{"id":15092,"date":"2020-03-25T08:47:00","date_gmt":"2020-03-25T08:47:00","guid":{"rendered":"https:\/\/www.esin.av.tr\/?p=15092"},"modified":"2022-06-09T12:45:10","modified_gmt":"2022-06-09T12:45:10","slug":"covid-19-ve-ticari-elektronik-iletiler","status":"publish","type":"post","link":"https:\/\/www.esin.av.tr\/tr\/2020\/03\/25\/covid-19-ve-ticari-elektronik-iletiler\/","title":{"rendered":"COVID-19 ve Ticari Elektronik \u0130letiler"},"content":{"rendered":"<p><strong>Yeni Geli\u015fme<\/strong><\/p>\n<p>COVID-19 salg\u0131n\u0131 t\u00fcm d\u00fcnyada \u015firketleri etkileyerek tedarik zincirleri, hizmet kapasiteleri, etkinlik ve organizasyonlarla birlikte herhangi bir ticari faaliyetin s\u00fcrd\u00fcr\u00fclmesi i\u00e7in gerekli personel gibi konularda de\u011fi\u015fiklikleri zorunlu hale getiriyor. Bu zorluklar\u0131 a\u015fman\u0131n en \u00f6nemli yollar\u0131ndan biri \u015f\u00fcphesiz m\u00fc\u015fterilere kar\u015f\u0131 \u00f6nceden yap\u0131lan \u015feffaf bilgi payla\u015f\u0131mlar\u0131. \u015eirketler \u00e7e\u015fitli konularda m\u00fc\u015fterilerine ula\u015fmak ve onlar\u0131 bilgilendirmek i\u00e7in en kolay yollardan biri olan elektronik ileti\u015fim imk\u00e2nlar\u0131n\u0131 kullanabileceklerdir. Bununla birlikte, Ticari \u0130leti\u015fim ve Elektronik Ticari \u0130letiler Hakk\u0131nda Y\u00f6netmelik kapsam\u0131nda elektronik ticari iletilerle ilgili y\u00fck\u00fcml\u00fcl\u00fcklerin ve sorumluluklar\u0131n COVID-19 krizi s\u00fcrecinde de uygulanmaya devam etti\u011fi unutulmamal\u0131d\u0131r.<\/p>\n<p><strong>Y\u00f6netmelik Ne Diyor?<\/strong><\/p>\n<p>\u015eirketler, mal ve hizmetlerini tan\u0131tmak, pazarlamak, i\u015fletmelerini tan\u0131tmak ya da kutlama ve tebrik mesajlar\u0131 gibi i\u00e7eriklerle bilinirliklerini art\u0131rmak amac\u0131yla g\u00f6nderdikleri ticari elektronik iletiler i\u00e7in al\u0131c\u0131lar\u0131n r\u0131zalar\u0131n\u0131 almak zorundad\u0131r.<\/p>\n<p>Bununla birlikte, belirli iletiler r\u0131za zorunlulu\u011fundan muaf tutulmu\u015ftur:<\/p>\n<ul>\n<li>Al\u0131c\u0131n\u0131n kendisiyle ileti\u015fime ge\u00e7ilmesi amac\u0131yla ileti\u015fim bilgilerini vermesi h\u00e2linde, mal veya hizmetlere ili\u015fkin de\u011fi\u015fiklik, kullan\u0131m ve bak\u0131ma y\u00f6nelik ticari elektronik iletiler;<\/li>\n<li>Devam eden abonelik, \u00fcyelik veya ortakl\u0131k durumu ile tahsilat, bor\u00e7 hat\u0131rlatma, bilgi g\u00fcncelleme, sat\u0131n alma ve teslimat veya benzeri durumlara ili\u015fkin bildirimleri i\u00e7eren iletiler ve \u015firketin ilgili mevzuatla getirilen bilgi verme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc kapsam\u0131nda g\u00f6nderdi\u011fi iletiler;<\/li>\n<li>Sermaye piyasas\u0131na ili\u015fkin mevzuat uyar\u0131nca arac\u0131l\u0131k faaliyetinde bulunan \u015firketlerce m\u00fc\u015fterilerine bilgilendirme ama\u00e7l\u0131 g\u00f6nderilen ticari elektronik iletiler;<\/li>\n<li>Tacir veya esnaf olan al\u0131c\u0131lara g\u00f6nderilen ticari elektronik iletiler.<\/li>\n<\/ul>\n<p><strong>Sonu\u00e7<\/strong><\/p>\n<p>\u015eirketler m\u00fc\u015fteri beklentilerinin y\u00f6netimi, ticari faaliyetlerinin s\u00fcreklili\u011fi ve marka imaj\u0131n\u0131n korunmas\u0131 gibi ama\u00e7larla COVID-19 salg\u0131n\u0131n i\u015fletmeleri \u00fczerindeki etkileri konusunda m\u00fc\u015fterilerini bilgilendirmek isteyebilirler. Mevzuat bu kapsamda baz\u0131 iletilerin al\u0131c\u0131lar\u0131n r\u0131zalar\u0131 al\u0131nmaks\u0131z\u0131n g\u00f6nderilebilmesi i\u00e7in istisnalar tan\u0131maktad\u0131r. \u015eirketler g\u00f6nderdikleri iletilerin bu mevzuat kapsam\u0131nda kal\u0131p kalmad\u0131\u011f\u0131na, istisnalar\u0131n uygulan\u0131p uygulanamayaca\u011f\u0131na ve mevzuat kapsam\u0131ndaki y\u00fck\u00fcml\u00fcl\u00fckleri yerine getirmek zorunda olup olmad\u0131klar\u0131na dikkat ederek ilerlemelidir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeni Geli\u015fme COVID-19 salg\u0131n\u0131 t\u00fcm d\u00fcnyada \u015firketleri etkileyerek tedarik zincirleri, hizmet kapasiteleri, etkinlik ve organizasyonlarla birlikte herhangi bir ticari faaliyetin [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[120,149],"tags":[93],"class_list":["post-15092","post","type-post","status-publish","format-standard","hentry","category-legal-alerts","category-covid-19-tr","tag-information-technology-communications-tr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>COVID-19 ve Ticari Elektronik \u0130letiler<\/title>\n<meta name=\"description\" content=\"Yeni Geli\u015fme COVID-19 salg\u0131n\u0131 t\u00fcm d\u00fcnyada \u015firketleri etkileyerek tedarik zincirleri, hizmet kapasiteleri, etkinlik ve organizasyonlarla birlikte herhangi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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