{"id":18748,"date":"2021-02-09T13:54:05","date_gmt":"2021-02-09T13:54:05","guid":{"rendered":"https:\/\/www.esin.av.tr\/?p=18748"},"modified":"2022-06-09T13:21:03","modified_gmt":"2022-06-09T13:21:03","slug":"rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi","status":"publish","type":"post","link":"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/","title":{"rendered":"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu&#8217;nu Yay\u0131mlad\u0131"},"content":{"rendered":"<p><strong>Yeni Geli\u015fme<\/strong><\/p>\n<p>5 \u015eubat 2021 tarihinde Rekabet Kurumu (&#8220;<strong>Kurum<\/strong>&#8220;) T\u00fcrkiye HTM Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu&#8217;nu (&#8220;<strong>\u00d6n Rapor<\/strong>&#8220;) yay\u0131mlam\u0131\u015ft\u0131r. \u00d6n Rapor, h\u0131zl\u0131 t\u00fcketim mallar\u0131 (&#8220;<strong>HTM<\/strong>&#8220;) perakendecili\u011fi sekt\u00f6r\u00fcne ili\u015fkin rekabet hukuku uygulamas\u0131n\u0131n dahi \u00f6tesine ge\u00e7en birtak\u0131m ipu\u00e7lar\u0131 sunmaktad\u0131r.<\/p>\n<p><strong>Rapor Ne Anlama Geliyor?<\/strong><\/p>\n<p>HTM perakendecili\u011fi sekt\u00f6r\u00fc bir s\u00fcredir Kurum&#8217;un \u00f6ncelikleri aras\u0131nda yer almaktad\u0131r. Bunun ba\u015fl\u0131ca sebebi ise sekt\u00f6r\u00fcn yap\u0131s\u0131 ile ekonomideki kilit rol\u00fcd\u00fcr. Dolay\u0131s\u0131yla \u00d6n Rapor t\u00fcr\u00fcn\u00fcn tek \u00f6rne\u011fi olmay\u0131p nitekim 24 May\u0131s 2012&#8217;de Kurum, HTM perakendecili\u011fine ili\u015fkin ilk sekt\u00f6r incelemesinin sonu\u00e7lar\u0131n\u0131 T\u00fcrkiye HTM Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi Nihai Raporu arac\u0131l\u0131\u011f\u0131yla payla\u015fm\u0131\u015ft\u0131r.<\/p>\n<p>Bahse konu raporun ard\u0131ndan 2017 y\u0131l\u0131nda yeni bir sekt\u00f6r incelemesini ba\u015flatma ihtiyac\u0131 Rekabet Kurulu&#8217;nun <em>Tesco\/Migros <\/em>devralmas\u0131na ili\u015fkin izin karar\u0131ndan sonra g\u00fcndeme gelmi\u015ftir. Burada Kurum, pazar dinamiklerinin ilk incelemeden bu yana \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fti\u011fine vurgu yapm\u0131\u015f ve HTM perakendecili\u011fi sekt\u00f6r\u00fcne ili\u015fkin yeni bir inceleme yap\u0131lmas\u0131 y\u00f6n\u00fcnde 2017 ba\u015f\u0131nda al\u0131nan Kurul karar\u0131n\u0131 tetiklemi\u015ftir.<\/p>\n<p>\u0130ncelemesinin \u00fc\u00e7\u00fcnc\u00fc y\u0131l\u0131nda Kurum, \u00d6n Rapor&#8217;u yay\u0131mlayarak \u00f6nemli bir a\u015famay\u0131 geride b\u0131rakmaktad\u0131r. \u0130\u015fbu inceleme i\u00e7in Kurum pek \u00e7ok payda\u015fla ileti\u015fime ge\u00e7mi\u015f olup organize g\u0131da perakendecileri, tedarik\u00e7iler, ara\u015ft\u0131rma \u015firketleri, \u00e7evrimi\u00e7i perakendeciler, te\u015febb\u00fcs birlikleri ile kamu kurumlar\u0131 bu payda\u015flardan baz\u0131lar\u0131d\u0131r.<\/p>\n<p>\u00d6n Rapor&#8217;da yap\u0131lan \u00e7\u0131kar\u0131mlardan \u00f6ne \u00e7\u0131kan baz\u0131lar\u0131 ise a\u015fa\u011f\u0131daki gibidir:<\/p>\n<ul>\n<li><strong>Yo\u011funla\u015fma Oranlar\u0131ndaki Y\u00fckseli\u015f: <\/strong>Yerel ve k\u00fc\u00e7\u00fck marketler en b\u00fcy\u00fck d\u00f6rt perakendeci (B\u0130M, A101, Migros, \u015eOK) lehine pazar pay\u0131 kaybetmekte ve 2019 itibariyle bu perakendecilerin pazar pay\u0131, toplam pazar\u0131n %50&#8217;sinden fazlas\u0131na kar\u015f\u0131l\u0131k gelmektedir. Ayr\u0131ca yo\u011funla\u015fma bilhassa indirim market\u00e7ili\u011fi yarar\u0131na geli\u015fmektedir. Yak\u0131n gelecek i\u00e7inde sekt\u00f6r oyuncular\u0131n\u0131n %90&#8217;\u0131 yo\u011funla\u015fma e\u011filiminin devam edece\u011fi kanaatindedir.