131\u00e7 ve biti\u015f tarihleri ile indirimli mal veya hizmetin miktar\u0131 s\u0131n\u0131rl\u0131 ise bu miktar\u0131n a\u00e7\u0131k ve anla\u015f\u0131l\u0131r bir bi\u00e7imde belirtilmesi zorunludur. \u00d6zellikle indirim miktar\u0131 ve kapsam\u0131na ili\u015fkin t\u00fcketicileri yan\u0131ltabilecek ifade veya g\u00f6r\u00fcnt\u00fclere yer verilmesi yasakt\u0131r.<\/span><\/li>\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">\u00c7abuk bozulan mallar d\u0131\u015f\u0131ndaki mal ve hizmetlerin indirimden \u00f6nceki sat\u0131\u015f fiyat\u0131; indirimin uyguland\u0131\u011f\u0131 tarihten \u00f6nceki 30 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyatt\u0131r. Bu fiyat\u0131n tespitinde 30 g\u00fcnl\u00fck s\u00fcre i\u00e7inde uygulanan indirimli fiyatlar da dikkate al\u0131n\u0131r.<\/span><\/li>\n<li class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">Bir sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131n\u0131n farkl\u0131 sat\u0131\u015f kanallar\u0131 ve\/veya sat\u0131\u015f noktalar\u0131 \u00fczerinden farkl\u0131 fiyatlarla sat\u0131\u015f yapmas\u0131 halinde indirimden \u00f6nceki sat\u0131\u015f fiyat\u0131n\u0131n tespitinde ilgili sat\u0131\u015f kanal\u0131nda\/noktas\u0131nda son 30 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat esas al\u0131nmal\u0131d\u0131r. Bir mal\u0131n ayn\u0131 e-ticaret platformunda ve ayn\u0131 sat\u0131c\u0131 taraf\u0131ndan farkl\u0131 uzant\u0131lar \u00fczerinden farkl\u0131 indirim oranlar\u0131 ile sat\u0131\u015fa sunulmas\u0131 mevzuata ayk\u0131r\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n<p class=\"x_MsoNormal\"><span style=\"color: black; font-family: Arial; font-size: small;\">Reklam verenler veya reklam veren arac\u0131 hizmet sa\u011flay\u0131c\u0131lar, herhangi bir mecradaki fiyat g\u00f6sterimleri, indirimli sat\u0131\u015f\u00a0 duyurular\u0131, stok bildirimleri ve ticari uygulamalardan sorumludur. Bu kapsamda,<br \/>\narac\u0131 hizmet sa\u011flay\u0131c\u0131lar, sat\u0131c\u0131 ve sa\u011flay\u0131c\u0131lar\u0131 K\u0131lavuz h\u00fck\u00fcmleri hakk\u0131nda bilgilendirmelidir.<\/span><\/p>\n<p>Reklam verenler, reklam ajanslar\u0131 ve mecra kurulu\u015flar\u0131ndan her biri ayr\u0131 ayr\u0131 K\u0131lavuz&#8217;daki d\u00fczenlemelere uymakla y\u00fck\u00fcml\u00fcd\u00fcr.<\/p>\n<p><strong><b><span style=\"font-family: Arial;\">Sonu\u00e7<\/span><\/b><\/strong><\/p>\n<p>K\u0131lavuz, fiyat ve indirim bilgisi i\u00e7eren reklam faaliyetlerine ili\u015fkin olarak yol g\u00f6sterici d\u00fczenlemeler ve \u00f6rnekler i\u00e7ermektedir. Reklam verenler, reklam ajanslar\u0131, mecra kurulu\u015flar\u0131 ve arac\u0131 hizmet sa\u011flay\u0131c\u0131lar ba\u015fta olmak \u00fczere sat\u0131\u015f ve reklamc\u0131l\u0131k sekt\u00f6r\u00fcndeki t\u00fcm payda\u015flar\u0131n K\u0131lavuz h\u00fck\u00fcmlerini inceleyerek mevzuata uyum sa\u011flamas\u0131 gerekmektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0B\u00fcltenlerimizi podcast olarak da dinleyebilirsiniz! &nbsp; Yeni Geli\u015fme Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[120],"tags":[94],"class_list":["post-22619","post","type-post","status-publish","format-standard","hentry","category-legal-alerts","tag-international-commercial-and-trade-tr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fiyat Bilgisi \u0130\u00e7eren Reklamlar ile \u0130ndirimli Sat\u0131\u015f Reklamlar\u0131 ve Ticari Uygulamalar\u0131 Hakk\u0131nda K\u0131lavuz Yay\u0131mland\u0131<\/title>\n<meta name=\"description\" content=\"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0B\u00fcltenlerimizi podcast olarak da dinleyebilirsiniz! 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