{"id":18703,"date":"2021-02-08T07:46:58","date_gmt":"2021-02-08T07:46:58","guid":{"rendered":"https:\/\/www.esin.av.tr\/?p=18703"},"modified":"2022-06-09T13:14:16","modified_gmt":"2022-06-09T13:14:16","slug":"ticari-reklam-ve-haksiz-ticari-uygulamalar-yonetmeliginde-degisiklik-yapildi-subat-2021","status":"publish","type":"post","link":"https:\/\/www.esin.av.tr\/tr\/2021\/02\/08\/ticari-reklam-ve-haksiz-ticari-uygulamalar-yonetmeliginde-degisiklik-yapildi-subat-2021\/","title":{"rendered":"Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi&#8217;nde De\u011fi\u015fiklik Yap\u0131ld\u0131 &#8211; \u015eubat 2021"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-18703-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/02\/TUR-Ticari-Reklam-ve-Haksiz-Ticari-Uygulamalar-Yonetmeliginde-Degisiklik-Yapildi-080221.mp3?_=1\" \/><a href=\"https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/02\/TUR-Ticari-Reklam-ve-Haksiz-Ticari-Uygulamalar-Yonetmeliginde-Degisiklik-Yapildi-080221.mp3\">https:\/\/www.esin.av.tr\/wp-content\/uploads\/2021\/02\/TUR-Ticari-Reklam-ve-Haksiz-Ticari-Uygulamalar-Yonetmeliginde-Degisiklik-Yapildi-080221.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p><strong>Yeni Geli\u015fme\u00a0\u00a0<\/strong><\/p>\n<p>Ticaret Bakanl\u0131\u011f\u0131 (&#8220;<strong>Bakanl\u0131k<\/strong>&#8220;), 3 \u015eubat 2021 tarihinde Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi&#8217;nde (&#8220;<strong>Y\u00f6netmelik<\/strong>&#8220;) de\u011fi\u015fiklik yapt\u0131. De\u011fi\u015fiklikler kapsam\u0131nda Y\u00f6netmelik ekinde yer alan \u201cHaks\u0131z Ticari Uygulama Olarak Kabul Edilen \u00d6rnek Uygulamalar\u201d listesine yeni bir aldat\u0131c\u0131 ticari uygulama eklendi.<\/p>\n<p><strong>Ne De\u011fi\u015fecek?<\/strong><\/p>\n<p>Yap\u0131lan ekleme kapsam\u0131nda &#8220;T\u00fcketicilere sunulan bir malda birim fiyat\u0131n\u0131 farkl\u0131la\u015ft\u0131racak \u015fekilde adet, uzunluk, a\u011f\u0131rl\u0131k, alan, hacim \u00f6l\u00e7\u00fcleri ve benzeri unsurlar\u0131ndan birinde de\u011fi\u015fiklik yap\u0131lmas\u0131na ra\u011fmen, de\u011fi\u015fiklik yap\u0131lmad\u0131\u011f\u0131 izlenimi uyand\u0131ran yan\u0131lt\u0131c\u0131 ambalajlama uygulamalar\u0131&#8221; aldat\u0131c\u0131 ticari uygulamalardan say\u0131lacak. Aldat\u0131c\u0131 ticari uygulamalar haks\u0131z ticari uygulama say\u0131lmakta ve yasaklanmakta. B\u00f6ylece, \u00f6rne\u011fin \u00fcr\u00fcn\u00fcn nihai t\u00fcketiciye sat\u0131\u015f fiyat\u0131nda art\u0131\u015f yapmadan, ancak birim fiyat\u0131n\u0131 art\u0131racak \u015fekilde gramaj\u0131n\u0131 d\u00fc\u015f\u00fcrerek sat\u0131\u015fa sunmak Y\u00f6netmelik&#8217;e ayk\u0131r\u0131 addedilebilecek.<\/p>\n<p>Y\u00f6netmelik kapsam\u0131nda haks\u0131z ticari uygulamalarda bulunan \u015firketler aleyhine uygulanacak m\u00fceyyideler T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun&#8217;un 77. maddesinde d\u00fczenleniyor. \u0130lgili d\u00fczenlemeye g\u00f6re, haks\u0131z ticari uygulamalarda bulunanlar hakk\u0131nda haks\u0131z ticari uygulaman\u0131n 3 aya kadar tedbiren durdurulmas\u0131 veya durdurulmas\u0131 yapt\u0131r\u0131m\u0131 veya 2021 y\u0131l\u0131 itibariyle 11.429 T\u00fcrk Liras\u0131 idari para cezas\u0131 uygulan\u0131yor. Reklam Kurulu, ihlalin niteli\u011fine g\u00f6re bu cezalar\u0131 birlikte veya ayr\u0131 ayr\u0131 vermeye yetkili. \u0130dari para cezas\u0131, ayk\u0131r\u0131l\u0131k \u00fclke genelinde ger\u00e7ekle\u015fmi\u015f ise 2021 y\u0131l\u0131 itibariyle 114.326 T\u00fcrk Liras\u0131 olarak uygulanabiliyor. Ayr\u0131ca, ayk\u0131r\u0131l\u0131\u011f\u0131n reklam yoluyla ger\u00e7ekle\u015ftirildi\u011finin tespiti halinde reklamlara ili\u015fkin m\u00fceyyideler ayr\u0131ca uygulama buluyor.<\/p>\n<p><strong>Sonu\u00e7<\/strong><\/p>\n<p>Bakanl\u0131k, t\u00fcketicileri korumaya y\u00f6nelik d\u00fczenleyici faaliyetlerine devam ediyor. \u0130lgili t\u00fcm \u015firketler, Y\u00f6netmelik de\u011fi\u015fikliklerini dikkatle incelemeli, ticari reklam faaliyetlerini mevzuat h\u00fck\u00fcmlerine uygun olarak ger\u00e7ekle\u015ftirmek i\u00e7in gerekli ad\u0131mlar\u0131 atmal\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Yeni Geli\u015fme\u00a0\u00a0 Ticaret Bakanl\u0131\u011f\u0131 (&#8220;Bakanl\u0131k&#8220;), 3 \u015eubat 2021 tarihinde Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi&#8217;nde (&#8220;Y\u00f6netmelik&#8220;) de\u011fi\u015fiklik yapt\u0131. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[120],"tags":[94],"class_list":["post-18703","post","type-post","status-publish","format-standard","hentry","category-legal-alerts","tag-international-commercial-and-trade-tr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi&#039;nde De\u011fi\u015fiklik Yap\u0131ld\u0131 - \u015eubat 2021<\/title>\n<meta name=\"description\" content=\"&nbsp; Yeni Geli\u015fme\u00a0\u00a0 Ticaret Bakanl\u0131\u011f\u0131 (&quot;Bakanl\u0131k&quot;), 3 \u015eubat 2021 tarihinde Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi&#039;nde (&quot;Y\u00f6netmelik&quot;)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esin.av.tr\/tr\/2021\/02\/08\/ticari-reklam-ve-haksiz-ticari-uygulamalar-yonetmeliginde-degisiklik-yapildi-subat-2021\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi&#039;nde De\u011fi\u015fiklik Yap\u0131ld\u0131 - \u015eubat 2021\" \/>\n<meta property=\"og:description\" content=\"&nbsp; 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