<\/li>\n<li><strong>&#8220;K\u00f6t\u00fcye Kullanma&#8221; Tehlikesi: <\/strong>\u0130ndirim marketleri, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u00fcreticiler ile \u00e7ift\u00e7iler taraf\u0131ndan \u00fcretilen \u00f6zel markal\u0131 \u00fcr\u00fcnleri yo\u011funlukla satmaktad\u0131r. \u0130laveten indirim marketleri bu tedarik\u00e7iler kar\u015f\u0131s\u0131nda \u00f6nemli bir al\u0131c\u0131 g\u00fcc\u00fcne sahip bulunmaktad\u0131r. \u0130\u015fbu al\u0131c\u0131 g\u00fcc\u00fcn\u00fcn k\u00f6t\u00fcye kullan\u0131lmas\u0131 ise bu t\u00fcr oyuncular\u0131n gelirlerini ve bununla birlikte yat\u0131r\u0131m yapma, pazarda geni\u015fleme ve yeni \u00fcr\u00fcnler geli\u015ftirme g\u00fcd\u00fclerini azaltabilece\u011finden Kurum, pazardaki rekabet s\u00fcrecini korumak ad\u0131na bu tehlikeye kar\u015f\u0131 teyakkuzda olaca\u011f\u0131n\u0131 belirtmektedir.<\/li>\n<li><strong>Haks\u0131z Ticari Uygulamalar Mercek Alt\u0131nda: <\/strong>\u00d6n Rapor al\u0131c\u0131 g\u00fcc\u00fcnden kaynaklanan haks\u0131z ticari uygulamalar\u0131 \u015fu \u015fekilde \u00f6rneklendirmektedir: perakendeciler (i) tedarik\u00e7ilerden \u00e7e\u015fitli \u00f6demeler talep etmekte, (ii) uzun \u00f6deme vadeleri \u00f6ng\u00f6rmekte ve (iii) s\u00f6zle\u015fmesel h\u00fck\u00fcmleri tek tarafl\u0131 olarak de\u011fi\u015ftirme hakk\u0131n\u0131 sakl\u0131 tutmaktad\u0131r. Kurum \u00d6n Rapor kapsam\u0131nda ayr\u0131ca \u015fu tespitte bulunmaktad\u0131r: Her ne kadar bu t\u00fcr uygulamalar kar\u015f\u0131s\u0131nda T\u00fcrk Ticaret Kanunu, T\u00fcrk Bor\u00e7lar Kanunu ve 6585 say\u0131l\u0131 Perakende Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun&#8217;da belirli \u00e7areler bulunsa da uygulamada tedarik\u00e7iler bu \u00e7arelere ba\u015fvurmaktan imtina etmektedir.<\/li>\n<li><strong>\u00c7\u00f6z\u00fcm &#8211; Yeni Bir Ba\u011f\u0131ms\u0131z \u0130dari Otorite: <\/strong>Al\u0131c\u0131 g\u00fcc\u00fcn\u00fcn perakendeciler taraf\u0131ndan k\u00f6t\u00fcye kullan\u0131lmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mek ad\u0131na \u00d6n Rapor yeni bir yasal d\u00fczenleme yap\u0131lmas\u0131 ve bu d\u00fczenlemeyi uygulayacak bir ba\u011f\u0131ms\u0131z idari otorite olu\u015fturulmas\u0131n\u0131 \u00f6nermektedir. Bu itibarla bahse konu yeni mevzuat haks\u0131z uygulamalar\u0131na kar\u015f\u0131 ya yasaklama ya da d\u00fczenleme yoluna gidecektir. \u00d6n Rapor kapsam\u0131nda Kurum, a\u015fa\u011f\u0131da say\u0131l\u0131 hususlar\u0131n yasaklanmas\u0131n\u0131n ve d\u00fczenlenmesinin gerekli oldu\u011fu kanaatine ula\u015fm\u0131\u015ft\u0131r:\n<ul>\n<li><strong>Yasaklama: <\/strong>(i) Bozulabilir tar\u0131msal \u00fcr\u00fcnler ve g\u0131da \u00fcr\u00fcnleri i\u00e7in 30 g\u00fcn\u00fc, (ii) di\u011fer tar\u0131msal \u00fcr\u00fcnler i\u00e7inse 60 g\u00fcn\u00fc a\u015fan \u00f6deme vadeleri, bozulabilir g\u0131dalarda k\u0131sa s\u00fcrede yap\u0131lan iptal bildirimleri, al\u0131c\u0131n\u0131n tek tarafl\u0131 s\u00f6zle\u015fme de\u011fi\u015fiklikleri, i\u015flemle ilgili olmayan \u00f6deme talepleri, kay\u0131p ve bozuk mal riskinin tedarik\u00e7iye transferi, ticari s\u0131rlar\u0131n al\u0131c\u0131 taraf\u0131ndan k\u00f6t\u00fcye kullan\u0131lmas\u0131, t\u00fcketici \u015fik\u00e2yetlerinin incelenmesi maliyetinin tedarik\u00e7iye aktar\u0131lmas\u0131.