{"id":19481,"date":"2021-05-21T09:12:51","date_gmt":"2021-05-21T09:12:51","guid":{"rendered":"https:\/\/www.esin.av.tr\/?p=19481"},"modified":"2021-09-14T22:36:11","modified_gmt":"2021-09-14T22:36:11","slug":"sosyal-medya-etkileyicileri-tarafindan-yapilan-reklamlara-yonelik-kilavuz-yayimlandi","status":"publish","type":"post","link":"https:\/\/www.esin.av.tr\/tr\/2021\/05\/21\/sosyal-medya-etkileyicileri-tarafindan-yapilan-reklamlara-yonelik-kilavuz-yayimlandi\/","title":{"rendered":"Sosyal Medya Etkileyicileri Taraf\u0131ndan Yap\u0131lan Reklamlara Y\u00f6nelik K\u0131lavuz Yay\u0131mland\u0131"},"content":{"rendered":"<p><strong><a href=\"https:\/\/podcast.esin.av.tr\/?lang=tr&amp;playing=PFC4693894084\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone  wp-image-18799\" src=\"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/02\/1.png\" alt=\"\" width=\"58\" height=\"58\" srcset=\"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/02\/1.png 186w, https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/02\/1-150x150.png 150w\" sizes=\"(max-width: 58px) 100vw, 58px\" \/><\/a>\u00a0 \u00a0 \u00a0Art\u0131k b\u00fcltenlerimizi sesli olarak da dinleyebilirsiniz!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Yeni Geli\u015fme<\/strong><\/p>\n<p>Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu 5 May\u0131s 2021 tarihinde T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun kapsam\u0131nda Sosyal Medya Etkileyicileri Taraf\u0131ndan Yap\u0131lan Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Hakk\u0131nda K\u0131lavuz (&#8220;<strong>K\u0131lavuz<\/strong>&#8220;) yay\u0131mlad\u0131. K\u0131lavuz ile Sosyal Medya Etkileyicileri (&#8220;<strong>Etkileyiciler<\/strong>&#8220;) taraf\u0131ndan yap\u0131lan reklam faaliyetlerine ili\u015fkin olarak, reklam veren, reklam ajanslar\u0131, mecra kurulu\u015flar\u0131 ba\u015fta olmak \u00fczere reklamc\u0131l\u0131k sekt\u00f6r\u00fcndeki t\u00fcm payda\u015flara yol g\u00f6sterilmesi hedeflenmektedir. K\u0131lavuz&#8217;a <a href=\"https:\/\/bakerxchange.com\/collect\/click.aspx?u=VllxdFZiemgrQ1BBL3ZPVVVsY3ZTN3NNY1NyVmFTZHZzTEh1MjZGVHdjbU9Mek5EUTFRTVA2OG4rSFJsaVF6OG0ycDRDdGU5S1l3VkNPeFVGcEQ0OS9XM0VmbGk2OE1WRW1ZK0ZVQ29tTDlTcC9iRkxZNFU3UDVXS3g2MDBNa01Qcms0RVFPYkp0NTZrNkc1RkRTTVV2cStCem5GTUJIR0JEWlM2SFpBRUZpb3dwd0tnc3l5RHkrSTdMdVdlVThOeEZVUGFXTGlkRTg9&amp;rh=ff007a0f50ff89316482e28bf846b7a920aa36a9\">buradan <\/a>ula\u015fabilirsiniz.<\/p>\n<p><strong>Ne De\u011fi\u015fecek?<\/strong><\/p>\n<p>K\u0131lavuz, Etkileyiciler arac\u0131l\u0131\u011f\u0131 ile yap\u0131lan reklamlara ili\u015fkin temel ilkeleri d\u00fczenlemi\u015ftir. Buna g\u00f6re K\u0131lavuz uyar\u0131nca:<\/p>\n<ul>\n<li>Sosyal medya \u00fczerinde t\u0131pk\u0131 di\u011fer mecralarda oldu\u011fu gibi sesli, yaz\u0131l\u0131 veya g\u00f6r\u00fcnt\u00fcl\u00fc her t\u00fcr \u00f6rt\u00fcl\u00fc reklam yasaklanm\u0131\u015ft\u0131r.<\/li>\n<li>Reklam verenden maddi kazan\u00e7 ve\/veya \u00fccretsiz ya da indirimli mal veya hizmet gibi faydalar\u0131n sa\u011fland\u0131\u011f\u0131 payla\u015f\u0131mlarda, Etkileyici bunu ilgili etiketlerle belirtmelidir.