<\/li>\n<li><strong>D\u00fczenleme: <\/strong>Sat\u0131lmayan \u00fcr\u00fcnlerin iadesi, (i) listeleme, raf ve stok bedelleri, (ii) promosyon, (iii) pazarlama ve (iv) reklam i\u00e7in tedarik\u00e7inin \u00f6deme yapmas\u0131, al\u0131c\u0131n\u0131n tedarik\u00e7inin \u00fcr\u00fcnlerini satmak i\u00e7in kullan\u0131lan alanlara yerle\u015ftirilmesi i\u00e7in tedarik\u00e7iden personel \u00fccreti almas\u0131.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Rekabet Hukuku Uygulamas\u0131nda Yeni Yakla\u015f\u0131mlar: <\/strong>Kurum HTM perakendecili\u011fi sekt\u00f6r\u00fcne ili\u015fkin hususiyetlerin, 4054 say\u0131l\u0131 Rekabetin Korunmas\u0131 Hakk\u0131nda Kanun&#8217;un (&#8220;<strong>4054 Say\u0131l\u0131 Kanun<\/strong>&#8220;) uygulanmas\u0131nda \u00f6zel yakla\u015f\u0131mlar gerektirebilece\u011fine i\u015faret etmektedir.\n<ul>\n<li><strong>Kartel Anla\u015fmalar\u0131: <\/strong>Kurum sekt\u00f6re dair soru\u015fturmalarda uyumlu eylem karinesini daha etkili kullanabilecektir.<\/li>\n<li><strong>Hakim Durumun K\u00f6t\u00fcye Kullan\u0131lmas\u0131: <\/strong>Birlikte hakim durum m\u00fcessesesi \u00f6zel bir \u00f6nem arz edebilecektir.<\/li>\n<li><strong>Yo\u011funla\u015fma Denetimi: <\/strong>Sekt\u00f6re ili\u015fkin i\u015flemler hakk\u0131nda y\u00fcr\u00fct\u00fclen yo\u011funla\u015fma denetimi s\u00fcre\u00e7lerinin daha kat\u0131 ve muhafazakar olmas\u0131 beklenebilecektir. Kurul \u00f6zellikle daha da dar (\u00f6rn. semt, mahalle \u00f6zelinde) co\u011frafi pazar tan\u0131mlar\u0131 yapmay\u0131 tercih edebilecektir. Ayr\u0131ca Kurum bildirim e\u015fiklerini, HTM perakendecili\u011fi sekt\u00f6r\u00fcne has olacak \u015fekilde de\u011fi\u015ftirebilecektir.<\/li>\n<li><strong>Di\u011fer Uygulama \u00d6ncelikleri: <\/strong>\u00d6n Rapor&#8217;da 2002\/2 say\u0131l\u0131 Dikey Anla\u015fmalara \u0130li\u015fkin Grup Muafiyeti Tebli\u011fi&#8217;nde al\u0131c\u0131 g\u00fcc\u00fcne y\u00f6nelik g\u00f6rece d\u00fc\u015f\u00fck bir e\u015fik tespit edilmesi veya sekt\u00f6re \u00f6zel bir e\u015fi\u011fin belirlenmesi,, m\u00fcnhas\u0131rl\u0131k d\u00fczenlemelerinin yeniden de\u011ferlendirilmesi, marketlerin \u00f6zel markal\u0131 \u00fcr\u00fcn \u00fcrettirerek hem \u00fcretici hem de sat\u0131c\u0131 olmas\u0131ndan kaynaklanan bir tak\u0131m avantajlar elde etti\u011fi ve bu \u015fekilde \u00fcreticilerin baz\u0131 hassas ticari bilgilerine ula\u015fabildi\u011fi bilindi\u011finden marketlerin (i) \u00f6zel markal\u0131 ve (ii) \u00fcretici markal\u0131 sat\u0131\u015f departmanlar\u0131 aras\u0131nda \u00c7in Seddi (Chinese Wall) tedbirlerinin s\u0131k\u0131ca tatbik edilmesi, (i) k\u00fc\u00e7\u00fck\/yerel perakendecilerin daha uygun fiyatlarla \u00fcr\u00fcn sat\u0131n almas\u0131n\u0131 sa\u011flayacak al\u0131m birlikleri ve (ii) yerel perakendecilerin \u00e7e\u015fitli birlikler arac\u0131l\u0131\u011f\u0131yla \u00f6zel markal\u0131 \u00fcr\u00fcn \u00fcretmelerine y\u00f6nelik olu\u015fumlar\u0131n 4054 Say\u0131l\u0131 Kanun&#8217;un 4. maddesinden muaf tutulmas\u0131 hususlar\u0131nda Kurum taraf\u0131ndan inceleme ve de\u011ferlendirmeler y\u00fcr\u00fct\u00fclmektedir.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Sonu\u00e7<\/strong><\/p>\n<p>\u00d6zetle \u00d6n Rapor HTM perakendecili\u011fi sekt\u00f6r\u00fcne ili\u015fkin yak\u0131n gelecekteki \u00f6nemli geli\u015fmelere dair ipu\u00e7lar\u0131 sunmaktad\u0131r. Bu m\u00fcstakbel geli\u015fmeler yeni bir ba\u011f\u0131ms\u0131z idari otoritenin olu\u015fturulmas\u0131ndan, rekabet hukuku uygulamas\u0131nda yeni \u00f6ncelik ve e\u011filimlere uzanan geni\u015f bir yelpazede yer almaktad\u0131r. T\u00fcm bu a\u00e7\u0131klamalara \u0131\u015f\u0131\u011f\u0131nda, Kurum&#8217;un \u00f6n\u00fcm\u00fczdeki d\u00f6nemde HTM perakendecili\u011fi sekt\u00f6r\u00fcn\u00fc bir\u00e7ok a\u00e7\u0131dan \u00e7ok daha yo\u011fun bir bi\u00e7imde mercek alt\u0131na alaca\u011f\u0131 ve sekt\u00f6re ili\u015fkin \u00e7al\u0131\u015fmalar\u0131n\u0131 devam ettirece\u011fi rahatl\u0131kla s\u00f6ylenebilecektir.<\/p>\n<p><strong>COVID-19 salg\u0131n\u0131 ile ilgili hukuki d\u00fczenlemelerle ilgili bilgilere <\/strong><a href=\"https:\/\/urldefense.com\/v3\/__https:\/esinxchange.com\/collect\/click.aspx?u=RDJ6UG0vZlRISjdNTEJyYVE4N0dVYVpNaDlITXN5dzhlN2o3MjlVTEo2L0MzQWU0SmRxd1ZzS2RZc0x5NWwreGdQRUFVZTdLY29jUEVDZHJ4d2ZpL3ZXT25sQzVOZkpIMXJvMkNWOU1Tbm0wWVlwcFhzNGlvRUxqSDZURVFrbVdjTGhmVUhhZHkxTnluNkVaVTNoeGJURzRPT3JVSHV5ZnBoWlhQQlJuK2VIY05IOXEvSmtkMWl6SXQvTWdFNWFpV21SeEI4Z0F2YVo1bW93RnAvQ2RVdz09&amp;rh=ff0072fdfd1f28a6f70f401b0d42a599cd186f5e__;!!Hj9Y_P0nvg!FDMy5QeJWJoQRpZdY-ulxzk98NC5-dVM-8drA4LEI6zzpEe1rQEojQ3Hn2sCuCfkMxGhfUyD$\"><strong>Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131 Coronavir\u00fcs Masas\u0131<\/strong><\/a><strong>&#8216;ndan ula\u015fabilirsiniz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeni Geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (&#8220;Kurum&#8220;) T\u00fcrkiye HTM Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu&#8217;nu (&#8220;\u00d6n Rapor&#8220;) yay\u0131mlam\u0131\u015ft\u0131r. \u00d6n [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[120,149],"tags":[108],"class_list":["post-18748","post","type-post","status-publish","format-standard","hentry","category-legal-alerts","category-covid-19-tr","tag-competition-tr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu&#039;nu Yay\u0131mlad\u0131<\/title>\n<meta name=\"description\" content=\"Yeni Geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (&quot;Kurum&quot;) T\u00fcrkiye HTM Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu&#039;nu (&quot;\u00d6n Rapor&quot;) yay\u0131mlam\u0131\u015ft\u0131r. \u00d6n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu&#039;nu Yay\u0131mlad\u0131\" \/>\n<meta property=\"og:description\" content=\"Yeni Geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (&quot;Kurum&quot;) T\u00fcrkiye HTM Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu&#039;nu (&quot;\u00d6n Rapor&quot;) yay\u0131mlam\u0131\u015ft\u0131r. \u00d6n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/\" \/>\n<meta property=\"og:site_name\" content=\"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-09T13:54:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-09T13:21:03+00:00\" \/>\n<meta name=\"author\" content=\"R\u0131dvan Konrat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"R\u0131dvan Konrat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/\"},\"author\":{\"name\":\"R\u0131dvan Konrat\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#\/schema\/person\/42c8e616aab56b8622fa365ad63282ae\"},\"headline\":\"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu&#8217;nu Yay\u0131mlad\u0131\",\"datePublished\":\"2021-02-09T13:54:05+00:00\",\"dateModified\":\"2022-06-09T13:21:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/\"},\"wordCount\":1268,\"publisher\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#organization\"},\"keywords\":[\"Rekabet