<\/li>\n<li>Etkileyiciler taraf\u0131ndan yap\u0131lan reklam, di\u011fer i\u00e7erikten a\u00e7\u0131k\u00e7a ay\u0131rt edilebilir olmal\u0131d\u0131r. T\u00fcketiciler Etkileyici taraf\u0131ndan sosyal medya \u00fczerinden yap\u0131lan ileti\u015fimin ticari ama\u00e7 i\u00e7erdi\u011fini ilk bak\u0131\u015fta anlayabilmelidir<\/li>\n<\/ul>\n<p>K\u0131lavuz, bu ama\u00e7lar\u0131 ger\u00e7ekle\u015ftirebilmek ad\u0131na sosyal medya platformu \u00fczerinde yap\u0131lan ileti\u015fimi d\u00f6rt farkl\u0131 gruba ayr\u0131lmaktad\u0131r:<\/p>\n<ul>\n<li>Video payla\u015f\u0131m\u0131 yap\u0131lan platformlar<\/li>\n<li>Foto\u011fraf ve mesaj payla\u015f\u0131m\u0131 yap\u0131lan platformlar<\/li>\n<li>Podcast payla\u015f\u0131m\u0131 yap\u0131lan platformlar<\/li>\n<li>\u0130\u00e7eri\u011fin k\u0131sa bir s\u00fcre g\u00f6r\u00fcnt\u00fclenebildi\u011fi platformlar<\/li>\n<\/ul>\n<p>K\u0131lavuz her bir platform t\u00fcr\u00fc \u00f6zelinde reklam verilirken uyulmas\u0131 gereken kurallar\u0131 d\u00fczenlemektedir.<\/p>\n<p>T\u00fcm kurallar\u0131n ortak yan\u0131 &#8220;#Sponsor&#8221;, &#8220;#\u0130\u015fbirli\u011fi&#8221;, &#8220;#Reklam&#8221; ya da &#8220;#Tan\u0131t\u0131m&#8221; gibi \u00e7e\u015fitli etiketlerin kullan\u0131lmas\u0131 suretiyle s\u00f6z konusu ileti\u015fimin reklam i\u00e7erdi\u011fini ortaya koymakt\u0131r.<\/p>\n<p>K\u0131lavuz Reklam veren, reklam ajans\u0131 ve Etkileyiciler&#8217;in y\u00fck\u00fcml\u00fcl\u00fcklerini ayr\u0131 ayr\u0131 d\u00fczenlemi\u015ftir ve her biri ayr\u0131 ayr\u0131 K\u0131lavuz&#8217;daki d\u00fczenlemelere uymakla y\u00fck\u00fcml\u00fcd\u00fcr.<\/p>\n<p>\u0130laveten reklam veren, Etkileyici&#8217;yi K\u0131lavuz; Kanun ve ilgili mevzuattan do\u011fan y\u00fck\u00fcml\u00fcl\u00fckleri do\u011frultusunda bilgilendirmeli ve s\u00f6z konusu y\u00fck\u00fcml\u00fcl\u00fcklere uymas\u0131n\u0131 istemelidir. K\u0131lavuz&#8217;da yer verilen y\u00fck\u00fcml\u00fcl\u00fcklerin ihlali Kanun uyar\u0131nca idari para cezas\u0131 veya durdurma karar\u0131 gibi yapt\u0131r\u0131mlara sebep olmaktad\u0131r.<\/p>\n<p><strong>Sonu\u00e7<\/strong><\/p>\n<p>K\u0131lavuz \u00e7evrimi\u00e7i reklam sekt\u00f6r\u00fcnde \u00f6nemli bir bo\u015flu\u011fu doldurmaktad\u0131r. Reklam verenler, reklam ajanslar\u0131 ve Etkileyiciler K\u0131lavuz&#8217;u dikkatle incelemeli ve Etkileyiciler taraf\u0131ndan yap\u0131lan reklamlarda her biri K\u0131lavuz&#8217;a azami uyum sa\u011flamal\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0Art\u0131k b\u00fcltenlerimizi sesli olarak da dinleyebilirsiniz! &nbsp; Yeni Geli\u015fme Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu 5 May\u0131s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[120],"tags":[91,93],"class_list":["post-19481","post","type-post","status-publish","format-standard","hentry","category-legal-alerts","tag-intellectual-property-tr","tag-information-technology-communications-tr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sosyal Medya Etkileyicileri Taraf\u0131ndan Yap\u0131lan Reklamlara Y\u00f6nelik K\u0131lavuz Yay\u0131mland\u0131<\/title>\n<meta name=\"description\" content=\"\u00a0 \u00a0 \u00a0Art\u0131k b\u00fcltenlerimizi sesli olarak da dinleyebilirsiniz! 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