Hukuku\"],\"articleSection\":[\"Hukuk B\u00fcltenleri\",\"Covid-19\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/\",\"url\":\"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/\",\"name\":\"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu'nu Yay\u0131mlad\u0131\",\"isPartOf\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#website\"},\"datePublished\":\"2021-02-09T13:54:05+00:00\",\"dateModified\":\"2022-06-09T13:21:03+00:00\",\"description\":\"Yeni Geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (\\\"Kurum\\\") T\u00fcrkiye HTM Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu'nu (\\\"\u00d6n Rapor\\\") yay\u0131mlam\u0131\u015ft\u0131r. \u00d6n\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esin.av.tr\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu&#8217;nu Yay\u0131mlad\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#website\",\"url\":\"https:\/\/www.esin.av.tr\/tr\/\",\"name\":\"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esin.av.tr\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#organization\",\"name\":\"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131\",\"url\":\"https:\/\/www.esin.av.tr\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/09\/esin-2.jpg\",\"contentUrl\":\"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/09\/esin-2.jpg\",\"width\":800,\"height\":460,\"caption\":\"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131\"},\"image\":{\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#\/schema\/person\/42c8e616aab56b8622fa365ad63282ae\",\"name\":\"R\u0131dvan Konrat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.esin.av.tr\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b20c6c583be38ed4e76e32f69fccc676?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b20c6c583be38ed4e76e32f69fccc676?s=96&d=mm&r=g\",\"caption\":\"R\u0131dvan Konrat\"},\"sameAs\":[\"http:\/\/www.esin.av.tr\"],\"url\":\"https:\/\/www.esin.av.tr\/tr\/author\/rkonrat\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu'nu Yay\u0131mlad\u0131","description":"Yeni Geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (\"Kurum\") T\u00fcrkiye HTM Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu'nu (\"\u00d6n Rapor\") yay\u0131mlam\u0131\u015ft\u0131r. \u00d6n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/","og_locale":"tr_TR","og_type":"article","og_title":"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu'nu Yay\u0131mlad\u0131","og_description":"Yeni Geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (\"Kurum\") T\u00fcrkiye HTM Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu'nu (\"\u00d6n Rapor\") yay\u0131mlam\u0131\u015ft\u0131r. \u00d6n","og_url":"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/","og_site_name":"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131","article_published_time":"2021-02-09T13:54:05+00:00","article_modified_time":"2022-06-09T13:21:03+00:00","author":"R\u0131dvan Konrat","twitter_card":"summary_large_image","twitter_misc":{"Written by":"R\u0131dvan Konrat","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/#article","isPartOf":{"@id":"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/"},"author":{"name":"R\u0131dvan Konrat","@id":"https:\/\/www.esin.av.tr\/tr\/#\/schema\/person\/42c8e616aab56b8622fa365ad63282ae"},"headline":"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu&#8217;nu Yay\u0131mlad\u0131","datePublished":"2021-02-09T13:54:05+00:00","dateModified":"2022-06-09T13:21:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/"},"wordCount":1268,"publisher":{"@id":"https:\/\/www.esin.av.tr\/tr\/#organization"},"keywords":["Rekabet Hukuku"],"articleSection":["Hukuk B\u00fcltenleri","Covid-19"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/","url":"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/","name":"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu'nu Yay\u0131mlad\u0131","isPartOf":{"@id":"https:\/\/www.esin.av.tr\/tr\/#website"},"datePublished":"2021-02-09T13:54:05+00:00","dateModified":"2022-06-09T13:21:03+00:00","description":"Yeni Geli\u015fme 5 \u015eubat 2021 tarihinde Rekabet Kurumu (\"Kurum\") T\u00fcrkiye HTM Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu'nu (\"\u00d6n Rapor\") yay\u0131mlam\u0131\u015ft\u0131r. \u00d6n","breadcrumb":{"@id":"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esin.av.tr\/tr\/2021\/02\/09\/rekabet-kurumu-turkiye-hizli-tuketim-mallari-perakendeciligi-sektor-incelemesi-on-raporunu-yayimladi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esin.av.tr\/tr\/"},{"@type":"ListItem","position":2,"name":"Rekabet Kurumu T\u00fcrkiye H\u0131zl\u0131 T\u00fcketim Mallar\u0131 Perakendecili\u011fi Sekt\u00f6r \u0130ncelemesi \u00d6n Raporu&#8217;nu Yay\u0131mlad\u0131"}]},{"@type":"WebSite","@id":"https:\/\/www.esin.av.tr\/tr\/#website","url":"https:\/\/www.esin.av.tr\/tr\/","name":"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131","description":"","publisher":{"@id":"https:\/\/www.esin.av.tr\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esin.av.tr\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.esin.av.tr\/tr\/#organization","name":"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131","url":"https:\/\/www.esin.av.tr\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.esin.av.tr\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/09\/esin-2.jpg","contentUrl":"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/09\/esin-2.jpg","width":800,"height":460,"caption":"Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131"},"image":{"@id":"https:\/\/www.esin.av.tr\/tr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.esin.av.tr\/tr\/#\/schema\/person\/42c8e616aab56b8622fa365ad63282ae","name":"R\u0131dvan Konrat","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.esin.av.tr\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b20c6c583be38ed4e76e32f69fccc676?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b20c6c583be38ed4e76e32f69fccc676?s=96&d=mm&r=g","caption":"R\u0131dvan Konrat"},"sameAs":["http:\/\/www.esin.av.tr"],"url":"https:\/\/www.esin.av.tr\/tr\/author\/rkonrat\/"}]}},"_links":{"self":[{"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/18748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/comments?post=18748"}],"version-history":[{"count":1,"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/18748\/revisions"}],"predecessor-version":[{"id":18749,"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/18748\/revisions\/18749"}],"wp:attachment":[{"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/media?parent=18748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/categories?post=18748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esin.av.tr\/tr\/wp-json\/wp\/v2\/tags?post=18748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}